Job News
Apple hires two of Playdeo’s three co-founders as the company continues its push into mixed reality
The hiring adds credence to rumours that the company is developing a VR headset to be released in January
Company Profile
Apple
Website
www.apple.com
About
Best known for its hardware products, including the Macintosh line of personal computers, the iPod line of portable media players, and the iPhone. Apple's software products include Mac OS X, iTunes, iLife suite, and Final Cut Studio.
Related People
Tim Cook
CEO
John Ternus
VP of hardware engineering
Ann Thai
Director of Product
Amar Subramanya
VP of AI
Philip Schiller
Senior VP of Worldwide Marketing
Isabel Ge Mahe
VP and MD of Greater China
Armando Soto
Creative Producer
+4 more
Articles featuring Apple
Mobile Marketing
Android accounts for over 70 percent of ad creatives in Q2 2022
AdQuantum and SocialPeta data suggests that publishers are shifting focus to Android devices following the introduction of Apple's new IDFA
Guideline Update
Apple updates App Store guidelines to allow NFT sales (with a sizeable slice going to them)
You can officially trade NFTs albeit with a 30% fee. Plus new rules for purchases made using ads
Tech Talk
Apple's iPhone 14: Is it good for gaming?
Apple often set the benchmark for mobile devices but how does the latest iPhone 14 stack up
News
Apple enables NFT sales, with a 30% tariff catch
The iOS app-store is planning to enable NFT purchases, however the terms have already begun putting off crypto-enthusiasts.
Apple
Apple hires new Head of Ad Platform Partnerships
Is Apple making moves to manage its own advertising?
App Store Price Hike
Apple is raising App Store prices next month
The price increase will impact those in Asia and Europe
User Acquisition Survey
Digital Turbine releases App Install Marketing Survey results
Video ads prove to be the dominant user acquisition channel
Mobile Advertising
Apple Search Ads sees a 5% year-on-year increase in share-of-wallet
The recent adoption of Apple’s ATT policies badly affected Apple and Facebook, while Google remained unaffected
Guest Post
Linda Ouyang: Overcoming the challenges facing today’s small, independent mobile game developers
95% of iOS developers generate just 2% of revenue.
A Strong Quarter For Mid-core Titles
The highest-grossing mobile games of the quarter revealed
A new study examines the mid-core, casino, and casual markets
The Cost Of Privacy
Apple’s privacy overhaul “leading to massive adverse effects to SMBs”, says Alex Gurevich
“As much to blame for a recession as inflation”
Apple Exodus
15 games set to leave Apple Arcade service
Over the Alps and Spidersaurs among those leaving the service
Bytedance And Meta Reign Supreme
Apps are earning more revenue than games for the first time ever
Spending in non-game apps has grown more than twice the rate as games
Eu Vs Tech Giants
EU approves Digital Market Act with implications for Apple and Google
The new legislation comes into force in Autumn
Spotlight From The Store
Smaller European developers are given the spotlight in new App Store series
Developers selected on the basis of growth potential and more
Court Case Conflict
US Supreme Court refuses to hear Apple’s appeal on Qualcomm patents
Qualcomm requests that justices reject the appeal
Arpple
Apple’s VR headset to be released in January, says insider
Apple insider Ming-Chi Kuo claims a release date in less than eight months for "the most complicated product Apple has ever designed"
More Transparency
Apple ATT policies under investigation by Germany’s cartel office
Cartel office proceedings follows investigation against Google in January 2022
Browser Bash
Google and Apple’s mobile browser dominance investigated by UK regulator
UK competition regulator announces plans to take action against the tech giants' hold over browsers and cloud gaming
A Wealth Of Winners
Apple Design Awards 2022 crown six mobile game winners from inclusivity to innovation
Marvel Future Revolution, Star Wars: Castaways, Overboard!, Gibbon: Beyond the Trees, Wylde Flowers, and A Musical Story awarded at the annual celebration of design
Wwdc
Apple unveils iOS 16, but no substantive games updates
WWDC keynote is low on games announcements, but new Metal 3 API coming to iPadOS 16 and family sharing of Apple Arcade subscriptions
Apple Core Out
Apple Arcade’s senior team keeps shrinking
Apple Arcade execs Mark Bozon and Kathy Astromoff leave to pursue very divergent paths
Latest Lawsuit
Apple loses bid to dismiss app store lawsuit
Alternative app store Cydia originally accused Apple of continuing an unlawful monopoly in January 2020
Cloud Nine
Fortnite returns to iOS and Android through Microsoft Game Pass
Epic Games’ Tim Sweeney continues his broadside against Apple as the battle royale returns to mobile, playable through browser
Apple Altercation
EU Digital Markets Act could force Apple to open its payment system to competitors
This second EU charge against the company could cost Apple up to $36.6 billion
Apple Admonishes Apps
As many as 7,000 apps could soon be purged from the App Store
Sensor Tower finds between 3,000-7,000 apps at risk, with mobile games expected to see biggest impact
Moving To Modernise
The latest App Store notice is causing concern for indie devs
Updates required to keep titles on App Store, says Apple
In The Blue Corner
Roblox voices support for Apple in Epic Games legal dispute
Metaverse platform states that the App Store provides "greater legitimacy" for users
To Me To You
Apple requests courts reject Epic Games' appeal
Ongoing dispute sees iPhone firm argue that Epic has not shown any legal error
Standards Stated
South Korea approves new app marketplace rules
Apple and Google required to allow third-party payments
Fifth Time's A Charm
Dutch antirust regulator serves Apple fifth $5.7 million fine
ACM claims Apple's suggestions are "unnecessary and unreasonable"
Angered Attorneys
Attorneys seeking $27 million for securing $100 million settlement against Apple
Fallout of the Apple antitrust class action suit
Audience Accessibility
Unlisted apps now allowed on the App Store
Intended for apps ready for distribution
Appealing Against Apple
Epic backed by attorneys-general from 34 US states against Apple
Support from Utah, Texas, and more
Curtailed Copycats
Update: Apple shuts down Wordle clones on App Store
App Store guidelines tell developers to "come up with your own ideas"
At It Again
Krafton sues Garena, Apple, and Google over Free Fire copyright infringement
Demands the app be removed and damages paid
Apple Alterations
Apple to make third-party payments available in South Korea
In accordance with change in law
Best Year Yet
App Store developers earned $260 billion since launch
Up $60 billion from start of 2021
Trillion Triumph
Apple becomes first company to reach $3 trillion market value
Share price reached a high of $182.88
Gaze Into The Crystal Ball
PocketGamer.biz’s predictions for 2022 mobile gaming
NFTs, the metaverse, and hybrid monetisation
2021 In Review
The mobile gaming trends of 2021
PocketGamer.biz’s take on the year’s biggest events
Antitrust Antics
Apple requests dismissal of antitrust case in India
Firm claims it constitutes an "insignificant" portion of market
Marketplace Dominance
Apple and Google hold a "vice-like grip" on UK consumers, says competition regulator
Suggests actions to decrease the mobile marketplace duopoly
No Agreement Reached
Microsoft negotiated to bring Xbox triple-A games to Apple App Store
2020 emails reveal streaming tech and IAP discussions
Apple Awarded Appeal
Apple wins postponement to App Store changes from Epic ruling
Current policies in operation until Epic antitrust legal battle closes
Apple Awards
League of Legends: Wild Rift voted Apple’s iPhone Game of the Year
Marvel Future Revolution wins iPad Game of the Year
Open All Hours
App Store developer submissions to remain open during Christmas
Previously Apple would close down for the holidays
Tangled Web
Apple files appeal against in-app links to alternative payments ruling
The federal judge has ruled in favour of Apple for nine of ten counts
Anti-competition Agony
App Store payments are anti-competitive rules Dutch antitrust authority
Demanded changes to in-app payment system following investigation