Nexon acquires Choices mobile games developer Pixelberry Studios

Choices to be localised for new countries

Date Type Companies involved Size
November 10th, 2017 acquisition Nexon
Pixelberry Studios
Not disclosed
Nexon acquires Choices mobile games developer Pixelberry Studios

Online games publisher Nexon has acquired US narrative mobile games developer Pixelberry Studios.

The California-based studio has worked on games such as High School Story and Choices. The latter title has been a regular top 30 grossing game on the US App Store since its release in August 2016.

Following the deal the two companies aim to to expand and localise the interactive fiction app Choices into new territories.

The terms of the acquisition were not disclosed.

Good choice?

“The games industry and mobile app stores are flooded with the same types of games,” said Nexon CEO Owen Mahoney.

“Pixelberry Studios has created a compelling interactive storytelling apps that serve the massive, yet hard-to-reach and underserved, audience of women.

“We are looking forward to building the future of mobile fiction together with Oliver Miao and Pixelberry’s diverse and talented team to create engaging experiences that can be enjoyed by for years, even decades.”

Pixelberry CEO Oliver Miao added: “Pixelberry is at the intersection of storytelling and games, bringing interactive fiction to a whole new audience that would never have considered themselves gamers before.

“Nexon is the perfect choice for our unified vision for creating and leading a new category of mobile fiction for readers around the world.”

Pixelberry Studios was recently ranked 38th in’s Top 50 Developer 2017 list.

Head of Content

Craig Chapple is a freelance analyst, consultant and writer with specialist knowledge of the games industry. He has previously served as Senior Editor at, as well as holding roles at Sensor Tower, Nintendo and Develop.