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iCandy Interactive acquires Singapore mobile dev Inzen for $4.4 million to gain access to China market

Inzen gains access to iCandy's 17 million players too
iCandy Interactive acquires Singapore mobile dev Inzen for $4.4 million to gain access to China market
Date Type Companies Involved Size
Apr 13, 2017 acquisition iCandy Interactive Inzen Studio $4.4m

Australian mobile entertainment firm iCandy Interactive has acquired Singapore-based mobile developer Inzen Studio for $4.4 million.

The acquisition was first announced back in September 2016, and was finally completed in April 2017, DealStreet Asia reports. The company will be consolidated into iCandy's gaming platform.

The deal will give iCandy an avenue into the China mobile gaming market. Inzen in return will be able to access iCandy's 17 million players in the Asia-Pacific region.

Cross-region partnerships

"The addition of Inzen continues our culture of acquiring the best studios in Southeast Asia. Inzen's team enables us to develop more games to connect with iCandy’s growing user-base," said Kin Wai Lau, Chairman of iCandy Interactive.

"Inzen's management and shareholders will also enable us to build cross region partnerships and there are already discussions under way between key stakeholders."

iCandy saw success back in August 2016 when its game Crab Wars achieved one million downloads. It was the best-performing title ever for the company at the time.