App Store Changes
Apple cuts EU alternative app store fees to 5%
Epic Games has called the new fees “junk fees” and says they fail to deliver the competition required by the DMA
Company Profile
Apple
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www.apple.com
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Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
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Armando Soto
Creative Producer
Ann Thai
Director of Product
Tim Cook
CEO
Philip Schiller
Senior VP of Worldwide Marketing
John Ternus
VP of hardware engineering
Amar Subramanya
VP of AI
Isabel Ge Mahe
VP and MD of Greater China
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Game Closure
Konami to shut down Apple Arcade game Grimoire of Souls
The game originally launched as a free-to-play title in Canada in 2019
Regulations
Apple to change app tracking consent rules in EU
Germany’s FCO found Apple’s ATT framework potentially gave its own apps more favourable consent prompts
Hot Five
Hot Five: Apple proposes 15% US link-out fee, Rotatelab secures seed investment, and Pokémon Go revenue reaches four-year high
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Epic Vs Apple
Apple proposes 15% US link-out fee as it seeks settlement talks with Epic Games
Epic has roughly 60 days to file its opposition
New Games
New release roundup: Dawnfolk, My Hero Academia United Survival, Madden NFL 27 Arcade Edition, and more
We highlight the latest new games that have broken cover over the past week
Regulations
Apple pushes back against proposed UK App Store rules
The CMA wants developers to steer users to alternative payment options
New Offerings
Apple updates App Store age rating questionnaire with social media questions
Responses will become mandatory for new app submissions and updates from September 2026
Week In Views
Rising hardware prices, meaningful inclusion and Pokémon Champions’ early success | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Price Increase
Apple raises MacBook and iPad prices as AI-driven memory costs climb
iPhone prices remain unchanged for now
Apple Troubles
Chinese developers file antitrust complaint against Apple over App Store fees
The group alleges Apple's App Store commissions in China remain unfairly high
Hot Five
Hot Five: Record D2C sales, WWDC26 takeaways, and Two Desperados secures $20m
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Apple Ai
Apple unveils AI frameworks and agentic coding tools in Xcode 27
Developers can now access Apple Foundation Models alongside third-party models including Claude and Gemini
New Offerings
Apple expands App Store capabilities with new marketing, discovery and subscription features
Developers can now manage and reuse promotional materials through App Store Connect
Milestone
App Store ecosystem drives $1.4 trillion in developer billings and sales in 2025
In-app advertising revenue reached $151 billion
Wwdc2026
6 key takeaways from WWDC26: AI and child safety - but where are the games?
Apple leaned into agentic Siri and child safety in a keynote thin on gaming announcements
Expansions
Apple to open Europe’s first Developer Centre in Berlin
Developers across Europe will gain direct access to Apple experts, events and resources
Winners Revealed
Apple names 2026 Design Awards winners
Eight of this year's 12 winning titles are available on iPhone
Epic Conclusion?
Epic's final battle approaches
After years of legal battles, the Fortnite developer is nearing the end of a journey that has come with a high cost
Podcast | Episode 92
The Sensor Tower / AppMagic deal unwrapped and Xbox's random rebrand | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 92...
Fortnite Freedom
Fortnite returns globally on the App Store, with one exception
Epic Games has yet to bring Fortnite back to the App Store in Australia
Legal Proceedings
Supreme Court rejects Apple's bid to pause Epic Games contempt ruling
Apple now returns to Judge Yvonne Gonzalez Rogers to fight over what commission it can lawfully charge on external payments
Jobs Roundup
April 2026's Movers and Shakers: Jam City's new CEO, Roblox's GM for Europe, Apple's Tim Cook stepping down, and more
Our regular roundup of the mobile games industry's movers and shakers
Apple Troubles
US Appeals Court reverses Apple's stay of mandate in Epic Games case
Epic Games calls ruling the end of Apple’s delay tactics
Apple Attitudes
What a new era could bring for Apple
Apple CEO Tim Cook is stepping down, shifting to the role of executive chairman
Podcast | Episode 90
Tim Cook's Apple legacy | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 90...
New Era
Apple CEO Tim Cook to step down
Apple senior VP of hardware engineering John Ternus will replace him in the top job from September 1st, 2026
Russia Exit
Apple pulls App Store billing in Russia
Decision follows ruling that the tech giant had breached sanctions against the country with App Store payout
Podcast | Episode 88
Unity copies the AppLovin playbook with Vector | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 88...
Apple Troubles
Ninth Circuit denies Apple rehearing request in Epic Games App Store dispute
The decision reinforces requirements for Apple to allow developers to direct users to alternative payment methods
Podcast | Episode 87
Was Epic's app store battle worth it? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 87...
Hot Five
Hot Five: GDC 2026, ByteDance to sell Moonton, and Candy Crush’s "incredibly valuable" feedback loop
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Offerings
Apple cuts App Store fees in China after regulator talks
Developers in the Small Business Program and Mini Apps Partner Program will see fees drop from 15% to 12%
Apple Troubles
German publishers urge antitrust fine against Apple ATT
Industry groups say Apple’s proposed ATT changes fail to resolve competition concerns
Regulations
CMA secures fairness commitments from Apple and Google for UK app stores
The measures mark the first changes since both platforms were designated with strategic market status
Regulation
Brazil’s Apple App Store set to open up to alternative payments in 2026
Apple has introduced a set of new fees as part of three-year deal with regulator CADE
New Offerings
Apple to expand advertising placements within App Store search results from next year
The expanded search ads will roll out on devices running iOS 26.2 and later from early 2026
Apple Troubles
Italy fines Apple $116m over App Store privacy rules
The iPhone maker abused its dominant App Store position by imposing disproportionate privacy rules on third-party developers
Legal Win
Apple secures partial appeals court win in Epic Games App Store case to retain reasonable commission
Apple may now seek a reasonable commission on off-platform purchases instead of facing a total ban
Winners Revealed
Pokémon TCG Pocket, Dredge, and What The Clash? named App Store Awards 2025 winners
Pokémon TCG Pocket takes iPhone Game of the Year
Applovin Accelerates
Apple and Google continue to lead in mobile game ads, but AppLovin wins over select genres
The AppsFlyer Performance Index - 2025 Edition highlights "sharper competition" and "maturing ecosystems"
Regulations
Apple pushes back against India’s "sledgehammer" mandatory cyber app plans
Insider sources say Apple sees the mandate as a major privacy and security risk for iOS
Jobs Roundup
December 2025’s Movers and Shakers: Clash of Clans’ esports manager, Metacore’s new CTO, Ali Farha joins Behold Ventures, and more
Our regular roundup of the mobile games industry's movers and shakers
Apple Ai
Apple's head of AI stepping down
John Giannandrea will be replace in the top job by new VP of AI Amar Subramanya
Revenue Report
Google Play in-app purchases fall 29% in RPGs and 50% in casino games
Revenue from the strategy genre has grown by 21% on Google Play since October 2024
App Store Awards
Apple reveals 45 finalists for 2025 App Store Awards
The awards honour developers delivering standout innovation, design and user experience
New Offerings
Apple launches Mini Apps Partner Program with reduced commission on qualifying in-app purchases
Eligible developers can earn an 85% share on qualifying in-app purchases
New Offerings
Sybo to launch Subway Surfers+ expansion on Apple Arcade
Subway Surfers+ arrives December 4th, 2025
Apple Troubles
Apple denied permission to appeal a ruling that it abused its market dominance
The company now faces a potential payout exceeding £1bn as regulatory pressure intensifies
Apple Troubles
Apple faces up to $2bn damages after UK court rules against its App Store practices
Case represents millions of iPhone and iPad users in the UK