New Tax Laws
Apple updates tax policies across multiple countries to comply with new regulations
Come April, Apple will operate as a Specified Platform Operator in Japan
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Armando Soto
Creative Producer
Amar Subramanya
VP of AI
Philip Schiller
Senior VP of Worldwide Marketing
Tim Cook
CEO
Ann Thai
Director of Product
Isabel Ge Mahe
VP and MD of Greater China
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Articles featuring Apple
Regulations
Apple shares compliance steps following Vietnam's new app store game licensing rules
The iPhone maker advises developers to first obtain a license from Vietnamese authorities
Ecosystem Examination
UK’s CMA to investigate Apple and Google’s mobile ecosystems "in parallel"
These two investigations form the second of three "areas of digital activity" the CMA intends to examine
Best Of 2024
Craig Chapple's top stories of 2024: Inside Lilith Games, Tim Sweeney's app store war, Sensor Tower's data.ai acquisition, and more
PocketGamer.biz head of content Craig Chapple highlights some of his top stories of 2024
App Store Trends
Apple reveals most downloaded games and apps on the App Store for 2024
Monopoly Go, Roblox, Squad Busters and more amongst most played games on iPhone
Winners Revealed
Apple unveils 2024 App Store Awards winners
AFK Journey, Squad Busters and Balatro among this year's winners
Lawsuit
Apple faces £785 million UK lawsuit over App Store commissions
The UK Competition Appeal Tribunal has allowed the suit to proceed
Resilient Growth
Apple's App Store ecosystem in China hits $519 billion in developer sales
Developers kept over 95% of the revenue without paying commissions
Expansion
Apple set to open new Dublin office
Apple plans to take up roughly 60,000 square feet at its new space in the city centre
Investigation
CMA Investigates Apple and Google’s dominance in UK mobile market
The CMA expects to make a final decision in March 2025
Legal Proceedings
Apple sued for £3 billion over 'anti-competitive' iCloud concerns
The tech giant is accused of charging excessive fees and locking 40 million UK customers into its iCloud service
Week That Was
Pokémon TCG Pocket’s big launch, Rainbow Six Mobile is back and is technology in a downward spiral? | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Dma Dominance
Report: EU readies Digital Markets Act’s first-ever fine against Apple
There may be periodic penalties for noncompliance, according to people familiar with the matter
Instant Games
Remember Facebook Instant Games? It’s back
The long-awaited introduction of in-app purchases on iOS is another example of a new era for games
Apple Ai
Apple to introduce AI-generated app review summaries with iOS 18.1
These summaries aim to help users better assess apps before downloading or purchasing
Instant Games
Facebook Instant Games finally gets in-app purchases on iOS
IAPs now supported across web, iOS and Android devices
Podcast | Episode 34
Subscription without upsell is death! And IDFA changes are good now? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 34...
New Offerings
Apple is developing a new iOS games hub similar to the App Store
The app will display challenges, leaderboards, and achievements, featuring games from both the App Store and Apple Arcade
Cook Curses Commission
Donald Trump claims Apple CEO Tim Cook complained to him about multi-billion dollar EU fines
The former US president shared his conversation with Cook on the PBD podcast
Mobile Mavens
Mobile Mavens: Does more powerful hardware for iPhone 16 make a difference to games developers?
Our industry experts share their thoughts on what impact new hardware has on the mobile games market and if such leaps are truly needed
Interoperability
EU orders Apple to open up its iOS ecosystem to rivals
European Commission to set out rules and processes for Apple to ensure interoperability of iOS features across devices
Hot Five
Hot Five: iPhone 16 reveal, Monster Hunter’s mega year, and The Elder Scrolls: Castles out now
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Iphone
iPhone 16 packs ‘30% better’ gaming performance
Apple claims new A18 chip runs 30% faster and with 30% less power than last-gen
Week That Was
Minecraft makes it to the movies and Microsoft strikes at Apple | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Tech Giants Feud
Microsoft claims App Store’s 30% fee “makes it impossible” to monetise its cloud gaming service
"The 30% fee imposed by Apple on IAPs is the result of a lack of competition in the distribution of native iOS apps"
Hot Five
Hot Five: Squad Busters undergoes radical changes, Apple’s NFC update, and the winners of the Mobile Games Awards 2024 are…
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Apple play fair, Animal Crossing stops play and Pokémon goes back to basics | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Bowing To Pressure
Apple roll over and allow EU users to change default browser, delete stock apps and more
“The App Store, Messages, Photos, Camera, and Safari apps will now be deletable for users in the EU"
Breaking Up
Apple’s App Store to split in two following the departure of its vice president
Apple’s long-term head of worldwide App Store and Apple Arcade, Matt Fischer is stepping down as part of the changes
Contactless Payments
Apple will be unlocking iPhone NFC chips for third-party apps everywhere
After relenting in Europe thanks to the DMA, it now looks like alternative contactless payment options are coming to iPhones everywhere
Friends In High Places
AltStore PAL goes free thanks to Epic Games' MegaGrant
The grant is to support the development of innovative projects that might lack sufficient funding. Or…
Apple Fees
Popular creator's platform Patreon just got hit with Apple's 30% app fees
The fund-raising and small-scale publishing platform beloved of amateur makers had previously dodged Apple's 'app tax'
Week That Was
Apple's acquiescence, Google's guilt, and what to expect from Nintendo's S(Wii)tch… | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
New Deal
Apple revamps business terms in the EU to enable App Store link-outs and out-of-store promotions
Developers can communicate and promote offers for purchases at a "destination of their choice"
Battle Of The Giants
Apple makes new enemies as it pushes Tencent and Bytedance to cough up their 30%
Never one to shy away from a fight, Apple are seeking to close loopholes in WeChat and TikTok that allow users to bypass their fees
Apps And Att
Fewer than 19% of mobile games receive ATT consent as game CPIs rise 6% on Apple
Mobile game CPIs increased on Apple during Q2 2024 while becoming cheaper on Android
Updated Emulation
Nintendo emulator Delta adds iPad support in its latest update
The new update lets users switch between iPhone and iPad
Change Of Heart
Apple approves the first PC emulator on iOS
Apple initially rejected the emulators submissions but weeks later UTM SE is now freely available on iOS, iPadOS, and visionOS
Antitrust Heat
India's antitrust investigation hits Apple for market abuse
Apple has denied wrongdoing stating it's a small player in India as Android devices are more dominant
Nfc Now
Apple to allow third-party 'tap to pay' alternatives in Europe
The European Commission has accepted the tech giant’s offer to enable access to the iPhone's NFC chip at last
Hot Five
Hot Five: Apple fees hit ads, Squad Busters’ first month reviewed, and Pokémon Go's eight years on top
Our quick-fix roundup of the hottest stories on PocketGamer.biz
It's Not Over Yet
Apple's store police just rejected Epic's App Store submission
Epic's App Store is trapped in limbo as Apple's notorious policy police reject Epic's first stab at getting onto the newly 'open' post-DMA iOS
Week That Was
Week in Views - Apple's gateway price cuts, World of Tanks crazy crossovers, and who needs game devs anyway?
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Expansion On Hold
Rumour: Apple is delaying its plans for an East Coast campus by four years
The tech giant has taken on over 600 workers in Raleigh, North Carolina to date
Apple Rebound
Apple's iPhone shipments in China surge nearly 40% in May, fuelled by aggressive price cuts
The smartphone giant is likely the driving force behind increase in foreign-brand shipments in China
Apple Ads
Apple 30% fee extends to Instagram and Facebook ads worldwide today
The fee was imposed on the US earlier this year and rolls out globally today, July 1st
Apple Vs Epic Games
Fortnite and Epic Games Store with Apple for review as EU launch approaches
Apple’s policies require apps to undergo "notarisation" and human review before being allowed through
Podcast | Episode 18
The EU's App Store crackdown and Square Enix's buzzword bingo | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 18...
Week That Was
Regulation with teeth, Game Freak’s new IP, and Square Enix’s AI backtracking | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Tough Talk
EU: Apple not launching AI iPhone features a "stunning declaration" that it's "disabling competition"
The latest spat between Apple and the European Commission centres on the tech giant's unwillingness to launch Apple Intelligence features in the region