Company Profile

Apple

Website www.apple.com

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About

Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.

Related People

Amar Subramanya

Amar Subramanya

Ann Thai

Ann Thai

Director of Product

John Ternus

John Ternus

VP of hardware engineering

Isabel Ge Mahe

Isabel Ge Mahe

VP and MD of Greater China

Tim Cook

Tim Cook

Philip Schiller

Philip Schiller

Senior VP of Worldwide Marketing

Armando Soto

Armando Soto

Creative Producer

+4 more

Articles featuring Apple

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Hello Kitty Island Adventure journeys beyond Apple Arcade as PC and Switch versions announced

Hello Kitty Island Adventure journeys beyond Apple Arcade as PC and Switch versions announced

During yesterday’s Nintendo Direct event, Hello Kitty Island Adventure made an appearance confirming an upcoming expansion to the Switch

Fortnite and The Epic Games Store will be arriving on iOS in Japan in 2025

Legislation Looming

Fortnite and The Epic Games Store will be arriving on iOS in Japan in 2025

The Epic Games Store will be available as an alternative to Apple’s App Store in Japan next year, based on new legislation

Week in Views - Pre-reg record breakers, Apple's endless upgrades and out-of-order ads

Week in Views - Pre-reg record breakers, Apple's endless upgrades and out-of-order ads

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Assassin's Creed Shadows on iOS is setting a new standard for mobile gaming

Assassin's Creed Shadows on iOS is setting a new standard for mobile gaming

Apple aims to unify the gaming experience across iPhone, iPad, and Mac with a little help from some big name triple-A partners

Stop sexist UA ads, and is Netflix's games division falling off the rails? | Week in Mobile Games podcast

Podcast | Episode 16

Stop sexist UA ads, and is Netflix's games division falling off the rails? | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 16...

A brief history of the mobile games industry

A brief history of the mobile games industry

We take a look back at the last decade and a half of mobile gaming, analysing the key trends that built the industry we have now, and what the future holds for the sector

What Apple's iOS 18 Game Mode means for your games

What Apple's iOS 18 Game Mode means for your games

One of the more discreet roll outs at WWDC is iOS 18's attempt to get games looking better on iPhones than Android

The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone

The key takeaway from Apple's AI-laden WWDC keynote? It's time to buy a new iPhone

As expected Apple went in hard on AI-powered features for iOS18, but it's the limited number of handsets that can use them that's surprising

App Store developers can start nominating their games for featuring later this year

Discoverability Updates

App Store developers can start nominating their games for featuring later this year

Apple also unveils new discoverability options including deep links and notifications of store promotions

Apple Vision Pro heading to UK, Germany, China, Japan and more

Spatial Computing

Apple Vision Pro heading to UK, Germany, China, Japan and more

Headset will launch in select Asia countries on June 28th, and in the UK and other regions on July 12th

Apple joins generative AI revolution with Apple Intelligence and ChatGPT support

Everybody Loves Ai

Apple joins generative AI revolution with Apple Intelligence and ChatGPT support

New AI tools will be available in iOS 18, iPadOS 18 and MacOS Sequoia

Apple unveils its 2024 Apple Design Awards winners ahead of WWDC

Winners Revealed

Apple unveils its 2024 Apple Design Awards winners ahead of WWDC

This year there's a new Spatial Computing category to showcase apps that utilize their Vision Pro

Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment

Week in Views - Squad Busters goes global, broken app stores, and Hill Climb Racing gets the LEGO treatment

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Mobile's broken app store discoverability

Place Search Ad Here

Mobile's broken app store discoverability

How Steam, Google Play and Apple's App Store compare and how platform holders prioritise ads over useful recommendations for users

There’s no room for a successful subscription service in games

There’s no room for a successful subscription service in games

Despite offering a great deal, it makes little sense for platform holders and developers and doesn't fit with player habits at scale

Xbox in turmoil, Krafton champions AI development, and Apple's iPad challenge | Week in Mobile Games podcast

Podcast | Episode 11

Xbox in turmoil, Krafton champions AI development, and Apple's iPad challenge | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 11…

Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem

Week in Views - Xbox's mobile games store is doomed to fail, Sonic meets the Angry Birds, and Apple's iPad problem

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Apple's iPad problem isn't new hardware - it's new software

Apple's iPad problem isn't new hardware - it's new software

This week we got a new iPad with a new M4 processor… And it's precisely what nobody wanted. But a solution could be coming soon…

Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King

Week in Views - Apple back themselves bigstyle, Clash bags Haaland and dreams come true at King

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?

Emulation Sensation

Apple and Nintendo's Delta blues: A legal timebomb or just the new normal?

Changes to EU law have placed an app able to grant free access to Nintendo games at number one on Apple's own store. So what the 'hack' is going on?

Apple's AI plans trigger $110 billion stock buyback despite declining sales

Earnings Report

Apple's AI plans trigger $110 billion stock buyback despite declining sales

While the company's latest results show a 10% decline in iPhone sales worldwide, Apple are bullish on what's coming next

EU ruling gives Apple six months to bring iPadOS into line with DMA demands

EU ruling gives Apple six months to bring iPadOS into line with DMA demands

Apple’s iPadOS will be held to the same standards as the iPhone operating system after qualitative investigation

Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops | Week in Mobile Games podcast

Podcast | Episode 09

Supercell's Squad Busters goes global, Embracer Group splits, and Apple's Vision Pro flops | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 09…

Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…

Week in Views - Squads busted, Apple crushed, War zoned and Snoozin' with the Snorlax…

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Everyone loves Nintendo… Delta emulator hits 4.4 million downloads in its first week

Emulation Sensation

Everyone loves Nintendo… Delta emulator hits 4.4 million downloads in its first week

Since Apple lifted its ban on retro emulators, playing Nintendo games on iOS has never been simpler… Or more free

Apple reins in Vision Pro plans following dwindling demand and disappearing apps

Apple Vision Pro

Apple reins in Vision Pro plans following dwindling demand and disappearing apps

Apple have limited the supply of their headset following disappointing sales and the release of ONE new app in the last week of March

US faces prospect of TikTok ban as House of Representatives passes bill

US faces prospect of TikTok ban as House of Representatives passes bill

State due to vote on bill

The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles | Week in Mobile Games podcast

Podcast | Episode 08

The UK games industry's skills crisis, Fallout's TV success, and Epic's endless court battles | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 08…

Delta game emulator hits No. 1 on the App Store download charts in 35 countries

Delta game emulator hits No. 1 on the App Store download charts in 35 countries

Nintendo games emulator has reached the top 10 in 66 countries so far today

Apple fights back and denies violating US court order on alternative payments

Apple fights back and denies violating US court order on alternative payments

Tech giant claims new rules were implemented "in good faith"

Week in Views - Mobile gets blanked at the BAFTAs, Apple goes retro and Nintendo pulls the plug

Week in Views - Mobile gets blanked at the BAFTAs, Apple goes retro and Nintendo pulls the plug

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

Apple allows retro games on iOS at last. Here's what you can and can't do

Blasts From The Past

Apple allows retro games on iOS at last. Here's what you can and can't do

Thanks to the EU's DMA and increasing pressure in the US, Apple have finally gone soft on one of their most hardline App Store policies. Bring on the retro games…

It wasn't just you - Apple's App Store and more went down this morning

Unexplained Outage

It wasn't just you - Apple's App Store and more went down this morning

Even Apple aren't immune to the latest wave of mysterious service outages

Epic removes Aquiris Game Studios' Wonderbox from Apple Arcade

Epic removes Aquiris Game Studios' Wonderbox from Apple Arcade

The official Apple Arcade Reddit has confirmed that Epic-owned Wonderbox is amongst games leaving the service

GDC Roundup, EU calls out Apple, and lots of MENA news | Week in Mobile Games podcast

Podcast | Episode 05

GDC Roundup, EU calls out Apple, and lots of MENA news | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 05…

Sensor Tower acquires data.ai, Epic Games Store is coming to mobile, and Apple's antitrust woes | Week in Mobile Games podcast

Podcast | Episode 04

Sensor Tower acquires data.ai, Epic Games Store is coming to mobile, and Apple's antitrust woes | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 04…

5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements

5 takeaways from GDC 2024: The games industry reckons with key challenges, Godot competes with Unity, and AI was the big trend without the big announcements

Meanwhile, the big news came from outside the house, and UGC is no longer flying under the radar - but it's not sky high either

EU's DMA bites as it opens non-compliance investigations into Apple and Google

EU's DMA bites as it opens non-compliance investigations into Apple and Google

Meta, Google and Amazon also potentially in hot water as EC threatens big fines for rule breakers

America Vs Apple: What's at stake and what could happen next?

America Vs Apple: What's at stake and what could happen next?

The US Department of Justice just dropped a legal bomb that strikes at the heart of Apple's core. Could Apple's walled garden finally come tumbling down?

Week in Views - Apple in the dock, big name buyouts and next gen investment

Week in Views - Apple in the dock, big name buyouts and next gen investment

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

US files lawsuit against Apple’s

US files lawsuit against Apple’s "monopoly power to extract more money from consumers"

It's happened… Apple is accused of driving up prices, withholding information from developers and more

Apple adds direct web downloads to EU's app distribution options

Apple adds direct web downloads to EU's app distribution options

Plus clarification of their rules makes it plain that app stores can only ever feature apps made by that store's owner

Hot Five: Candy Crush’s latest game, Apple fights Epic and the DMA, and InnoGames salaries revealed

Hot Five: Candy Crush’s latest game, Apple fights Epic and the DMA, and InnoGames salaries revealed

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Apple battles Epic Games, Fortnite and the DMA | Week in Mobile Games podcast

Podcast | Episode 02

Apple battles Epic Games, Fortnite and the DMA | Week in Mobile Games podcast

The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 02…

Apple reinstates Epic Games’ App Store developer account as EU’s Digital Markets Act bites

Apple reinstates Epic Games’ App Store developer account as EU’s Digital Markets Act bites

He's having the worst day of his life... over, and over again.

Week in Views - Apple Vs Epic Vs The EU, a $1.8 billion Euro fine and Capcom gives everyone a pay rise

Week in Views - Apple Vs Epic Vs The EU, a $1.8 billion Euro fine and Capcom gives everyone a pay rise

The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories

EU regulators go gunning for Apple following their latest Epic spat

There Is Only War

EU regulators go gunning for Apple following their latest Epic spat

Game on… Apple may have side-stepped the DMA but their latest toddler feud with Epic has roused the EU's sleeping legal giant once more

Apple just revoked Epic's iOS developer account. Again

Apple just revoked Epic's iOS developer account. Again

Despite the EU Digital Markets Act bringing their battle to a close, it looks like the Epic Games Store won't be coming to iOS any time soon…

Apple has just opened up iOS in Europe. Now what?

Apple has just opened up iOS in Europe. Now what?

The war is over… Kinda… Apple may have lost the legal battle, but incredibly, as the Digital Markets Act kicks in, the wounded giant is still holding all the aces

EU slaps Apple with €1.8 billion fine for “abusing its dominant position” in music streaming space

Regulator Closes In

EU slaps Apple with €1.8 billion fine for “abusing its dominant position” in music streaming space

European Commission orders Apple to to remove the anti-steering provisions and refrain from repeating the infringement