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GREE looks to Japanese "release blitz" to rescue longterm decline

Planning a "release blitz" for FY17
GREE looks to Japanese

Japanese publisher GREE (TYO:3632) has posted its financial report for the 12 month FY16 period, ending 30 June 2016.

It shows that the company's net sales for FY16 overall are $685 million, down 23% year-on-year.

It also shows that in FY16 Q4, sales were $153 million, down 5% year-on-year.

Overall for FY16, GREE turned a profit of $82 million.

Busy busy

Recent quarters have been hard for GREE, which has seen declining consumption of coins through its mobile browser and native game platform.

One reason is the rise of games such as GungHo's Puzzle & Dragons and Mixi's Monster Strike, which have sucked up much of the Japanese market's profits

GREE is trying to handle long-term decline
GREE is trying to handle long-term decline

To try and re-invigorate its sales, GREE plans on having a "release blitz" in Japan through FY17, with two titles planned for release in the next quarter.

These titles will most likely be 2D RPG Memories of the Blue, and 6-person action game Crash Fight, which are currently in closed beta testing.

It is also looking to improve its game engines to reduce development times, and focus its efforts on releasing new titles overseas.