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Dots developer hires ex-King head of game franchises as new president

Nir Efrat to lead business operations and expansion plans
Dots developer hires ex-King head of game franchises as new president
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New York-based developer Dots has brought in former King head of games franchises and studio Nir Efrat as its new president.

In the new role he’ll lead the company’s business operations and expansion plans.

He’ll work with company co-founder and new CEO Patrick Moberg who will spearhead the company’s creative direction and brand vision.

During his time at King Efrat worked on IP including Farm Heroes, Bubble Witch, Pet Rescue and Paradise Bay. Prior to King he worked at casino firm, Nokia and the Israeli Air Force.

The next level

“Something truly novel tends to manifest when you combine multiple, disparate ideas. Nir's rich history in games provides us a wealth of knowledge to unearth what new possibilities lie ahead," said Dots CEO Patrick Moberg.

“I'm excited to see what kind of success we can discover with this unique mix of perspectives at our studio.”

Efrat added: "I was drawn to Dots' unique creative culture and diverse talent, which has differentiated them substantially in the gaming marketplace.

"Now that I'm here, I am ready to jump in head first, be a part of the magic and help them take the company to the next level."

Dots has racked up more than 100 million downloads for its games to date. Its porfolio includes mobile titles such as Dots, Two Dots and Dots & Co.