News

Moonton’s popular MOBA Mobile Legends plunders $200m in global revenues

Moonton’s popular MOBA Mobile Legends plunders $200m in global revenues

Moonton's hit MOBA Mobile Legends has racked up $200 million in global revenues since launching in November 2016.

According to market intelligence firm Sensor Tower, $25 million of that has come from the US.

Mobile Legends overtook Vainglory in January to become the leading MOBA game in the US concerning monthly revenue while managing to nearly double its own player spending.

For June, Mobile Legends’ revenue across the US App Store and Google Play totalled roughly $2 million. This is almost three times the combined $720,000 Sensor Tower estimates was spent by the country’s Arena of Valor and Vainglory players combined.

Big in the states

Despite its success in the US, the country only makes up the third most revenue globally for Mobile Legends at 12 per cent.

Malaysia is the MOBA’s most popular country with Indonesia not far behind with 21 per cent and 19 per cent, respectively.

The title has found most of its success on Android, with 71 per cent of revenues coming from Google Play, as opposed to the 29 per cent that comes from the iOS App Store.

As of March, Mobile Legends topped the grossing charts in Malaysia and is second behind PUBG Mobile in downloads. If you would like to read our snapshot of mobile games in Malaysia, courtesy of Niko Partners, you can do so here.

 


Staff Writer

Comments

No comments
View options
  • Order by latest to oldest
  • Order by oldest to latest
  • Show all replies
Important information

This site uses cookies to store information on your computer. By continuing to use our site, you consent to Steel Media's privacy policy.

Steel Media websites use two types of cookie: (1) those that enable the site to function and perform as required; and (2) analytical cookies which anonymously track visitors only while using the site. If you are not happy with this use of these cookies please review our Privacy Policy to learn how they can be disabled. By disabling cookies some features of the site will not work.