Interview
Behind the scenes with “Indo-Futurism” battle royale game Indus
SuperGaming CEO Roby John goes in-deep on their upcoming BGMI-beating shooter
Interview
Why hit developer Nordcurrent is moving to publishing
The Vilnius based developer has pushed into publishing with mobile an increasing focus for the company
Interview
CEO of SuperGaming: “Battle royales are a frictionless entry point for Indians to play games”
The developers of homegrown battle royale game Indus hope to show off what domestic developers can do
Interview
Mystic Moose: "Web3 is a force that can’t be stopped”
Mystic Moose founder and CEO Mike Levine on the web3 backlash, the trough of disillusionment, and a games sector that's set to bounceback
Expert Opinion
Is Vietnam the up and coming hub of new game development talent?
Sparx* GM Samuel Stevenin discusses Vietnam’s gaming industry
Q&a
Space Ape Games Charmie Kim and Simon Hade on the successes of Beatstar
Charmie Kim will be giving a ‘Beatstar’s Lessons in Hybrid-Casual’ talk at Develop Brighton this year
The Rise Of Hybridcasual
Are hypercasual and midcore racing to become hybridcasual?
Game economist Phillip Black analyses the state of the genres
Interview
How the Mini Metro developer “beat the odds” to build a premium mobile games studio
Dinosaur Polo Club co-founders Robert and Peter Curry defied industry trends and built a hit franchise
Interview
Noah Rosenfield talks Addagrams: “People enjoy investing in the betterment of themselves.”
The word game recently released on iOS and Android
Subs As Service
Subscription is death (without upsell)
Because a great subscription service simply isn't enough. Fundamentally Games' Oscar Clark explains where you're letting your most faithful customers down and leaving their cash on the table
Bad Brain
NetEase introduces Canada-based Bad Brain Game Studios
The move represents a continued push for international expansion, but is mobile being left behind?
Interview
AppsFlyer’s Adam Smart on why cross-platform is the future
AppsFlyer has launched a new multi-platform measurement solution, perfectly timed to catch the new wave of cross-platform content
Game Dev Rebellion
The Activism Game: How games can provoke positive change for good
Game designer and developer Daniel Fernández Galeote on how developers can play their part and motivate pro-environmental action
Q&a
Rusty Lake co-founder Robin Ras celebrates success and shares what's next for the studio
Creating a shared, surrealistic world for their games is just one part of what makes Rusty Lake unique…
Next Level Hypercasual
It’s the end of an era in hypercasual - we can turn it into a new opportunity
Christoph Sachsenhausen, the managing director of Sunday, explains how the company is leveraging its success in a rapidly changing market
Interview
CipSoft’s Manuel Roth discusses TibiaME’s past, and its future
The mobile MMORPG recently celebrated its 20th anniversary - but what’s the secret to its success?
Q&a
Sybo and Outplay on the collaboration behind Subway Surfers Blast
We caught up with Sybo and Outplay CEOs Mathias Gredal Nørvig and Douglas Hare on the latest addition to the Subway Surfers franchise
Q&a
Fingersoft CEO Jaakko Kylmäoja on the future of their hit Hill Climb Racing
Fingersoft focuses on staff well being as they gear up for future releases
If You Build It No More
Lessons to be learned from the telecoms saturation in the late 2000s to counter mobile gaming’s latest market figures
How can game developers deliver growth in a mature market? Product Madness's Matt Labbat offers insight - from the earliest days of the telecoms market
Q&a
MY.GAMES Vladimir Krasilnikov on the challenges of developing a cross-platform smash hit
After a ten year run of success on mobile, it's time for the team to take War Robots to mutliple platforms
Interview
Sybo's game director Eoin O’Doherty talks Subway Surfers on the game's anniversary
We talk Blast, Tag and all things Subway Surfers as the game elebrates it's 11th anniversary
Indie View
"Just make something and put it out there": Kaleidoscope Games discuss getting started in game development
Kaleidoscope Games took second place at our flagship Very Big Indie Pitch in London - we discuss their road to the Big Indie Pitch
Ten Million And Counting
Spinner Merge Live Ops: How Sunday is Driving the Game Straight to Ten Million Downloads!
As Spinner Merge sails past 10 million downloads, the team at Sunday explain how they are balancing and updating the game - and putting player experience first
Interview
From CGI ads to working with some of Hollywood’s biggest stars, what’s next for Merge Mansion?
Metacore’s Sandra Fenyo discusses the company’s smash hit advertising strategy and the likelihood of a Merge Mansion TV series…
Growing Success
How Tactile Games made marketing and diversity core to Lily’s Garden’s $500 million success
Asbjoern Malte Soendergaard discusses their approach to researching new concepts, building a diverse team, and creating an empire from games made for women
Industry Insights
Consensual healing? How user permission became a competitive advantage
With stricter regulations on user privacy in play Usercentrics Valerio Sudrio shares how allowing users to grant consent is good for everyone
Maximising Game Revenue
Maximising game revenue: the role of rewarded surveys and offerwalls in revenue diversification
Diversify your monetisation and maximise your game revenue with expert insight and advice from the team at TapResearch
Q&a
Aonic co-founder Olliver Heins: “We aren't just looking for the next cash-generating game, we aim to create real value."
Aonic recently became shareholders of game studio Milky Tea which is gearing up for big announcements this year
Q&a
Milky Tea CEO Jonathan Holmes gets "supercharged" with Aonic investment
With a new partner and powerful IPs, we get the latest from Milky Tea as they tease big announcements coming this year
Expert Insight
Fundamentally Games’ Oscar Clark: The secrets of successful live ops and monetisation
Author, CEO and games industry insider, Oscar Clark reveals his strategy for making great games that win fans and make money
Licencing
Are China’s game approvals back to “business as usual”?
Rounding up the latest on China's licencing freeze saga
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss the big Rovio buyout, big-ups and back-slapping and Epic moves…
Industry Insight
“Rovio devs must be salivating at the thought of working with these IPs...” The Sega/Rovio deal: The industry speaks
Industry experts give their take on what Sega will do with Rovio and who'll be splashing the cash next
Comment & Opinion
“The shame for Finland is it isn’t Rovio buying Sega…" Six ex-Rovio staff give their take on the big deal
It's the big money buyout that's got everyone in mobile talking. But what do famous 'ex-Rovians' make of it?
Ad Transparency
What transparency means in today’s mobile marketplace
LifeStreet product manager Lily Stoelting on why transparency is key to cost effective mobile advertising
In-depth Analysis
Deconstructing Save the Doge one of the top draw to mesh puzzle games
Azur Games publishing lead, Sergey Martinkevich once again goes under the hood of a popular mobile title to see what makes it tick
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss 2023 bounceback, pop star problems and… Eggy Party?
Q&a
Keywords' Yago Sagrado García on the growing South American games market
Keywords Studios communications manager explains the expanding the market in Brazil and the potential of AI to come
Ip Insights
Hypercasual's reign is ending: Is licensed IP in hybridcasual the path to success?
Rachit Moti CEO of Layer explains how licensed IP can be the perfect partner for the rising hybridcasual model
Interview
AR comes of age: What next for AR and mobile gaming?
We spoke to Holo Interactive founder and CEO Amber Hu about the barriers and benefits of AR gaming
New Ways To Win
Privacy and community: The two-pronged approach to gaming success
AppsFlyer's director of product, Adam Smart takes on Apple and Google’s data privacy changes
Interview
Why Reactional Music is the future of gaming audio
Reactional's president David Knox explains the art of turning game soundtracks into personalised gamer avatars
Mobile Dominance
92% of gamers are exclusively using phones
The world’s biggest gaming platform in numbers
Retain Retarget Reduce Churn
Retain your players with retargeting - a masterclass from Adikteev
Adikteev offers expert insight into the latest techniques to predict churn, retain players and increase revenues
Investment
Ludus Ventures’ İsmet Gökşen talks mobile investment in Türkiye
We get an investors-eye view of the Turkish mobile market
Interview
Dumb Ways to Die’s general managers on what’s next for the brand
We got the chance to speak to two of PlaySide’s GM’s about franchise
Interview
Nexters’ head of marketing Anton Yakovlev on misleading advertising
We spoke to Yakovlev following a recent study the company carried out examining the world of advertising
Week That Was
Week in Views - What caught our eyes in the last seven days
Dragons, gamers and Kpop, oh my.
Equity In Gaming
Zynga India’s Divya Nair on gender equity in the mobile games space
Zynga recently held a tech meet-up for women in the gaming industry
Mena Investment
After securing Scopely for $4.9 billion, what could Saudi games giant Savvy splash its cash on next?
They may have made a sizeable acquisition this week but Savvy Games Group still has money to burn!