AppOnBoard launches Quvy to speed up user acquisition

Game development platform AppOnBoard has launched its new AI-powered user acquisition tool named Quvy. 

The service is designed to test UA campaigns by using simulated audiences to predict ad performance in the real world.

Instead of testing ads on real users, Quvy uses virtual models to evaluate performance in a controlled, simulated environment. 

AppOnBoard said it took over six months to develop Quvy with a small team, using platforms like QVC and Facebook to test ad effectiveness quickly and cost-efficiently.

Games marketing  

“The AI, developed over six months, predicts ad performance accurately, saving time and money,” said AppOnBoard CEO Jonathan Zweig in an interview with GamesBeat.

“The discussion also touches on the broader implications of synthetic data in AI, the challenges of esports sustainability, and the impact of major game releases like Grand Theft Auto VI.”

He added: “Discoverability shouldn’t be limited to those with the biggest budgets. We’re proud to offer Quvy at affordable pricing so anyone can market their games and apps as effectively as the largest studios and companies in the world.

“By lowering the barrier to creative testing, we’re helping developers compete based on quality and innovation, not just ad spend.”