Ai Practices
Apple faces pressure from major shareholders to disclose AI plans
Investors argue that Apple's silence on all things AI impairs their ability to assess future risks (and make money right now)
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Isabel Ge Mahe
VP and MD of Greater China
Amar Subramanya
VP of AI
Philip Schiller
Senior VP of Worldwide Marketing
Armando Soto
Creative Producer
Ann Thai
Director of Product
Tim Cook
CEO
+3 more
Articles featuring Apple
Eu Excluded
Why has Apple killed Web Apps in Europe?
Once the only way to get your app on iPhone, Steve Jobs "sweet solution" is now officially dead in Europe as Apple gets heavy handed following the EU's digital markets act
Apple Vs Europe
Fortnite and Epic Games are coming back to iOS in Europe
Hell has frozen over and the Fortnite developer and publisher is coming back to iOS three years after being frozen out
Surprise!
Zuckerberg tries Apple Vision Pro: "Quest 3 is the better product. Period."
The guy who's been pushing VR for years doesn't rate Apple's upstart. Meanwhile the end of Apple's 14 day no quibble refunds sparks a drove of headset returns
Industry Insights
“The mobile games industry has become stuck in the mud”: Apple’s war for its 30% revenue share
Analysts, publishers and payment providers discuss Apple's recent App Store policy changes in the US and European Union
Hot Five
Hot Five: Apple and Roblox embrace AI, a Match Factory milestone, and Warframe mobile gets further funding
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Week That Was
Week in Views - Elden Ring goes mobile, Apple gets artificially intelligent, and Fortnite goes Disney
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Ai Insights
Apple has acquired more AI companies than any of its competitors
Think that Apple are behind on AI? Siri is just the visible tip of the iceberg with this year's iOS and iPhone set to leap ahead
Week That Was
Week in Views - Apple gives and takes while Nintendo quietly makes a billion
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Launch Day
Apple Vision Pro launches with over 600 dedicated apps
Today's the day that Apple's 'next big thing' lands with users and it's App Store opens up offering early movers a new audience for games and apps
Criticism Grows
European Games Developer Federation "disappointed" over Apple’s new “anticompetitive” EU rules
EGDF joins Xbox, Epic Games and Spotify in criticising new policies
"don't Resist, Just Comply"
Spotify: Apple’s new EU rules are “extortion” and a “complete and total farce”
“The old tax was rendered unacceptable under the DMA, so they created a new one masquerading as compliance with the law”
Week That Was
Week in Views - Apple's DMA dodges, inspiration for tough times, and PGC London highlights
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Streaming To Ios
It's not just App Stores… Apple make big changes for cloud gaming and webkit too
While the introduction of Apple's new Core Technology Fee has grabbed headlines, DMA compliancy has opened the door for web devs and game streaming
Knock Knock
Apple to the EU: Catch me if you can
As Apple goes on the run, it challenges games publishers to gamble on their new, confusing terms and install fees
Dma Dodging
Apple's Core Technology Fee explained - Who'll be paying what (and is this even legal?)
17%, 10%, 3% and a new Core Technology Fee? Here's everything you need to know about Apple's plans to still get paid in Europe post DMA regulations
Runtime Reloaded
Apple rolls out Unity-like Runtime Fee for downloads as it seeks to outrun new EU regulations
Apple lowers share to 17% in EU while adding a €0.50 download fee
App Store Wars
Meta, Spotify and more are set to storm Apple’s walled garden in Europe
But will Apple be able to fight back with new rules, fees and restrictions in order to stay on top?
Week That Was
Week in Views - Developers speak their minds, Apple gets sneaky, and why old games are the best
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Business As Usual
Despite new regulations Apple will still be able to charge 27% on external platform payments
While following new regulations to the letter, new changes to the Apple App Store Guidelines ensure that they'll get paid no matter what
Today's Apple Upset
Apple fail to dodge sweeping app store changes as the law closes in
The latest suit from Epic may have failed, but the changes previously demanded of the iPhone giant remain in place and will have huge implications
Macrosoft
Microsoft talk AI and topple Apple, making them the world’s biggest public company
Microsoft shares were up 3% last week while Apple’s were down by 3%, enough of a tip to put neck-and-neck Microsoft over the top
New Launch
Apple Vision Pro - in store and available online from February 2, 2024
Apple's 'next big thing' broke cover in June 2023, now its launch date is set and you've a little less than a month so save up that $3,499…
Power To The People
US iPhone users receive surprise free cash in Apple 'batterygate' law suit success
Users of certain iPhones who signed up to a class action lawsuit have begun getting their share of the winnings, while Apple remains stoically silent
App Authority
Japanese legislation looks to confront Apple and Google monopolies in 2024
New regulations could require both Apple and Google to allow alternate billing systems
Cma Concerns
UK's CMA to resume cloud gaming and mobile web browser investigation
Investigations into Apple and Google will resume on January 24 2024
Legacy Leak
Apple TestFlight "teraleak" exposes thousands of beta apps as far back as 2012
TestFlight is designed to enable internal and external beta testing on Apple devices
Hot Five
Hot Five: MyGamez raises $1.6m, Peak soft launches Star Match, and Monster Hunter Now hits $100m
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Data Decisions
Apple’s privacy push continues with big implications come "Spring 2024"
Developers must be ready for Apple’s privacy manifest requirements and third-part SDK policy changes
About Apple Ads
Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years
Kochava’s State of Mobile Measurement 2023 report reveals how the landscape has changed since ATT
Apple Picking
Apple unveils App Store Award winners. These are the best apps and games of 2023
It's that time again. After picking its shortlist last month, Apple now reveal which games and apps have come out on top for 2023
Awards
Apple announce App Store Awards 2023 finalists
37 games, apps and developers have been shortlisted with the winners in 10 categories announced later this month. Here's who's made the cut
Epic Vs Google
Game on: The Epic vs Google antitrust trial is officially underway
Epic is taking on Google regarding it's ongoing quest against the big mobile gatekeeper's App Store fees and monopolies
Dirty Deals?
Apple sacks App Store staff in China over potential deals with game developers
Free meals, nightclub outings and more were offered to iOS app store staff
China Vs Apple
Tim Cook makes a surprise appearance at Chinese Honor of Kings tournament
The unexpected live appearance comes amid a turbulent period for Apple’s relations with China
Done Deal
Microsoft's mobile mishaps: Why the Activision Blizzard deal had to happen
The tech giant has had a troubled history on mobile. Could gaming's biggest ever deal finally put right their wrongs?
Green Gaming
Tencent, Apple, Ubisoft, and Nintendo lead the industry in carbon emission reduction
The games industry is slowly going green, but still emitted 81 million tonnes of greenhouse gases last year
Two Tactics
Too big for your rules? miHoYo tried to dodge Apple App Store fees twice in one month
Apple has scuppered miHoYo’s fee aversion tactics twice - removing apps and disabling features
Regulation
Apple and Google could be on the hook for $50.5 million fine in Korea
The KCC has sought remediation after accusing the two companies of anti-competitive practices on mobile
Ai Ahoy
"Pegasus" engine may bring generative AI to Apple App Store searches
Big changes could be ahead with the implementation of a search engine developed by a former Google exec and his team
An Apple A Day
Apple's App Store steps into line to comply with Chinese regulations
The company has previously come under fire for the Chinese government, but it appears it's ready to play ball
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news, including console games going mobile, Final Fantasy villains, making games accessible and intrinsic advertising
Court Case
Epic Games appeals to US Supreme Court in Apple antitrust case
The years-long case continues with arguments over pro- and anticompetitiveness
Chinese App Market
Apple isn’t complying with China’s new app store regulations
The Cyberspace Administration of China has named 26 app stores complying with its new rules
Prices
Console price for console quality: Resident Evil 4 to be $60 on iOS
The game is set to emulate previous ‘lite’ versions
Iphone 15
Apple's iPhone 15 is out today: What's new and what's the verdict?
The iPhone 15's power could be a game changer with the ability to bring high end games to mobile for the first time
Apple App Store
Apple allows developers to offer regional pre-orders for games
The change means that games can be pre-ordered when launching across different markets
Gaming In China
miHoYo and NetEase block Alipay payments on iOS
iOS users were also banned from recharging via Alipay
New Release
Backbone announces universal USB-C compatibility for future joypad models
The gaming peripheral is hoping to break barriers in mobile gaming
Iphone 15 Reveal
“iPhone is the best mobile gaming platform in the world”
So says Apple’s senior vice president of worldwide marketing Greg Joswiak as he turns to gaming to show off the real power of iPhone 15 Pro