Wwdc 2025
Apple expands iOS features with new social tools and player overlays
The iPhone maker also showcased new additions to developer tools such as Metal 4 and Xcode 26
Company Profile
Apple
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www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Amar Subramanya
VP of AI
Tim Cook
CEO
Armando Soto
Creative Producer
Ann Thai
Director of Product
Isabel Ge Mahe
VP and MD of Greater China
Philip Schiller
Senior VP of Worldwide Marketing
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Articles featuring Apple
Mobile Mavens
Mobile Mavens: Apple Games reaction and a feature wish list for the App Store
Industry experts give their opinions on this week's announcements and what the iPhone giant can do to win over developers
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We asked our Mobile Mavens how the latest policy shift could reshape the app economy and what developers should do to get ahead
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New Apple Games app offers recommendations, challenges, and leaderboards
Apple also showcases some Apple Intelligence features as it ignores previous delays
Stream Wwdc
Watch Apple’s WWDC keynote right here
Tune in at 6pm BST (10am PDT) for the big announcements
Crunch Time
Apple’s big moment
Will the tech giant make a big statement at WWDC or pretend the world hasn't changed?
Stay Denied
US court rejects Apple’s request to delay ruling that broke open the US App Store
“May next week’s WWDC be the Apple-led celebration of freedom that developers and users have long deserved," says Epic Games CEO Tim Sweeney
Winners Revealed
Apple reveals 2025 Design Awards winners
Balatro clinched best game in delight and fun category
Hot Five
Hot Five: Apple’s dedicated gaming app, Minecraft's mobile revenue surge, and earnings per install rise industry-wide
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Podcast | Episode 55
Apple faces further EU fines and Trump tariffs chaos continues | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 55...
Under Pressure
Apple faces further DMA fines as EU gives compliance deadline
Tech giant has less than 30 days to comply with ruling against anti-steering measures
New Offerings
Apple to launch dedicated gaming app across all devices this year
App is set to be unveiled at WWDC on June 9th
Sneaky Deal
Apple acquires Sneaky Sasquatch developer RAC7
Move marks tech giant's first deal for a studio
Tariffs
Trump demands Apple move iPhone production to US or face 25% tariff
The 50% tariff on EU goods is under negotiations
Podcast | Episode 54
Fortnite’s Epic return and the challenges of launching a game in 2025 | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 54...
Consequential Comeback
Fortnite returns, what now for the mobile market?
Fortnite's return to the US App Store has far-reaching consequences
Epic Resolution
Fortnite returns to US App Store after nearly five years
Apple and Epic claim they've “resolved all issues”
Xbox Mobile Store
Microsoft urges court to enforce Apple anti-steering ruling amid stalled launch of Xbox mobile store
The tech giant claims its solutions have been “stymied by Apple”
Legal Royale
Judge asks Apple why it believes it has legal authority to ignore injunction
"Obviously, Apple is fully capable of resolving this issue without further briefing or a hearing," says judge
Epic Vs Apple
Apple maintains Fortnite ban as Epic pushes back with new court filing
Apple advised Epic to withdraw the current Fortnite submission for the US App Store and resubmit it without including the country’s storefront
Podcast | Episode 53
Will Squad Busters 2.0 revive its fortunes? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 53...
Epic Delay
Epic Games calls out Apple over blocking Fortnite approval
The developer first submitted the app for review on May 9th
Legal View
A legal breakdown of what happens next in the Epic Games vs. Apple case shaking up the mobile market
Futura Digital partner Alexandra Kurdyumova and associate Nazar Volkov analyse the latest ruling opening up the App Store
App Store Changes
Brazil orders Apple to allow App Store sideloading in 90 days after court reversal
Apple argued that the requested changes were too complex to implement within the given timeframe
Epic Comeback
Epic Games submits Fortnite for App Store comeback after four-year ban
Fortnite will launch in the US App Store after review is completed and approved
Podcast | Episode 52
Tim Sweeney's epic App Store win and Tripledot's transformational AppLovin deal | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 52...
Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy: Part two
Our Mavens share their insights on what this means for the industry and what may happen next
Lawsuit
Apple files appeal against court's App Store ruling
The company has denied violating the court's order in a previous lawsuit filed by Epic Games
Hot Five
Hot Five: Game over for "Apple tax", Overwatch Mobile distribution plans, and Pokémon TCG Pocket beats Go in first six months
Our quick-fix roundup of the hottest stories on PocketGamer.biz
App Store Changes
Apple updates app store rules to allow external payment after court ruling
An exemption has been added for apps on the US storefront
Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy
Our Mavens share their insights on what this means for the industry and what may happen next
Epic Win
“Game over for the Apple tax” as US court rules publishers can freely link to off-store payments
The iPhone giant could face criminal contempt proceedings as judge issues scathing ruling
Podcast | Episode 51
Regulators poke the Apple and Google monopoly bear | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 51...
Hot Five
Hot Five: Apple’s DMA violation, Discord CEO steps down, and Blue Ocean Games launches $30m fund
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Dma Hits
The EU deals out tepid DMA fine to Apple, but potentially meaningful change
The European Commission is trying to enforce its rules. What happens next?
Apple Fined
EU slaps Apple with $570m fine for violating Digital Markets Act
Tech giant must comply with the Commission's decisions within 60 days or face periodic penalty payments
Indian Iphones
Apple airlifted $2bn worth of iPhones from India in March to evade Trump tariffs
The imports marked a substantial increase from January and February
Trade Wars
Confusion as Trump tariffs temporarily exempt smartphones
US administration plans to open investigations into the electronics supply chain, claims the US President
Global Divisions
Political maelstrom: Trade wars and rivalries are shaking up games and tech
How the week's upheavals are creating uncertainty as to what happens next
Trade Wars
Trump tariffs come into effect as economic turmoil continues
Hardware manufacturers Nintendo, Apple and Samsung face challenges amid emerging trade wars
Trade Wars
Trump tariffs send gaming and tech stocks tumbling amid global economic turmoil
Fallout from the emerging trade war hits the games industry
Podcast | Episode 48
Nintendo Switch 2 release date reaction and Tencent's bizarre Ubisoft deal | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 48...
French Fine
Apple hit with $162m fine over ATT in France
The Autorité de la concurrence has taken issue with Apple’s disproportionate implementation rather than its objective "at its core"
Penalties And Provocation
EU set for first 'modest' fines against Apple and Meta under DMA
The move comes during US president Donald Trump’s tariffs and potential trade war escalation
Subscription Superiority
Apple Arcade "likely wouldn’t be profitable" without Apple One bundle, report claims
Apple Arcade reached two million users in its first year, but would reportedly struggle to break even alone
App Stores
Brazil orders Apple to allow alternative app stores on iOS within 90 days
Ruling judge extended Apple’s compliance deadline from 20 to 90 days
Age Verification
Utah becomes first state to require app store age verification for minors
Social media giants Meta, Snap, and X (formerly Twitter) have praised the law
Week In Views
Apple’s ATT privacy policies finally face the music, and Pokémon GO’s stellar Unova event | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
French Fine
France readies Apple ATT antitrust fine and ban
A decision is expected to be reached this month, potentially leading to the privacy policy's first regulatory veto
Tiktok Ban
TikTok returns to app stores in the US
US Attorney General Pam Bondi assured Apple in a letter that it wouldn't face fines for hosting TikTok on the App Store