More than half of the world’s mobile gamers are based in Asia

Newzoo's head of analytics Jelle Kooistra delves into how markets around the world still have room to grow

More than half of the world’s mobile gamers are based in Asia

Out of 2.4 billion mobile gamers in the world 1.3 billion of them are based in Asia, according to market intelligence firm Newzoo.

Speaking at the Mobile Growth Summit in London today, the company’s head of analytics Jelle Kooistra broke down the number of mobile gamers compared to the proportion of people who are connected online in various global markets.

Market opportunities

In China for example, Newzoo claims there are 622 million mobile gamers, with a further 279 million people part of the online population that are still an untapped market.

Overall, 57 per cent of the global online population are said to play mobile games.

The chart below offers a look at big and emerging markets to show where there may be growing opportunities for mobile games developers.

Senior Editor

Craig Chapple is Senior Editor of and He was previously Deputy Editor at Develop and Online Editor at Nintendo of Europe.


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Berlin Siege Executive Process Designer
Stating the obvious- ROFL