Fishlabs' Sports Car Challenge generates 15 million minutes of brand engagement for VW

Known for its work with advertisers including Barclaycard, German developer Fishlabs' latest game for VW has demonstrated once again the power of such releases.

Made for VW China, Sports Car Challenge is a high end iOS timed racer, featuring one vehicle from each of VW's sport marques, including a Bentley Continental Supersports ISR, a Bugatti Veyron 16.4 Grand Sport, and a Lamborghini Gallardo LP570-4 Superleggera.

Long player

Not surprisingly, given that line-up and its free business model, the game has been downloaded 1.5 million times in two weeks, generating an estimated 15 million minutes of brand engagement for VW.

You can also go direct to each companies' website or find a dealer from within the app.