Menu PocketGamer.biz
Search
Home   >   News

He ain't heavy: iPad 2 and 4 sales bomb as iPad Air soars

Mini also doing the business
He ain't heavy: iPad 2 and 4 sales bomb as iPad Air soars

The latest figures from Consumer Intelligence Research Partners shows what many in the industry suspected - Apple customers love newer and lighter models.

Comparing the December 2012 quarter to the December 2013 quarter, CIRP found that iPad 2 sales dropped from 27 percent to just 5 percent. The 4th generation iPad - aka, iPad with Retina Display - dropped sharper still, from 43 percent to 13 percent.

The iPad Air, by contrast, gobbled up a full 41 percent of the iPad market, with the original iPad mini sneaking in at second place with 25 percent.

Interestingly, the iPad mini with Retina Display lagged behind the original mini, accounting for just 16 percent of all iPads sold.

Speaking on the data, CIRP partner and co-founder Mike Levin felt that consumers are now gravitating toward higher-priced tablets.

"Apple managed to shift significant sales to its higher-priced models... For the past year, the legacy iPad 2 grabbed from one-quarter to one-third of iPad sales. Along with the trend toward sale of models with larger storage capacities, Apple should see higher iPad average selling prices, with iPad 2 at only 5% of total sales,"

[source: Macrumors]