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Vungle launches global self-serve platform for advertisers

Vungle launches global self-serve platform for advertisers

Performance marketing platform Vungle has launched its new self-serve platform alongside several new features that enable the automated creation of ads for advertisers globally.

The platform gives advertisers access to Vungle’s audience and allows them to upload video content that is then automatically converted into a variety of advertising creatives targeting any device running on iOS, Android or Windows.

Seven new creative templates give advertisers the ability to optimise for the units that best meet their metrics and simplifies the management and measurement of campaigns from a single dashboard.

The platform also features support for multiple languages in addition to English, including Simplified Chinese, Korean and Japanese.

Levelling The Playing Field

“Based on the success of our beta, we have a strong pipeline of advertisers eager to adopt the Self-Serve Platform; we expect that the global availability of the platform will significantly increase the volume of customers on the Vungle platform,” said vice president of product, Martin Price.

“The Self-Serve Platform puts the power of the Vungle performance marketing solution in the hands of advertisers of all sizes, essentially levelling the playing field for small and medium-size brands around the world.”

 

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Staff Writer

Iain is a freelance writer based in Scotland with a penchant for indies and all things Nintendo. Alongside PocketGamer.Biz, he has also appeared in Kotaku, Rock Paper Shotgun, PCGamesN and VG24/7.

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