Ai Ahoy
"Pegasus" engine may bring generative AI to Apple App Store searches
Big changes could be ahead with the implementation of a search engine developed by a former Google exec and his team
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Philip Schiller
Senior VP of Worldwide Marketing
Armando Soto
Creative Producer
Ann Thai
Director of Product
Isabel Ge Mahe
VP and MD of Greater China
Tim Cook
CEO
Amar Subramanya
VP of AI
+3 more
Articles featuring Apple
An Apple A Day
Apple's App Store steps into line to comply with Chinese regulations
The company has previously come under fire for the Chinese government, but it appears it's ready to play ball
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news, including console games going mobile, Final Fantasy villains, making games accessible and intrinsic advertising
Court Case
Epic Games appeals to US Supreme Court in Apple antitrust case
The years-long case continues with arguments over pro- and anticompetitiveness
Chinese App Market
Apple isn’t complying with China’s new app store regulations
The Cyberspace Administration of China has named 26 app stores complying with its new rules
Prices
Console price for console quality: Resident Evil 4 to be $60 on iOS
The game is set to emulate previous ‘lite’ versions
Iphone 15
Apple's iPhone 15 is out today: What's new and what's the verdict?
The iPhone 15's power could be a game changer with the ability to bring high end games to mobile for the first time
Apple App Store
Apple allows developers to offer regional pre-orders for games
The change means that games can be pre-ordered when launching across different markets
Gaming In China
miHoYo and NetEase block Alipay payments on iOS
iOS users were also banned from recharging via Alipay
New Release
Backbone announces universal USB-C compatibility for future joypad models
The gaming peripheral is hoping to break barriers in mobile gaming
Iphone 15 Reveal
“iPhone is the best mobile gaming platform in the world”
So says Apple’s senior vice president of worldwide marketing Greg Joswiak as he turns to gaming to show off the real power of iPhone 15 Pro
Chinese Restrictions
China bans iPhones and other foreign-branded mobile phones for government officials
The move appears carefully timed, impacting Apple's share price pre-iPhone 15 reveal
Changes Ahoy
Former PlayStation president Shawn Layden predicts the end of gaming as we know it
Does the games industry stand on the precipice of change?
Bond, James Bond
"The only Bond game available for mobile" lands on Apple Arcade
Four new games and 40+ updates are coming to the service this month including Tilting Point's James Bond exclusive
Samsung Vs Apple
Samsung has sold over one billion more smartphones than Apple in the past 10 years
However, Apple are fighting back, being the dominant player in the space in July 2023
Apple Vs Epic
The US Supreme Court sides with Apple in its ongoing battle with Epic
The court has decided to block a federal injunction that would have forced Apple to change its payment practices
Subscription Success
Paid subscriptions redeem Apple’s Q3 after hardware sales fall
Apple’s Q3 2023 sees 1% revenue fall but surpasses 1 billion paid subscriptions
Google Goes Blockchain
Inside Google’s blockchain content policy
The tech giant has recently revealed its policy on in-app blockchain and NFT and commentators are digging deep as to what it all means
Apple V Epic
Epic Games appeals to the US Supreme Court in latest Apple legal clash
The move follows Apple’s own appeal filing earlier this month as Epic seek to make a 2021 ruling stick
Privacy
Apple enters the ATT endgame as its quest for privacy enters its final battle
Now they'll require developers to explain their use of certain APIs with non-compliant apps rejected by App Store Connects from Spring 2024
Data.ai Report
In-app spending hit a record $67.5 billion in the first half of 2023
Mobile spend has returned to growth following declines in 2022
Data Privacy
French regulators call out Apple’s ATT
The iPhone and iOS owner may be in hot water from European regulators
Apple Vs. Consumers
Apple's "anti-competitive" App Store woes continue with a $1 billion class action lawsuit
The suit accuses the company of acting anti-competitively with its imposition of a 30% fee on in-app purchases
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including the launch of Threads, authorities caught on with their hand in the till and Vision Pro woes…
Legislation
Google, Apple and others now have six months to comply with new digital markets rules
The Digital Markets Act in the EU will see digital “gatekeepers” forced to adhere to new rules
Production
Apple scales back production of highly-anticipated Vision Pro headset
Issues relating to the supply chain and concerns over quality may lead to a significant cut to the originally proposed one million unit production run
Legislation
Apple to ask US Supreme Court to overturn Epic ruling
The company ask Supreme Court to consider Ninth Circuit ruling
Alternative App Stores
Meta to get into the app store game as Facebook allows app downloads
The EU's Digital Markets Act is opening up app store monopolys and big players are getting ready to reap the rewards
Developer Funding
Avatar tech company Genies unveils $1 million developer engagement fund
The fund is for developers building AR experiences for a new social network
Payments
Japan to stop Apple and Google charging through proprietary payment systems
Alternative payment systems will need to be offered
Guest Article
Why Apple’s Vision Pro lacks mass market vision
But this dev kit disguised as a consumer product could be the company’s path forward for more accessible hardware in the future
Apple Vs Epic
Apple and Epic ask US court to reconsider the ruling in their dispute
The ongoing battle between the companies takes yet another turn
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including Apple's Vision Pro, what Netflix did next and a welcome 'light touch' to UA
An Apple (game) A Day
All Apple Arcade games available now
From Subway Surfers Tag and Sayonara Wild Hearts to Sonic Racing and Amazing Bomberman
Privacy
Apple to introduce Privacy Manifests, the "Destroyer of fingerprinting"
The new manifests will deliver information to developers of what their SDK’s gather and why
Awards
Apple’s Design Awards winners 2023
The company awards programs for excellence in technical achievement
New Tech
Will Apple Arcade be enough to push the Vision Pro?
At least 100 titles will be available on launch. But is that it? And where's the metaverse in all this?
Vision Pro
Apple's Vision Pro reveal shakes up share prices
Apple’s big announcement sent share prices both soaring and diving as the market got to grips with the news
New Tech
Why developers need to take Apple Vision Pro seriously
The next App Store explosion starts here. Apple Vision Pro matters. And here's why.
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including Apple's latest hardware, Silent Hill's next steps, and Microsoft's appeal against the CMA
Reports
Apple does not collect commission on 90% of $1.1 trillion in app store sales
Apple seems to be missing out on a sizeable slice of the pie
Legislation
Brazil's app store tax takes aim at foreign developers
New tax laws mean that the Brazilian government gets a bigger slice of the pie, with Apple holding back cash in order to adhere
Survey
Apple’s VR headset will be “iPhone moment” say industry professionals
Attention is currently focused outside of games, but if the price comes down the scene may be set for another App Store explosion
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including new mobile platforms, app store invasions, celebrity developers and… Have you seen my $2bn? I could have sworn it was right here…
Fraudulent Ads
As Apple prepares to open up, they remind us of what's waiting to get onto iOS
Apple rejected 1.7 million unsecure apps and prevented over $2 billion in fraudulent transactions last year
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss a fragmented Apple eco-system, games going all-in on AI and Fortnite's return to iOS… Kinda
New Games
Apple Arcade quietly drops 20 new games
Apple's pushing a whole new wave of titles on their platform
Apple Buyback
Apple expected to announce $90 billion in dividends and new stock buyback
Analysts expect the company to announce the buyback in its quarterly report later today
Ios 17 Incoming
Will Apple’s iOS sideloading be a Europe exclusive?
Could major regional differences be coming in iOS 17?
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss Apple's 'win' over Epic, all that AquiBlizz action and Scopely's stumble to victory