Apple Ads
Apple 30% fee extends to Instagram and Facebook ads worldwide today
The fee was imposed on the US earlier this year and rolls out globally today, July 1st
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Tim Cook
CEO
Isabel Ge Mahe
VP and MD of Greater China
Amar Subramanya
VP of AI
Philip Schiller
Senior VP of Worldwide Marketing
Ann Thai
Director of Product
Armando Soto
Creative Producer
+3 more
Articles featuring Apple
Apple Vs Epic Games
Fortnite and Epic Games Store with Apple for review as EU launch approaches
Apple’s policies require apps to undergo "notarisation" and human review before being allowed through
Podcast | Episode 18
The EU's App Store crackdown and Square Enix's buzzword bingo | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 18...
Week That Was
Regulation with teeth, Game Freak’s new IP, and Square Enix’s AI backtracking | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Tough Talk
EU: Apple not launching AI iPhone features a "stunning declaration" that it's "disabling competition"
The latest spat between Apple and the European Commission centres on the tech giant's unwillingness to launch Apple Intelligence features in the region
Apple In The Dock
Game over for Apple as the European Commission wades in against their DMA dodge
It's official. The European Commission is going to take apart Apple's half-hearted adherence to the Digital Markets Act
Podcast | Episode 17
The history and future of the mobile games industry | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 17...
Virtual Sanity
Apple's Vision Pro failures are only setting the scene for their real AR/VR moves
While dwindling Vision Pro sales might seem like bad news, it's likely that they're hardly a surprise and all part of a bigger plan
Legal Upset
Apple on track to fall foul of DMA legislation with a potential penalty of $50M per day
Leaks suggest that Apple has failed to comply with the EU’s Digital Markets Act, costing the firm 5% of its daily global revenue
Platform Plans
Hello Kitty Island Adventure journeys beyond Apple Arcade as PC and Switch versions announced
During yesterday’s Nintendo Direct event, Hello Kitty Island Adventure made an appearance confirming an upcoming expansion to the Switch
Legislation Looming
Fortnite and The Epic Games Store will be arriving on iOS in Japan in 2025
The Epic Games Store will be available as an alternative to Apple’s App Store in Japan next year, based on new legislation
Week That Was
Week in Views - Pre-reg record breakers, Apple's endless upgrades and out-of-order ads
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Aiming High
Assassin's Creed Shadows on iOS is setting a new standard for mobile gaming
Apple aims to unify the gaming experience across iPhone, iPad, and Mac with a little help from some big name triple-A partners
Podcast | Episode 16
Stop sexist UA ads, and is Netflix's games division falling off the rails? | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 16...
Looking Back
A brief history of the mobile games industry
We take a look back at the last decade and a half of mobile gaming, analysing the key trends that built the industry we have now, and what the future holds for the sector
Wwdc 2024
What Apple's iOS 18 Game Mode means for your games
One of the more discreet roll outs at WWDC is iOS 18's attempt to get games looking better on iPhones than Android
Ios18 At Wwdc
The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone
As expected Apple went in hard on AI-powered features for iOS18, but it's the limited number of handsets that can use them that's surprising
Discoverability Updates
App Store developers can start nominating their games for featuring later this year
Apple also unveils new discoverability options including deep links and notifications of store promotions
Spatial Computing
Apple Vision Pro heading to UK, Germany, China, Japan and more
Headset will launch in select Asia countries on June 28th, and in the UK and other regions on July 12th
Everybody Loves Ai
Apple joins generative AI revolution with Apple Intelligence and ChatGPT support
New AI tools will be available in iOS 18, iPadOS 18 and MacOS Sequoia
Winners Revealed
Apple unveils its 2024 Apple Design Awards winners ahead of WWDC
This year there's a new Spatial Computing category to showcase apps that utilize their Vision Pro
Week That Was
Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Place Search Ad Here
Mobile's broken app store discoverability
How Steam, Google Play and Apple's App Store compare and how platform holders prioritise ads over useful recommendations for users
Subbed Off
There’s no room for a successful subscription service in games
Despite offering a great deal, it makes little sense for platform holders and developers and doesn't fit with player habits at scale
Podcast | Episode 11
Xbox in turmoil, Krafton champions AI development, and Apple's iPad challenge | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 11…
Week That Was
Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Ios Upgrades
Apple's iPad problem isn't new hardware - it's new software
This week we got a new iPad with a new M4 processor… And it's precisely what nobody wanted. But a solution could be coming soon…
Week That Was
Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Emulation Sensation
Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?
Changes to EU law have placed an app able to grant free access to Nintendo games at number one on Apple's own store. So what the 'hack' is going on?
Earnings Report
Apple's AI plans trigger $110 billion stock buyback despite declining sales
While the company's latest results show a 10% decline in iPhone sales worldwide, Apple are bullish on what's coming next
Dma Demands
EU ruling gives Apple six months to bring iPadOS into line with DMA demands
Apple’s iPadOS will be held to the same standards as the iPhone operating system after qualitative investigation
Podcast | Episode 09
Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 09…
Week That Was
Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Emulation Sensation
Everyone loves Nintendo… Delta emulator hits 4.4 million downloads in its first week
Since Apple lifted its ban on retro emulators, playing Nintendo games on iOS has never been simpler… Or more free
Apple Vision Pro
Apple reins in Vision Pro plans following dwindling demand and disappearing apps
Apple have limited the supply of their headset following disappointing sales and the release of ONE new app in the last week of March
Tiktok Ban
US faces prospect of TikTok ban as House of Representatives passes bill
State due to vote on bill
Podcast | Episode 08
The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 08…
Flying High
Delta game emulator hits No. 1 on the App Store download charts in 35 countries
Nintendo games emulator has reached the top 10 in 66 countries so far today
Epic Battle
Apple fights back and denies violating US court order on alternative payments
Tech giant claims new rules were implemented "in good faith"
Week That Was
Week in Views - Mobile gets blanked at the BAFTAs, Apple goes retro and Nintendo pulls the plug
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Blasts From The Past
Apple allows retro games on iOS at last. Here's what you can and can't do
Thanks to the EU's DMA and increasing pressure in the US, Apple have finally gone soft on one of their most hardline App Store policies. Bring on the retro games…
Unexplained Outage
It wasn't just you - Apple's App Store and more went down this morning
Even Apple aren't immune to the latest wave of mysterious service outages
Game Over
Epic removes Aquiris Game Studios' Wonderbox from Apple Arcade
The official Apple Arcade Reddit has confirmed that Epic-owned Wonderbox is amongst games leaving the service
Podcast | Episode 05
GDC Roundup, EU calls out Apple, and lots of MENA news | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 05…
Podcast | Episode 04
Sensor Tower acquires data.ai, Epic Games Store is coming to mobile, and Apple's antitrust woes | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 04…
Gdc Takeaways
5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements
Meanwhile, the big news came from outside the house, and UGC is no longer flying under the radar - but it's not sky high either
Clamping Down
EU's DMA bites as it opens non-compliance investigations into Apple and Google
Meta, Google and Amazon also potentially in hot water as EC threatens big fines for rule breakers
This Means War
America Vs Apple: What's at stake and what could happen next?
The US Department of Justice just dropped a legal bomb that strikes at the heart of Apple's core. Could Apple's walled garden finally come tumbling down?
Week That Was
Week in Views - Apple in the dock, big name buyouts and next gen investment
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Taking A Bite
US files lawsuit against Apple’s "monopoly power to extract more money from consumers"
It's happened… Apple is accused of driving up prices, withholding information from developers and more