Back On Track
The games market in China is back on track after a quietly impressive 2020
Nativex's Alexander Janssens comments on the resurgence of China's mobile industry
Company Profile
Nativex
Website nativex.com
About
Nativex is dedicated to driving ROI and growth for all sectors of business in a digital and mobile-first world. Nativex enables marketers to create strong, sustainable growth through universal access to digital channels across China and the rest of the world.
In addition to this, Nativex offers all the integrated tools needed for marketers to thrive and create a meaningful impact on their audiences. Part of Mobvista, Nativex has a global presence with 16 offices worldwide. Learn more at www.nativex.com.
Related People
Leticia Ye
General Manager, Europe
Ilya Gitlin
Head of Sales, Europe
Justin Mauldin
Director of Marketing
Ryan Weber
Co-Founder & Chief Product Officer
Rob Weber
CEO
Tiffany Ou
General Manager - Americas
+3 more
Articles featuring Nativex
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Sustainable Growth
Post-COVID, a global approach is helping China’s mobile publishers achieve sustainable growth
NativeX's Jonathan Chan weighs in on how publishers can thrive through the pandemic
Post-idfa Winners
Who will be the winners and losers in the post-IDFA app industry?
Nativex head of sales EMEA Ilya Gitlin explores the potential outcomes of the death of the IDFA
China Success
Will China be able to make a long-term success of its short-term gaming boom?
Nativex head of sales for Europe Ilya Gitlin digs into the data
China Regulations
Will China’s new regulations push game publishers towards other emerging markets?
Nativex general manager Tiffany Ou looks at what's to come
Learning From China
What western publishers can learn from China's Coronavirus response
Nativex's general manager of EMEA Leticia Ye takes a closer look
China Isbn
What does China’s tightened ISBN policy mean for developers entering the market?
Nativex Europe's general manager Leticia Ye digs in
Big In China
How Mobvista's UA campaign for Marvel: Contest of Champions led to better conversions and engagement in China
NativeX's Joyce Ye deals out the advice
Clients First
NativeX hiring an SF-based Advertising Sales Manager
New blood
The Client's Always Right
NativeX is hiring a Developer Relations Manager
Courting clients and analysing performance
Search Tricks
How to improve your App Store and Google Play search ranking
NativeX's Ryan Weber on secret formulas
Going West
Chinese mobile ad network Mobvista buys NativeX for $25 million
Rolled up
Money And Mouth Aligned
NativeX on why it's offering new clients 20% higher CPM than their current best provider
CEO Robert Weber on a ballsy move
Only Apple
Apple is now rejecting iOS games which contain adverts that mention other platforms
Another banhammer falls
Spend $50,000 on UA with NativeX and they'll spend another $50,000 for you
It's the season to give
Jobs
Monetisation specialist NativeX seeks new director of product management
Could it be you?
Data
Eight days on, iOS 8 adoption rate is around 30%
Apple's estimate seems rather high
Sponsored Feature
Advertising technology deathmatch: Network vs Mediation vs. Exchange
It's a fight for top dollar says Rob Weber
NativeX launches customisable native mobile ad exchange for F2P games
Extracting maximum value
Clone Wars - GMGC recommends diplomacy first when dealing with Chinese copies
Think local
Sega partners with NativeX to boost its mobile advertising revenue
Sonic Dash leads the charge
Pocket Gamer flies the (pirate) flag on a night of networking at G-Star
With help from NativeX and CocoaChina
Sponsored feature: Why Google was right to kill spammy ads and push notifications
NativeX's Rob Weber praises Android's switch to quality
Sponsored feature: You're gonna need a smaller bloat, says NativeX's Rob Weber
How SDKs have changed from a solution to a problem
Mobile gaming sessions rise to 3 minutes 37 seconds
That's more than doubled say NativeX
We can do better than banner ads says W3i as rebrands and relaunches as NativeX
New platform to acquire and monetise users
Casual Connect Europe: 5 ways to fail at freemium, by W3i
Mind tricks, pay walls and more
MGF 2013: 'Advertisers are getting smarter' says W3i's Pete Novotny
#MGF2013 The changing face of user acquisition
How to become a freemium force on Windows 8, by W3i
Port and tweak
2012 in review: Robert Weber, W3i
Look for the rise of core games and gambling
Hey big spender: 47% of mobile game IAP revenue comes from $10-$20 transactions
W3i downplays value of micro micro-transactions
As Temple Run jumps aboard, W3i claims Android users now spending almost as much as iOS
W3i claims Android devs stand to cash in
W3i delivered more than 80,000 app installations in a day to one developer
Revenue rises by 330 percent
Pocket Gems signs up W3i as exclusive monetisation partner on Android
Tap Dragon Park first up
W3i extends freemium framework Games Platform beta to Android
Free until 31 May
Monetisation platform W3i adds offer exchange for iOS and Android
Real time offers to increase yields
W3i backs OpenUDID to stem 'enormous industry impact' of UDID depreciation
Firm looking for a standard
Apple acquisition of Chomp will help evolve 'archaic' App Store, reckons W3i
App search set for a reshuffle
2011 in review: Rob Weber, SVP, W3i
How Amazon is shaking up the industry
W3i's Ryan Weber on spending its AppX 'real cash' $10 million user acquisition warchest across 50 games
Size reflects company's and market's profitability
W3i announces $10 million AppX game developer fund for user acquisition on iOS and Android
Gain more, better monetised users faster
W3i on how it successfully used MAC addresses instead of UDIDs to identify iOS devices
Deprecated, no matter...
Gamers sourced by incentivised downloads can be six times more valuable than organic traffic says W3i
Lemons are not the only fruit
W3i looks to grease freemium's wheels with launch of Games Platform framework
Beta to handle servers, security and storefronts
W3is Melissa Johnson on how its Mobile App Ad Network offers incentivisation without the controversy
Answering the developer's call
W3i launches new app discovery service Mobile App Ad Network
Merges display ads with app offers
W3i's Hayden Creque on why developers need to be open about how they are using personal data
If we don't self regulate, Apple will do it for us
Bight, Riptide and SkyVu sign up for Recharge's social publishing fund
Studio is now a dozen games strong
Recharge Studios calls on Apple for IAP overhaul on iOS
Customer complaints giving free apps a bad name
Recharge Studios' Matt Tubergen explains why distribution is as important as your game
Social games need an audience