Interactive advertising platform Immersv scores $10.5 million funding round
| Date | Type | Companies Involved | Size |
|---|---|---|---|
| Aug 18, 2017 | investment | Immersv | $10.5m |
Interactive advertising platform Immersv has closed a $10.5 million Series A funding round.
The company aims to use the funds to further develop and scale its technology for mobile 360 and virtual reality advertising.
Key investors
The investment was led by Rogers Venture Partners with Foundation Capital, The Venture Reality Fund, Initial Capital, East Ventures, HTC Vive, MCJ Co. Ltd., Gree, i-mobile, Metaps and Gigi Levy.
Rogers Venture Partners General Partner Paul Sestili and Gumi CEO Hironao Kunimitsu have joined Immersv’s Board of Directors following the funding round.
“We’re excited to partner with some of the finest institutional and strategic investors in the world,” said Immersv CEO Mihir Shah.
“While the mobile video market continues to grow, we believe interactive advertising experiences will displace the current video advertising market in the next few years providing better results for advertisers, higher yield for publishers, and a significantly better experience for consumers.”
Companies
