Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team look ponder big name buy-outs and new vigour for eSports
Trends & Predictions
Breaking down Newzoo's trend predictions for 2023
The latest report from data analyst Newzoo predicts a pivot to service-based models and the take up of hybrid monetization strategies
Digital Assets
Digital asset trading: The untapped multi-billion market within videogames
Digital assets within games represent a huge business opportunity. But how do we win over gamers who are apprehensive about the blockchain. Here's how
Speaker Spotlight
Speaker Spotlight: Helpshift and Keywords Studios on AI in-game support for happier players
Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event.
Speaker Spotlight
Speaker Spotlight: Pixis' Phil Shpilberg on marketing made possible through artificial intelligence
Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event.
Speaker Spotlight
Speaker Spotlight: Sandsoft's Yahsir Qureshi on game trends and cutting through the hype
Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event.
Speaker Spotlight
Speaker Spotlight: AppLovin's Cyril Caël on 2023's biggest mobile market opportunities
Pocket Gamer Connects London is coming 23-24 January 2023. Time to meet some of the leading industry names that will be on stage at the event.
Opinion
Sequels Vs Updates: Start again? Or stick with what works?
When should developers create sequels for their games, and when is it smarter to stay put?
International
Can the Chinese mobile gaming industry bounce back in 2023?
With the end of zero-covid and other regulatory restrictions, can the Chinese mobile gaming industry come back to prominence?
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team look forward to the year ahead and ponder player-friendly monetisation
2023 Predictions
The Top 10 mobile games industry trends for 2023 and beyond
A data-driven look at 2023 with MobileGroove's Peggy Anne Salz. From subscription models, multiplatform and the metaverse, to the hottest overseas markets
Opinion
Storytelling in free-to-play games: The good and the bad
While games draw acclaim for their storylines, downplaying the importance of narrative can make games more accessible
Stocks
Apple’s market value dropped below $2tn over Christmas. What’s gone wrong?
Apple’s stock price has taken a battering and the previously untouchable giant of smartphones has an uncertain 2023 ahead
Advertising
Frameplay’s Cary Tilds on intrinsic advertising and measuring interaction
Monetization in mobile has often been contingent on advertising, but companies like Frameplay are placing their bets on a new way, intrinsic advertising
2022 Highlights
2022 In Review – December’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. Time for December
Winning At Esports
What do mobile eSports games need to do to win?
eSports are on the rise and with mobile gaming taking the lead they're certain to take over there too. But what does a mobile eSports games need to succeed?
2022 Highlights
2022 In Review – November’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. Let's look back to November
2022 Highlights
2022 In Review – October’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. Here's October…
2022 Highlights
2022 In Review – September’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. Time for… September
2022 Highlights
BIG Stories of 2022 - Unity, ironSource, Applovin' and mobile's biggest merger
AppLovin’s attempt the scupper a planned acquisition turned it into one of 2022's biggest mobile news stories
2022 Highlights
2022 In Review – August’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. This time, it’s August
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team reflect on closures and censorship
2022 Highlights
2022 In Review – July's Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. It's time for July
2022 Highlights
BIG Stories of 2022 - How the massive Microsoft/Activision-Blizzard gaming acquisition came under fire
The acquisition may have been largely due to Activision Blizzard’s mobile offerings, but one franchise in particular prompted Sony to intervene
2022 Highlights
2022 In Review – June’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. Here's June
2022 Highlights
BIG Stories of 2022 - The rise of mobile in new nations
2022 has seen major shifts in the mobile gaming industry, amongst them new markets and nations are rising or coming into vogue. Let’s take a look at the one to watch come 2023.
2022 Highlights
Mobile Mavens: The 2022 Wrap!
Our posse of industry experts tell us their highlights of 2022
2022 Highlights
2022 In Review – May’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. And now… May
2022 Highlights
BIG Stories of 2022 - The rise and fall of China’s mobile market
The world’s biggest mobile-first market saw a tumultuous year
2022 Highlights
2022 In Review – April’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. This time, it’s April.
2022 Highlights
2022 In Review – March’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. Time for some March action
2022 Highlights
2022 In Review – February’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. This time, we zoom in on February
2022 Highlights
2022 In Review – January’s Best Bits
As the year draws to a close, we take a look back with our pick of the stories that shaped the last twelve months. Starting with… January
Guest Post
Will UA creatives kill in-game monetisation and revenue?
It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team reflect on a week of Apple bashing and award giving
Commentary
"The FTC is facing an uphill battle." Lifestreet CEO Levi Matkins talks Activision-Blizzard lawsuit
With the FTC attempting to block the Activision-Blizzard acquisition deal with a lawsuit, our experts ponder what could happen next
Alternative App Stores
Apple prepares to allow alternative app stores in the EU
Hell freezes over as third-party app store move brings Apple into compliance with the Digital Markets Act
Artificial Intelligence
Making mobile game ads using AI. It’s possible, but is it useful?
Alongside discussion about the feasibility of using AI to create game assets, could (and should) you use AI to create advertising for mobile games too?
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team reflect on a week of big business and back-slapping
Women In Games
Vanesa Tate, Head of Audio at King, talks to us about the transition from movies to games
Having recently helped to makeover the sound for Candy Crush, Tate gives her insights on being a female in the industry and why games are more inclusive than films
Strategy Observation
CDPR on mobile, where have they been and where are they going?
CD Projekt Red’s long-term strategy update indicated an increased focus on mobile, but their actions yesterday might confuse some. So, what’s the story so far?
Mobile Moves
PlayStation Mobile team continues hiring spree
Veterans of Kabam, Apple, Meta and Niantic are among the team members fleshing out PlayStation's ever-expanding mobile department
Updates
Fortnite Chapter 4: Rebooting a smash hit to keep players playing
With the latest trailer and set of collaborations revealed, once again we get to see how Epic Games works hard to keep its flagship battle royale game fresh
Match Madness
Genre mashing and meta morphing: How Match 3 and casual games are evolving
UXReviewer founder Om Tandon breaks down what makes Match 3 games so popular and how they may have even greater scaling potential
Awards
In-Depth: All the winners from the Google Play Awards 2022
We’ve covered Apex Legends Mobile’s sweep of the Apple and Google Awards for 2022, but what else got the nod from the Play Store?
Mobile Mavens
Mobile Mavens: Is this the end for Twitter? And what are our alternatives?
Our posse of industry experts give their take on faltering Twitter's power and place in 2022
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The PocketGamer.biz team reflect on a week of hot new games, success stories and legal worries…
Feature
What does it mean for Activision-Blizzard and Take-Two to be mobile first?
The two titans of console and PC gaming have seen their revenue share take a massive turn, becoming mobile first. So, what does this mean for them and for the industry?
Interview
How will Web3 impact mobile gaming in the future?
We spoke to Superfine CEO Chris Calderon about the future of mobile gaming
Retention & Revenue
How to boost revenue and player retention with in-game collaborations
In-game collaborations have become increasingly popular, and according to new research they’re highly effective at monetization, retention and more