Analytics provider Localytics raises $2.5 million in latest funding round

Mobile app analytics specialist Localytics has raised $2.5 million in its latest investment round, the company has revealed.

Led by existing investors Launchpad Venture Group and New York Angels, fresh funding was also contributed by newcomer Hub Angels in a round that's set to be used to increase the firm's sales capacity.

Aiming for expansion

The idea is to expand from Localytic's existing base in serving enterprise-level customers to include mid-market publishers, too.

"The need for mobile app analytics is exploding, fueled by continued growth in smartphones and the huge impact of Apple's iPad and other tablets," said CEO Raj Aggarwal.

"This new financing will enable us to better meet that demand and expand our product portfolio to meet the needs of the mid-market."

Paying for premium

Along with the investment, Localytics has also announced the launch of a new premium variant of its platform.

The new service allows developers to create custom, free-form charts that deliver the information tailored in a manner that suits their needs.

Localytics Premium is available on Android, BlackBerry, iPad, iPhone and Windows Phone 7 for $95 a month.

[source: BusinessWire]