Building a culture of continuous learning, empowerment and support: Inside Tactile Games' Copenhagen studio

Tactile Games, a mobile game development studio headquartered in Copenhagen, Denmark, stands out for its commitment to fostering a unique company culture. Sarah Green-Lieber, the Head of Talent and Culture at Tactile prioritises employee wellbeing and empowers its international workforce to create innovative games.

Green-Lieber, who transitioned from a career outside the games industry, highlights the stark contrast between Tactile's approach and her previous experience. At Tactile, overtime isn't expected, and work-life balance is actively encouraged. This focus on employee well-being extends beyond just working hours. Tactile boasts a flat organisational structure, eliminating rigid hierarchies and titles. Here, individuals are valued for their contributions, not their seniority. Teams operate autonomously, with members taking ownership of their projects and wielding creative control.

This emphasis on empowerment is further reflected in Tactile's development approach. Studios operate largely independently, with teams composed of diverse members from nearly 50 different nationalities. Recruitment prioritises cultural fit, ensuring individuals align with the company's core values. However, Tactile avoids imposing a uniform "Danish" culture on its international studios. Instead, they embrace local customs and practices, respecting the nuances of each location.

A Supportive Onboarding Experience

For those relocating to Copenhagen, Tactile offers a comprehensive support package. From visa applications to finding an apartment, the company guides new hires through the whole process. Notably, Tactile provides Danish language classes, promoting integration and cultural understanding. This dedication to a smooth onboarding experience extends beyond financial support, a common perk in today's competitive recruitment landscape.

A Company Built on Shared Values

Tactile's core values of "data-driven decision making" and "results must be validated" underpin every aspect of the company's operations. Data informs game development and strategy, ensuring resources are allocated effectively. The studio’s focus on ensuring ‘everyone counts’ gives it a huge advantage as an international studio, with a very diverse staff, embracing differences and using them as an advantage. 

Green-Lieber emphasises the importance of "hiring for attitude." Cultural fit is paramount, ensuring individuals align with the company's vision and values. Regular company meetings provide a platform for all studios to stay connected and share updates, fostering a sense of shared purpose despite the geographical distances.

A Model for the Future?

Tactile Games presents a compelling model for fostering a positive and productive work environment. By prioritising employee well-being, empowering teams, and embracing diversity, Tactile has created a culture that attracts and retains top talent. With its focus on player experience and data-driven decision-making, the company is well-positioned for continued success in the ever-evolving mobile games industry