Company Profile

Apple

Website www.apple.com

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About

Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.

Related People

Isabel Ge Mahe

Isabel Ge Mahe

VP and MD of Greater China

Tim Cook

Tim Cook

John Ternus

John Ternus

VP of hardware engineering

Armando Soto

Armando Soto

Creative Producer

Amar Subramanya

Amar Subramanya

Ann Thai

Ann Thai

Director of Product

Philip Schiller

Philip Schiller

Senior VP of Worldwide Marketing

+4 more

Articles featuring Apple

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Despite new regulations Apple will still be able to charge 27% on external platform payments

January 17, 2024

Business As Usual

Despite new regulations Apple will still be able to charge 27% on external platform payments

While following new regulations to the letter, new changes to the Apple App Store Guidelines ensure that they'll get paid no matter what

Apple fail to dodge sweeping app store changes as the law closes in

January 16, 2024

Today's Apple Upset

Apple fail to dodge sweeping app store changes as the law closes in

The latest suit from Epic may have failed, but the changes previously demanded of the iPhone giant remain in place and will have huge implications

Microsoft talk AI and topple Apple, making them the world’s biggest public company

January 16, 2024

Microsoft talk AI and topple Apple, making them the world’s biggest public company

Microsoft shares were up 3% last week while Apple’s were down by 3%, enough of a tip to put neck-and-neck Microsoft over the top

Apple Vision Pro - in store and available online from February 2, 2024

January 8, 2024

Apple Vision Pro - in store and available online from February 2, 2024

Apple's 'next big thing' broke cover in June 2023, now its launch date is set and you've a little less than a month so save up that $3,499…

US iPhone users receive surprise free cash in Apple 'batterygate' law suit success

January 8, 2024

Power To The People

US iPhone users receive surprise free cash in Apple 'batterygate' law suit success

Users of certain iPhones who signed up to a class action lawsuit have begun getting their share of the winnings, while Apple remains stoically silent

Japanese legislation looks to confront Apple and Google monopolies in 2024

January 2, 2024

Japanese legislation looks to confront Apple and Google monopolies in 2024

New regulations could require both Apple and Google to allow alternate billing systems

UK's CMA to resume cloud gaming and mobile web browser investigation

December 19, 2023

UK's CMA to resume cloud gaming and mobile web browser investigation

Investigations into Apple and Google will resume on January 24 2024

Apple TestFlight

December 19, 2023

Apple TestFlight "teraleak" exposes thousands of beta apps as far back as 2012

TestFlight is designed to enable internal and external beta testing on Apple devices

Hot Five: MyGamez raises $1.6m, Peak soft launches Star Match, and Monster Hunter Now hits $100m

December 18, 2023

Hot Five: MyGamez raises $1.6m, Peak soft launches Star Match, and Monster Hunter Now hits $100m

Our quick-fix roundup of the hottest stories on PocketGamer.biz

Apple’s privacy push continues with big implications come

December 11, 2023

Apple’s privacy push continues with big implications come "Spring 2024"

Developers must be ready for Apple’s privacy manifest requirements and third-part SDK policy changes

Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years

December 6, 2023

About Apple Ads

Apple Search Ads and SKAdNetwork make waves as marketing attributions rise 55% in two years

Kochava’s State of Mobile Measurement 2023 report reveals how the landscape has changed since ATT

Apple unveils App Store Award winners. These are the best apps and games of 2023

December 1, 2023

Apple unveils App Store Award winners. These are the best apps and games of 2023

It's that time again. After picking its shortlist last month, Apple now reveal which games and apps have come out on top for 2023

Apple announce App Store Awards 2023 finalists

November 15, 2023

Apple announce App Store Awards 2023 finalists

37 games, apps and developers have been shortlisted with the winners in 10 categories announced later this month. Here's who's made the cut

Game on: The Epic vs Google antitrust trial is officially underway

November 7, 2023

Game on: The Epic vs Google antitrust trial is officially underway

Epic is taking on Google regarding it's ongoing quest against the big mobile gatekeeper's App Store fees and monopolies

Apple sacks App Store staff in China over potential deals with game developers

October 19, 2023

Apple sacks App Store staff in China over potential deals with game developers

Free meals, nightclub outings and more were offered to iOS app store staff

Tim Cook makes a surprise appearance at Chinese Honor of Kings tournament

October 17, 2023

Tim Cook makes a surprise appearance at Chinese Honor of Kings tournament

The unexpected live appearance comes amid a turbulent period for Apple’s relations with China

Microsoft's mobile mishaps: Why the Activision Blizzard deal had to happen

October 13, 2023

Microsoft's mobile mishaps: Why the Activision Blizzard deal had to happen

The tech giant has had a troubled history on mobile. Could gaming's biggest ever deal finally put right their wrongs?

Tencent, Apple, Ubisoft, and Nintendo lead the industry in carbon emission reduction

October 10, 2023

Tencent, Apple, Ubisoft, and Nintendo lead the industry in carbon emission reduction

The games industry is slowly going green, but still emitted 81 million tonnes of greenhouse gases last year

Too big for your rules? miHoYo tried to dodge Apple App Store fees twice in one month

October 10, 2023

Too big for your rules? miHoYo tried to dodge Apple App Store fees twice in one month

Apple has scuppered miHoYo’s fee aversion tactics twice - removing apps and disabling features

Apple and Google could be on the hook for $50.5 million fine in Korea

October 10, 2023

Apple and Google could be on the hook for $50.5 million fine in Korea

The KCC has sought remediation after accusing the two companies of anti-competitive practices on mobile

October 4, 2023

"Pegasus" engine may bring generative AI to Apple App Store searches

Big changes could be ahead with the implementation of a search engine developed by a former Google exec and his team

Apple's App Store steps into line to comply with Chinese regulations

October 3, 2023

Apple's App Store steps into line to comply with Chinese regulations

The company has previously come under fire for the Chinese government, but it appears it's ready to play ball

Week in Views - What caught our eyes in the last seven days

September 29, 2023

Week in Views - What caught our eyes in the last seven days

The Pocketgamer.biz team take their pick of this weeks big news, including console games going mobile, Final Fantasy villains, making games accessible and intrinsic advertising

Epic Games appeals to US Supreme Court in Apple antitrust case

September 28, 2023

Epic Games appeals to US Supreme Court in Apple antitrust case

The years-long case continues with arguments over pro- and anticompetitiveness

Apple isn’t complying with China’s new app store regulations

September 28, 2023

Chinese App Market

Apple isn’t complying with China’s new app store regulations

The Cyberspace Administration of China has named 26 app stores complying with its new rules

Console price for console quality: Resident Evil 4 to be $60 on iOS

September 25, 2023

Console price for console quality: Resident Evil 4 to be $60 on iOS

The game is set to emulate previous ‘lite’ versions

Apple's iPhone 15 is out today: What's new and what's the verdict?

September 22, 2023

Apple's iPhone 15 is out today: What's new and what's the verdict?

The iPhone 15's power could be a game changer with the ability to bring high end games to mobile for the first time

Apple allows developers to offer regional pre-orders for games

September 19, 2023

Apple App Store

Apple allows developers to offer regional pre-orders for games

The change means that games can be pre-ordered when launching across different markets

miHoYo and NetEase block Alipay payments on iOS

September 18, 2023

Gaming In China

miHoYo and NetEase block Alipay payments on iOS

iOS users were also banned from recharging via Alipay

Backbone announces universal USB-C compatibility for future joypad models

September 13, 2023

Backbone announces universal USB-C compatibility for future joypad models

The gaming peripheral is hoping to break barriers in mobile gaming

“iPhone is the best mobile gaming platform in the world”

September 13, 2023

Iphone 15 Reveal

“iPhone is the best mobile gaming platform in the world”

So says Apple’s senior vice president of worldwide marketing Greg Joswiak as he turns to gaming to show off the real power of iPhone 15 Pro

China bans iPhones and other foreign-branded mobile phones for government officials

September 7, 2023

Chinese Restrictions

China bans iPhones and other foreign-branded mobile phones for government officials

The move appears carefully timed, impacting Apple's share price pre-iPhone 15 reveal

Former PlayStation president Shawn Layden predicts the end of gaming as we know it

September 6, 2023

Former PlayStation president Shawn Layden predicts the end of gaming as we know it

Does the games industry stand on the precipice of change?

September 6, 2023

Bond, James Bond

"The only Bond game available for mobile" lands on Apple Arcade

Four new games and 40+ updates are coming to the service this month including Tilting Point's James Bond exclusive

Samsung has sold over one billion more smartphones than Apple in the past 10 years

August 21, 2023

Samsung Vs Apple

Samsung has sold over one billion more smartphones than Apple in the past 10 years

However, Apple are fighting back, being the dominant player in the space in July 2023

The US Supreme Court sides with Apple in its ongoing battle with Epic

August 10, 2023

The US Supreme Court sides with Apple in its ongoing battle with Epic

The court has decided to block a federal injunction that would have forced Apple to change its payment practices

Paid subscriptions redeem Apple’s Q3 after hardware sales fall

Subscription Success

Paid subscriptions redeem Apple’s Q3 after hardware sales fall

Apple’s Q3 2023 sees 1% revenue fall but surpasses 1 billion paid subscriptions

Inside Google’s blockchain content policy

Google Goes Blockchain

Inside Google’s blockchain content policy

The tech giant has recently revealed its policy on in-app blockchain and NFT and commentators are digging deep as to what it all means

Epic Games appeals to the US Supreme Court in latest Apple legal clash

Epic Games appeals to the US Supreme Court in latest Apple legal clash

The move follows Apple’s own appeal filing earlier this month as Epic seek to make a 2021 ruling stick

Apple enters the ATT endgame as its quest for privacy enters its final battle

Apple enters the ATT endgame as its quest for privacy enters its final battle

Now they'll require developers to explain their use of certain APIs with non-compliant apps rejected by App Store Connects from Spring 2024

In-app spending hit a record $67.5 billion in the first half of 2023

In-app spending hit a record $67.5 billion in the first half of 2023

Mobile spend has returned to growth following declines in 2022

French regulators call out Apple’s ATT

French regulators call out Apple’s ATT

The iPhone and iOS owner may be in hot water from European regulators

Apple's

Apple Vs. Consumers

Apple's "anti-competitive" App Store woes continue with a $1 billion class action lawsuit

The suit accuses the company of acting anti-competitively with its imposition of a 30% fee on in-app purchases

Week in Views - What caught our eyes in the last seven days

Week in Views - What caught our eyes in the last seven days

The Pocketgamer.biz team take their pick of this weeks big news including the launch of Threads, authorities caught on with their hand in the till and Vision Pro woes…

Google, Apple and others now have six months to comply with new digital markets rules

Google, Apple and others now have six months to comply with new digital markets rules

The Digital Markets Act in the EU will see digital “gatekeepers” forced to adhere to new rules

Apple scales back production of highly-anticipated Vision Pro headset

Apple scales back production of highly-anticipated Vision Pro headset

Issues relating to the supply chain and concerns over quality may lead to a significant cut to the originally proposed one million unit production run

Apple to ask US Supreme Court to overturn Epic ruling

Apple to ask US Supreme Court to overturn Epic ruling

The company ask Supreme Court to consider Ninth Circuit ruling

Meta to get into the app store game as Facebook allows app downloads

Alternative App Stores

Meta to get into the app store game as Facebook allows app downloads

The EU's Digital Markets Act is opening up app store monopolys and big players are getting ready to reap the rewards

Developer Funding

Avatar tech company Genies unveils $1 million developer engagement fund

The fund is for developers building AR experiences for a new social network

Japan to stop Apple and Google charging through proprietary payment systems

Japan to stop Apple and Google charging through proprietary payment systems

Alternative payment systems will need to be offered