Company Spotlight: BIGO Ads

Company Name:

BIGO Ads

Date Founded:

2019

Business Type:

Mobile Adtech

Location:

Singapore

Managing Director: 

Francis Tu

Key Staff:

• Eden Liu, Head of Global Business at BIGO Ads
• Phoebe Lee, Head of Marketing at BIGO Ads

Contact Details:

Contact BIGO Ads

Social Media Links:

• LinkedIn

• Facebook

• Twitter

• Instagram

Main Areas Of Business:

As a deep learning-based advertising platform, BIGO Ads provides branding solutions, performance solutions, and monetisation solutions for developers to scale performance-targeted high-value users and boost their in-app advertising revenue.

Elevator pitch:

BIGO Ads is a deep learning-based advertising platform. With cutting-edge AI algorithms, advanced o-CPC and ROAS models, and bidding technology, BIGO Ads successfully helped over 50,000 clients scale their user base and maximise their advertising revenue.

Projects and/or Partners:

50,000 Apps 

50+ DSPs, including Criteo, Liftoff, Loopme, Magnite, OpenX, Outbrain, Pangle, Pubmatic, Pubnative, RTB House, The Trade Desk, VK Ads, Yandex, etc.

Mediation platforms, including Admost, AppLovin MAX, DT Fairbid, Easy Monetisation, LevelPlay Unity, Pangle, etc.

Analytics platforms, including Adjust, Airbridge, Appmetrica, AppsFlyer, Branch, Clickflare, Kochava, Mytracker, Singular, SolarEngine, Tenjin, Voluum, Google Play SDK Index, iab. tech lab, Pixalate, Protected by Mediaocean, etc.

Highlight/s To Date:

• July 2019 - BIGO Ads launched, powered by BIGO TECHNOLOGY PTE LTD
• March 2022 - BIGO Ads ranked 1st on the Global Growth Index by AppsFlyer
• September 2023 - BIGO Ads SDK certified by Google Play SDK Index
• February 2024 - BIGO Ads certified by AppsFlyer as Official Advanced Media Partner
• November 2024 - BIGO Ads SDK approved by AppLovin MAX and Unity LevelPlay as in-app bidding partner

Greatest achievement So Far:

Thanks to BIGO Ads' strong product capabilities and precise market strategy, it quickly earned the trust of clients and new markets, achieving its clients' ad spending scale in just three years—something that took other well-known industry players over five years.