Industry Outlook
Up to 80% of mobile devs say engagement strategies are losing effectiveness
51% struggle to balance monetisation friction with a fun player experience
Company Profile
ZBD
Website
zbd.gg/
About
ZEBEDEE is a payment platform for virtual worlds. They build software developer kits to enable true in-game commerce using globally interoperable digital value protocols. Virtual worlds need the native currency of the internet.
With one foot in the gaming industry and another in Fintech - they bridge the divide to the next payment frontier. Their platform will be the next generation Stripe, Visa, PayPal... Come and join them!
Related People
Marca Wosoba
COO
Christian Moss
Co-founder and head of Gaming R&D
Igor Melniks
SVP Business Development
Hajar Noreddine
VP of Business Development
Ben Cousens
CSO
Nur Ugurlu
business development rep
+3 more
Articles featuring ZBD
Speaker Spotlight
ZBD's Igor Melniks on the emerging two-way value exchange system in mobile gaming
Melniks discusses the rewarded play space ahead of his talk at Pocket Gamer Connects Barcelona, which takes place on June 15th and 16th
Incentivising Play
Why TapNation is banking on rewarded play
We speak with TapNation's Philippe Lenormand and ZBD's Igor Melniks about how rewarded play works and best practices
Investment News
ZBD lands $40m Series C financing to accelerate growth in games and app payments
The funding will support the company's expansion as a licensed, vertically integrated payments provider built for games
Jobs Roundup
October 2025’s Movers and Shakers: Unity's latest leadership shift, new Kokku execs, InnoGames names CEO, and more
Our regular roundup of the mobile games industry's movers and shakers
Job News
ZBD appoints Nicole Diaz as senior vice president of product
She will lead strategy for ZBD’s global payments and multi-currency solutions
Changing Times
Navigating payment freedom: Gaining a lead in the new app store landscape
Ben Cousens shares on monetisation strategies in the new app store economy
New Partnerships
ZBD brings real-money embedded rewards to mobile games
TapNation’s Idle Bank is among the first to integrate ZBD’s SDK
Bitcoin Comeback
SaruTobi is first game on iOS with ZBD-powered Bitcoin microtransactions
The game is the first on the App Store to use ZBD's Lightning Network for Bitcoin integration
Demographic Insights
The reward(ed) generation: What Gen Z’s financial trends mean for your mobile games studio
ZBD’s Ben Cousens shares insight on how to capture the Gen Z audience
Out Of Time
Unity charts a new path forward without the "catastrophic" Runtime Fee
Unity has killed off the Runtime Fee, but is it too late?
Mobile Mavens
Mobile Mavens: Are games able to capitalise on cultural sporting moments?
Our Mavens share their thoughts on how sporting events can benefit the wider games industry
Podcast | Episode 12
Xbox's mobile games store and Unity vs. AppLovin | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and and what's inside this week's episode 12…
Legislation Explained
The DMA Breakdown: What does the Digital Markets Act mean for your business?
The EU's Digital Markets Act has changed the stakes. But what does the new legislation really mean for your apps and how best can you take advantage of it?
Free Webinar
Free webinar today: The DMA Breakdown explains what the latest EU regs could mean for you
1pm to 2pm UK time, a panel of experts will talk you through what’s new and what possible thanks to the EU’s DMA
Mobile Mavens
Mobile Mavens: What do developers think of the Epic Games Store coming to mobile?
Our Mobile Mavens share their thoughts on the Epic Games Store coming to mobile, covering just how impactful it may or may not be in the future
Revenue Share
How revenue sharing can support free-to-play
Zebedee’s CSO Ben Cousens discusses how times are changing and how strategies towards monetisation and UA need to change
International Women's Day 2024
Celebrating International Women's Day: More stories and advice
We asked women from all around the games industry for their career stories, advice for new starters and hopes for the future. Here's what they told us
Bringing Bitcoin
AdInMo’s ZBD partnership will pay players Bitcoin in exchange for ad views
The partnership marks a first for their Rewarded InGamePlay and is available to community members now
Iphone 15
Apple's iPhone 15 is out today: What's new and what's the verdict?
The iPhone 15's power could be a game changer with the ability to bring high end games to mobile for the first time
Collecting Coins
Zebedee adds six new Bitcoin games to its lineup to keep players earning
The play-to-earn platform gains some new options
Party Central
The Gamescom 2023 Party Guide
Because when the show's doors close, you'll need to know where the party's at…
Rewarded Play
Zebedee and adjoe partner to bring bitcoin rewards to games
The partnership will let players earn blockchain as they spend time in-game
Major Milestone
Bitcoin Miner surpasses 1 million players and becomes the biggest play-and-earn game
A week of celebratory events set to take place
Let’s Get Social
Your essential party guide for GDC 2023
Attending GDC 2023? We have gathered all the top gatherings taking place – don’t miss joining us for our unmissable Metaverse Mixer on March 22nd!
Pgc Seattle
ZEBEDEE: We need to prevent the “hyperfinancialisation” of play-to-earn
ZEBEDEE's Ben Cousens talks supporting crypto-compatible games on app stores, and ensuring speculation and investment does not cross into “hyperfinancialisation”
Speaker Spotlight
Speaker Spotlight: ZEBEDEE's Ben Cousens on the impact of game payments as a native experience
Meet the mobile games and Web3 experts at Pocket Gamer Connects Seattle, May 9-10
Gdc
GDC: Metaverse Mixer, will blockchain change the games industry forever?
The Metaverse Mixer, presented by BeyondGames.biz and PocketGamer.biz, saw WAX, Zebedee, and Jam City discuss blockchain’s potential to change the games industry forever
Building On Blockchain
Learn the best practices of blockchain gaming at Pocket Gamer Connects London
Get insights into how crypto works with games at next month’s conference
Meet The Experts
Speaker Spotlight: ZEBEDEE's Ben Cousens on game payments as a native experience
Meet the mobile gaming financial experts at Pocket Gamer Connects London, February 14-15
Bringing In Bitcoin
Viker partners with Zebedee to bring Bitcoin rewards to mobile games
Plans to support integration in 5 games by the end of 2021