Epic Comeback
Epic Games submits Fortnite for App Store comeback after four-year ban
Fortnite will launch in the US App Store after review is completed and approved
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Amar Subramanya
VP of AI
Philip Schiller
Senior VP of Worldwide Marketing
Isabel Ge Mahe
VP and MD of Greater China
Armando Soto
Creative Producer
Tim Cook
CEO
Ann Thai
Director of Product
John Ternus
VP of hardware engineering
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Articles featuring Apple
Podcast | Episode 52
Tim Sweeney's epic App Store win and Tripledot's transformational AppLovin deal | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 52...
Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy: Part two
Our Mavens share their insights on what this means for the industry and what may happen next
Lawsuit
Apple files appeal against court's App Store ruling
The company has denied violating the court's order in a previous lawsuit filed by Epic Games
Hot Five
Hot Five: Game over for "Apple tax", Overwatch Mobile distribution plans, and Pokémon TCG Pocket beats Go in first six months
Our quick-fix roundup of the hottest stories on PocketGamer.biz
App Store Changes
Apple updates app store rules to allow external payment after court ruling
An exemption has been added for apps on the US storefront
Mavens
The industry reacts to landmark ruling against Apple's App Store payment policy
Our Mavens share their insights on what this means for the industry and what may happen next
Epic Win
“Game over for the Apple tax” as US court rules publishers can freely link to off-store payments
The iPhone giant could face criminal contempt proceedings as judge issues scathing ruling
Podcast | Episode 51
Regulators poke the Apple and Google monopoly bear | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 51...
Hot Five
Hot Five: Apple’s DMA violation, Discord CEO steps down, and Blue Ocean Games launches $30m fund
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Dma Hits
The EU deals out tepid DMA fine to Apple, but potentially meaningful change
The European Commission is trying to enforce its rules. What happens next?
Apple Fined
EU slaps Apple with $570m fine for violating Digital Markets Act
Tech giant must comply with the Commission's decisions within 60 days or face periodic penalty payments
Indian Iphones
Apple airlifted $2bn worth of iPhones from India in March to evade Trump tariffs
The imports marked a substantial increase from January and February
Trade Wars
Confusion as Trump tariffs temporarily exempt smartphones
US administration plans to open investigations into the electronics supply chain, claims the US President
Global Divisions
Political maelstrom: Trade wars and rivalries are shaking up games and tech
How the week's upheavals are creating uncertainty as to what happens next
Trade Wars
Trump tariffs come into effect as economic turmoil continues
Hardware manufacturers Nintendo, Apple and Samsung face challenges amid emerging trade wars
Trade Wars
Trump tariffs send gaming and tech stocks tumbling amid global economic turmoil
Fallout from the emerging trade war hits the games industry
Podcast | Episode 48
Nintendo Switch 2 release date reaction and Tencent's bizarre Ubisoft deal | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 48...
French Fine
Apple hit with $162m fine over ATT in France
The Autorité de la concurrence has taken issue with Apple’s disproportionate implementation rather than its objective "at its core"
Penalties And Provocation
EU set for first 'modest' fines against Apple and Meta under DMA
The move comes during US president Donald Trump’s tariffs and potential trade war escalation
Subscription Superiority
Apple Arcade "likely wouldn’t be profitable" without Apple One bundle, report claims
Apple Arcade reached two million users in its first year, but would reportedly struggle to break even alone
App Stores
Brazil orders Apple to allow alternative app stores on iOS within 90 days
Ruling judge extended Apple’s compliance deadline from 20 to 90 days
Age Verification
Utah becomes first state to require app store age verification for minors
Social media giants Meta, Snap, and X (formerly Twitter) have praised the law
Week In Views
Apple’s ATT privacy policies finally face the music, and Pokémon GO’s stellar Unova event | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
French Fine
France readies Apple ATT antitrust fine and ban
A decision is expected to be reached this month, potentially leading to the privacy policy's first regulatory veto
Tiktok Ban
TikTok returns to app stores in the US
US Attorney General Pam Bondi assured Apple in a letter that it wouldn't face fines for hosting TikTok on the App Store
New Tax Laws
Apple updates tax policies across multiple countries to comply with new regulations
Come April, Apple will operate as a Specified Platform Operator in Japan
Regulations
Apple shares compliance steps following Vietnam's new app store game licensing rules
The iPhone maker advises developers to first obtain a license from Vietnamese authorities
Ecosystem Examination
UK’s CMA to investigate Apple and Google’s mobile ecosystems "in parallel"
These two investigations form the second of three "areas of digital activity" the CMA intends to examine
Best Of 2024
Craig Chapple's top stories of 2024: Inside Lilith Games, Tim Sweeney's app store war, Sensor Tower's data.ai acquisition, and more
PocketGamer.biz head of content Craig Chapple highlights some of his top stories of 2024
App Store Trends
Apple reveals most downloaded games and apps on the App Store for 2024
Monopoly Go, Roblox, Squad Busters and more amongst most played games on iPhone
Winners Revealed
Apple unveils 2024 App Store Awards winners
AFK Journey, Squad Busters and Balatro among this year's winners
Lawsuit
Apple faces £785 million UK lawsuit over App Store commissions
The UK Competition Appeal Tribunal has allowed the suit to proceed
Resilient Growth
Apple's App Store ecosystem in China hits $519 billion in developer sales
Developers kept over 95% of the revenue without paying commissions
Expansion
Apple set to open new Dublin office
Apple plans to take up roughly 60,000 square feet at its new space in the city centre
Investigation
CMA Investigates Apple and Google’s dominance in UK mobile market
The CMA expects to make a final decision in March 2025
Legal Proceedings
Apple sued for £3 billion over 'anti-competitive' iCloud concerns
The tech giant is accused of charging excessive fees and locking 40 million UK customers into its iCloud service
Week That Was
Pokémon TCG Pocket’s big launch, Rainbow Six Mobile is back and is technology in a downward spiral? | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Dma Dominance
Report: EU readies Digital Markets Act’s first-ever fine against Apple
There may be periodic penalties for noncompliance, according to people familiar with the matter
Instant Games
Remember Facebook Instant Games? It’s back
The long-awaited introduction of in-app purchases on iOS is another example of a new era for games
Apple Ai
Apple to introduce AI-generated app review summaries with iOS 18.1
These summaries aim to help users better assess apps before downloading or purchasing
Instant Games
Facebook Instant Games finally gets in-app purchases on iOS
IAPs now supported across web, iOS and Android devices
Podcast | Episode 34
Subscription without upsell is death! And IDFA changes are good now? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 34...
New Offerings
Apple is developing a new iOS games hub similar to the App Store
The app will display challenges, leaderboards, and achievements, featuring games from both the App Store and Apple Arcade
Cook Curses Commission
Donald Trump claims Apple CEO Tim Cook complained to him about multi-billion dollar EU fines
The former US president shared his conversation with Cook on the PBD podcast
Mobile Mavens
Mobile Mavens: Does more powerful hardware for iPhone 16 make a difference to games developers?
Our industry experts share their thoughts on what impact new hardware has on the mobile games market and if such leaps are truly needed
Interoperability
EU orders Apple to open up its iOS ecosystem to rivals
European Commission to set out rules and processes for Apple to ensure interoperability of iOS features across devices
Hot Five
Hot Five: iPhone 16 reveal, Monster Hunter’s mega year, and The Elder Scrolls: Castles out now
Our quick-fix roundup of the hottest stories on PocketGamer.biz
New Iphone
iPhone 16 packs ‘30% better’ gaming performance
Apple claims new A18 chip runs 30% faster and with 30% less power than last-gen
Week That Was
Minecraft makes it to the movies and Microsoft strikes at Apple | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories