An Epic Battle
Apple emerges victorious in antitrust appeal against Epic Games
But the ruling also opens the door for developers to include links in apps and side-step App Store fees
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Isabel Ge Mahe
VP and MD of Greater China
Tim Cook
CEO
Ann Thai
Director of Product
Amar Subramanya
VP of AI
Armando Soto
Creative Producer
Philip Schiller
Senior VP of Worldwide Marketing
+3 more
Articles featuring Apple
About Apple
Is Apple set to allow app sideloading in iOS 17?
Predicting the future of Apple after changes to European law
Various Visits
Tim Cook represents Apple in visits to miHoYo and other Chinese partners
Meeting creators behind games like Genshin Impact
Apps & More
What to expect at Apple's WWDC 2023
It's official. The dates for Apple's big dev event are out there and the speculation on what will be unveiled can really begin…
Microsoft App Store
Microsoft hopes to launch its mobile app store next year
The tech giant hopes to capitalise on changes to regulations regarding alternative app stores
2023 Predictions
"Apple don't care about games" - Eric Kress takes a bite out of the mobile giant
Is it time to change course away from 'Deep', 'Core' games? Deconstructor of Fun's Kress maps out the road ahead
2023 Predictions
"We're going to see declines of 5-10% in the mobile games market for two more years", claims Eric Kress
It's grim news from the keynote opener of the Google Istanbul Games Summit
Apple's Ads
Apple’s French fine reveals the secrets of its targeted advertising
The CNIL claims Apple is breaking French law and the probe has brought interesting insight to light
Trends 2023
Mobile Games Industry Trends 2023: Revenue models
MobileGroove's Peggy Anne Salz looks at the hottest new ways to monetise games, from subscription models to independent game stores
Services
Apple Arcade receives prominent mention in letter by Eddy Cue
Apple’s senior vice-president of Services penned a letter extolling Apple’s achievements
Stocks
Apple’s market value dropped below $2tn over Christmas. What’s gone wrong?
Apple’s stock price has taken a battering and the previously untouchable giant of smartphones has an uncertain 2023 ahead
Racing To Mobile
Game Freak to rerelease Pocket Card Jockey on Apple Arcade
The game was previously released for mobile devices in Japan in 2014
App Stores
Is Tim Sweeney hinting at the return of Fortnite to iOS?
A cryptic tweet from Epic CEO, Tim Sweeney, may hint at the return of the battle-royale game Fortnite to iOS
Alternative App Stores
Apple prepares to allow alternative app stores in the EU
Hell freezes over as third-party app store move brings Apple into compliance with the Digital Markets Act
App Store Updates
Apple adds new price points to App Store and support for foreign currency
Apple had previously required developers to adhere to a set amount of price points for their games and apps, this latest update adds many new ones
Mobile Monopoly
Apple and Google investigated by UK regulator over suspected cloud gaming and mobile duopoly
In the UK, 97 percent of mobile web browsing took place on Apple and Google browsers last year
Streaming Singularity
Netflix, Apple, Microsoft and now Samsung are all backing streaming, the inevitable future of gaming
As multi-use mediums such as TVs and mobile phones include more subscription services, what does this mean for consoles?
Updates
SKAdNetwork 4.0 and how the new changes affect developers
SKAdNetwork is what advertisers on the iOS platform rely to study analytics, and the 4.0 version contains some key differences to understand
Canadian Market
52.3% of Canadian gamers play games on mobile devices - more than any other platform
Android sees the bulk of installs across the top five games
Job News
Apple hires two of Playdeo’s three co-founders as the company continues its push into mixed reality
The hiring adds credence to rumours that the company is developing a VR headset to be released in January
Mobile Marketing
Android accounts for over 70 percent of ad creatives in Q2 2022
AdQuantum and SocialPeta data suggests that publishers are shifting focus to Android devices following the introduction of Apple's new IDFA
Guideline Update
Apple updates App Store guidelines to allow NFT sales (with a sizeable slice going to them)
You can officially trade NFTs albeit with a 30% fee. Plus new rules for purchases made using ads
Tech Talk
Apple's iPhone 14: Is it good for gaming?
Apple often set the benchmark for mobile devices but how does the latest iPhone 14 stack up
News
Apple enables NFT sales, with a 30% tariff catch
The iOS app-store is planning to enable NFT purchases, however the terms have already begun putting off crypto-enthusiasts.
Apple
Apple hires new Head of Ad Platform Partnerships
Is Apple making moves to manage its own advertising?
App Store Price Hike
Apple is raising App Store prices next month
The price increase will impact those in Asia and Europe
User Acquisition Survey
Digital Turbine releases App Install Marketing Survey results
Video ads prove to be the dominant user acquisition channel
Mobile Advertising
Apple Search Ads sees a 5% year-on-year increase in share-of-wallet
The recent adoption of Apple’s ATT policies badly affected Apple and Facebook, while Google remained unaffected
Guest Post
Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers
95% of iOS developers generate just 2% of revenue.
A Strong Quarter For Mid-core Titles
The highest-grossing mobile games of the quarter revealed
A new study examines the mid-core, casino, and casual markets
The Cost Of Privacy
Apple’s privacy overhaul “leading to massive adverse effects to SMBs”, says Alex Gurevich
“As much to blame for a recession as inflation”
Apple Exodus
15 games set to leave Apple Arcade service
Over the Alps and Spidersaurs among those leaving the service
Bytedance And Meta Reign Supreme
Apps are earning more revenue than games for the first time ever
Spending in non-game apps has grown more than twice the rate as games
Eu Vs Tech Giants
EU approves Digital Market Act with implications for Apple and Google
The new legislation comes into force in Autumn
Spotlight From The Store
Smaller European developers are given the spotlight in new App Store series
Developers selected on the basis of growth potential and more
Court Case Conflict
US Supreme Court refuses to hear Apple’s appeal on Qualcomm patents
Qualcomm requests that justices reject the appeal
Arpple
Apple’s VR headset to be released in January, says insider
Apple insider Ming-Chi Kuo claims a release date in less than eight months for "the most complicated product Apple has ever designed"
More Transparency
Apple ATT policies under investigation by Germany’s cartel office
Cartel office proceedings follows investigation against Google in January 2022
Browser Bash
Google and Apple’s mobile browser dominance investigated by UK regulator
UK competition regulator announces plans to take action against the tech giants' hold over browsers and cloud gaming
A Wealth Of Winners
Apple Design Awards 2022 crown six mobile game winners from inclusivity to innovation
Marvel Future Revolution, Star Wars: Castaways, Overboard!, Gibbon: Beyond the Trees, Wylde Flowers, and A Musical Story awarded at the annual celebration of design
Wwdc
Apple unveils iOS 16, but no substantive games updates
WWDC keynote is low on games announcements, but new Metal 3 API coming to iPadOS 16 and family sharing of Apple Arcade subscriptions
Apple Core Out
Apple Arcade’s senior team keeps shrinking
Apple Arcade execs Mark Bozon and Kathy Astromoff leave to pursue very divergent paths
Latest Lawsuit
Apple loses bid to dismiss app store lawsuit
Alternative app store Cydia originally accused Apple of continuing an unlawful monopoly in January 2020
Cloud Nine
Fortnite returns to iOS and Android through Microsoft Game Pass
Epic Games’ Tim Sweeney continues his broadside against Apple as the battle royale returns to mobile, playable through browser
Apple Altercation
EU Digital Markets Act could force Apple to open its payment system to competitors
This second EU charge against the company could cost Apple up to $36.6 billion
Apple Admonishes Apps
As many as 7,000 apps could soon be purged from the App Store
Sensor Tower finds between 3,000-7,000 apps at risk, with mobile games expected to see biggest impact
Moving To Modernise
The latest App Store notice is causing concern for indie devs
Updates required to keep titles on App Store, says Apple
In The Blue Corner
Roblox voices support for Apple in Epic Games legal dispute
Metaverse platform states that the App Store provides "greater legitimacy" for users
To Me To You
Apple requests courts reject Epic Games' appeal
Ongoing dispute sees iPhone firm argue that Epic has not shown any legal error
Standards Stated
South Korea approves new app marketplace rules
Apple and Google required to allow third-party payments