About this Event
The MasterClasses are a new series of deep-dive workshop sessions, covering practical game design topics. They include online webinar lessons and workshop sessions conducted by video. is well known for its conferences and round-tables, but the short nature of these sessions means they only scratch the surface of important subjects. For real in-depth learning, we have worked with industry experts to create the MasterClasses. They are professional half-day activities featuring tutorials and breakout groups, all accessed from your home office.

There are four sessions running in August 2020 (see below), and this session is: Game Economy Design And Optimization with Nick Murray


Game economy is a crucial but often overlooked part of game design which has a far-reaching impact on retention and monetization KPIs. By building a robust economy, games can engage users, giving them a more enjoyable experience. Economies define difficulty, player progress and enjoyment!

About the host
Nick Murray, an 11-year veteran of the f2p industry (former Rovio, Ubisoft, Aeria Games, GREE) will share methods and clear plans on how to think about economy creation, post-launch economy optimization and overcoming the challenges in creating value for virtual items.

The workshop will focus on three subject areas:

Part 1 - Creating a virtual economy from scratch

How to think about designing your economy. Which tools do you use? What are the key opportunities and challenges? How can we apply these lessons in practice?

Part 2: Understanding a live economy and optimizing against data

How do we use the right data to tackle an unbalanced economy? How can I minimize player churn within the first days? How can I tune my game to different player types? There will be some very basic data analysis (in Google Sheets only).

Part 3: Optimizing value in a virtual economy

Lastly, we will look at how to make sure that item value is the best it can be, how to drive further value through live operations strategy and reach the maximum monetization potential of content.

Attendees will learn

• Why game economy design is so critical and plays a key role in defining the success of a game and its KPIs

• The steps to design a strong economy, avoiding pitfalls and following best practices to drive significant retention and monetization improvement

• How to balance a game post-launch, which data is required to do so and how to not upset your community while doing it

• How to boost the value of monetizable game content and ensure that money isn’t left on the table

Format of teaching
This will be a highly interactive session. We’ll use Zoom as our primary platform, supported by Miro for shared whiteboards. We’ll also use Google Sheets for some of the practical work. For each subtopic we will have the following format:

20 mins presentation

20 mins group work

20 mins feedback/review

60 mins x 3 = three hours total

There will be audience participation encouraged throughout the MasterClass.

Target audience
Any level of seniority from the disciplines of Development, Design, Product, Live Ops Business Intelligence, Production etc. This workshop is suitable for game teams within almost any genre - it isn’t suitable for example for hypercasual as the economy isn’t deep enough.

Other sessions & attendee offers
There are three other sessions available in August 2020. Each MasterClass requires a separate ticket, although multiple bookings are encouraged and come with a discount:

Monday, August 17 (10am-1pm)

Understanding Design – Getting The Most Out Of Your Design(Ers)

with Tara Mustapha

Tuesday, August 18 (10am-1pm)

Product Management – Bringing Value To Your Players

with Karla Reyes

Tuesday, August 18 (2pm-5pm)

Bringing Your Game To Live

with Oscar Clark

Individual multi-buy discount: book for three & get fourth free (so, book for all four MasterClasses and get one of them free).

Corporate discount: a group of six or more from one company can get 30% off if booked together.

To take advantage of multi-buy or group discounts, please email to discuss your bespoke package.

Book your ticket today!
Select your ticket above and follow the simple online booking system. Payment is required at the time of booking, so please have your credit or debit card ready.

Group bookings from the same company: to arrange a discount on block bookings, please contact us if you wish to purchase more than 6 tickets, via

Please note the final ticket price is in £UK, and conference tickets can be subject to UK VAT at a rate of 20%. You will be sent a VAT receipt by email along with confirmation of your booking.

For all other questions, please contact

Terms and conditions apply.