Apple warns UK’s proposed “EU-style rules” will harm both users and developers

- CMA rejects Apple’s claims, insisting UK rules differ from the EU and support innovation.
- Planned changes would let developers steer users to alternative payment systems.
- Final decision on UK competition measures is expected in October.
- Trump calls digital taxes and regulations discriminatory against US tech firms; vows tariffs and export restrictions unless countries end unfair practices.
Apple has criticised UK proposals for “EU-style rules” as it warned they harm both users and developers.
As reported by the BBC, the iPhone maker cited delays to features and enhancements in Europe under similar laws like the Digital Markets Act.
Apple warned the UK could also face delays if the Competition and Markets Authority (CMA) enforces competition rules similar to the EU’s, but the regulator rejected this, saying its approach differs and supports innovation and growth.
The company's comments coincide with President Donald Trump’s criticism of international tech regulations, which he claimed were aimed at harming or discriminating against American technology.
“Digital Taxes, Digital Services Legislation, and Digital Markets Regulations are all designed to harm, or discriminate against, American Technology," said Trump in a post. “They also, outrageously, give a complete pass to China's largest Tech Companies.
“This must end, and end NOW! With this TRUTH, I put all Countries with Digital Taxes, Legislation, Rules, or Regulations, on notice that unless these discriminatory actions are removed."
Trump also vowed to impose steep tariffs and restrict tech exports, warning that America will no longer be exploited. He also demanded that other countries respect US technology companies or face consequences.
CMA rejects Apple’s criticism
In response to Apple's recent criticisms, the CMA said UK competition rules operate fundamentally differently from those in the EU.
"They are designed to help UK businesses, including our thriving app developer economy, innovate and grow while ensuring UK consumers don't miss out on innovation being introduced in other countries," said the CMA in a statement.
"Driving greater competition on mobile platforms need not undermine privacy, security or intellectual property, and as we carefully consider UK-specific steps, we will ensure it does not."
Furthermore, the CMA said its interventions will benefit users and UK developers, noting Apple and Google’s near-duopoly over mobile devices. It plans to require changes like allowing app makers to direct users to alternative payment systems, with a final decision due in October.