Unity Runtime Fee
Unity's pricing bombshell: The unanswered questions
As the debate rages, Kalle Kaivola CEO at Lightheart Entertainment sums up the questions that every Unity developer wants answered
Maximise Revenue Improve User Experience
Liftoff's Sven Elstermann on monetising in today's competitive app landscape
In an ever more challenging market, how can mobile marketers and publishers drive revenue and boost in-app ad performance? Liftoff's Sven Elstermann explains...
Pgc Helsinki 2023
Designing core gameplay loops with Crosshatch Games’ Dave Cross
Finding success and learning from failure while developing of the perfect gameplay loop at Pocket Gamer Connects Helsinki 2023
Guest Post
Why In-App, not MFA, is the advertising solution made for advertisers
Mintegral GM for the Americas Jeff Sue discusses the issue of made for advertising websites
Pgc Helsinki 2023
The pros and pitfalls of co-development: "Symmetry is the key."
Our day-two panelists took a deep dive into the topic of co-development for teams
Unity Runtime Fee
Unity's big cash grab: Unity Runtime Fee explained, what it could mean, and how you can dodge it
Unity developers were delivered a bombshell new set of tiers and costs last night. Here's the long and short of what's happening
Pgc Helsinki
Davy Chadwick on the true potential of generative AI
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Q&a
Mystic Games Matthew Buxton: "There are definitely more people building Web3 games than playing them."
The studio's latest mobile game aims to do Web3 right, but what needs to happen for the genre to truly break through?
Google Updates
Apocalypse postponed: Google is delaying its bidding deadline
Božo Janković goes in deep on Google’s latest move regarding real time bidding auctions for apps
Pgc Helsinki
Razer’s Michael Mucci on alternative payments and Pocket Gamer Connects: “With Supercell, we are just getting started”
The head of account management at Razer tells us what’s going on with Gold and more
Pgc Helsinki
Hadar Telem discusses measurement approaches in the post ATT privacy era
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pocket Gamer Connects Helsinki 2023
Digital Turbine’s Duncan Blackett talks quality installs, alternative distribution and more
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pgc Helsinki
Oxana Fomina on monetisation events that influence game performance
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pgc Helsinki
Speaker Spotlight: Julia Iljuk on how to grow your game's revenue
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pgc Helsinki
Speaker Spotlight: Jan Kuhlmann of Xsolla on direct-to-consumer strategies
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pgc Helsinki
Speaker Spotlight: Fingersoft’s Jaakko Kylmäoja on building a game studio with long term loyalty
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pitch Like A Pro
How to win at Pocket Gamer Connects' Big Indie Pitch
With PGC Helsinki coming next week we asked previous Big Indie Pitch winner Noah Rosenfield to give aspiring developers a few tips
Pgc Helsinki
Speaker Spotlight: Teemu Haila gives top tips on shipping free to play games
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Interview
Nai Chang of Wooga: “One of the key parts of success is understanding your players”
Wooga’s managing director gives his thoughts on building the hugely successful June’s Journey and the studio’s presence at Pocket Gamer Connects Helsinki
Q&a
How developers can supercharge their game with Web3
Chris Clay lays out Immutable’s mission to “reimagine gaming as a whole”
Pgc Helsinki
Speaker Spotlight: Adam Smart shares his extensive marketing experience
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Hybridcasual Lessons
How the hybridcasual evolution is driving higher lifetime value
Director of publishing at Supersonic from Unity, Nir Regev shares market trends and how to shift into the hybridcasual model
Pgc Helsinki
Speaker Spotlight: Uffe Flarup of Multiscription shares insight into the subscription field
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pgc Helsinki
Speaker Spotlight: Júlia Planas of Smadex talks gaming UA in a post IDFA world
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Office Opportunities
Playstudios' Andrew Pascal: How to make employees want to come to work
The Playstudios' CEO tackles the WFH 'new normal', instead preferring how working in-office nurtures creativity and innovation
Developer Opportunities
Kabam launch inaugural GameChanger scholarship
We spoke with their director of talent acquisition, France Jacques to find out more about the scholarship which offers new opportunities to aspiring game developers
Pgc Helsinki
Speaker Spotlight: Chloe Cave of Adverty talks monetisation strategies for 2023
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Revenue Booster
How to use rewarded video placements to boost puzzle game revenue
Unity’s Anna Popereko shares five tips on how to best implement rewarded videos in a puzzle game
Next World Forum
VSPO’s Danni Tang: “We foresee that mobile will be the future on a global scale”
The Asian esports organisation is a major player in events management
Women In Games
Nordcurrent’s Laura Savickaite on communicating with mobile audiences through copywriting
From copywriting and communication to community management, voiceovers and scripts, Laura Savickaite tells PG.biz about her journey into games
Pgc Helsinki
AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023
The director of product for gaming at AppsFlyer give us his take on the state of play and reveals his hot topics for PGC Helsinki 2023
Hypercasual Lessons
Choosing the right genres for small hypercasual game developers
Azur Games Sergey Martinkevich shares details on the trending hypercasual genres for small game developers
Gamescom 2023
Second Dinner's Ben Brode celebrates Marvel Snap's success
As the game goes crossplatform, its chief development officer tells us the backstory of its creation and his plans for its future
Q&a
Tiny Comet: "Our core belief is that play is our brain’s favourite way of learning"
Emily Tierney and Anca Agapi of Tiny Comet are working on its first game, allowing young minds to learn whilst having fun
Gamescom 2023
Gamescom Highlights: Chris Hewish, Xsolla: "We believe that the power of going direct to consumer can help companies of all sizes"
The Xsolla President and Interim CEO gives us his snapshot of Xsolla's recent successes and his aims for the future
Chinese Market
How Chinese apps are thriving in the global market
Adjust’s Alexandre Pham isolates the winning techniques being used by Chinese apps to find success in the wider global app market
Global Domination
Devcom Highlights: Devsisters Europe's Chris O'Kelly: "We're doubling-down on bringing our IP to Western markets"
The European MD of the South Korean developer behind CookieRun: Kingdom outlines their ambitions for the brand and spin-offs to conquer the West
Devcom 2023
Devcom Highlights: Is Cologne the new capital of Germany’s games industry?
The panelists at today’s Devcom roundtable certainly seem to think so
Devcom 2023
Devcom Highlights: The Psychology of Play
Anna Brandberg, lead UX designers for Funcom studio The Outsiders digs into the mindset of every developer’s best friend… and greatest challenge
He Shoots He Scores
Goalscorer – the football world’s most inclusive strategy game
When is a football game not a football game? PG.biz interviews game designer Paul Carpenter about the origins of Goalscorer which combines 'speed chess' with soccer
Interview
My.Games Elena Grigoryan: “As we venture into the future our unwavering focus remains on crafting distinctive player experiences”
Chief strategy officer Elena Grigoryan gives us a big update on War Robots and all things My.Games
Interview
Play games, win for real: Tiv CEO Jed Strong outlines the business and benefits of rewarded gaming
Gamers earn from playing the games they love and developers get a new audience and opportunities. What's not to like?
Deconstruction
Under The Hood: Discovering the secrets of successful free to play games
Vikram Khatri shares his system for deconstructing successful free to play games with a view to finding similar success
Feature
The PR expert's guide to modern mobile games PR
ZiMAD’s Anastasia Zaiceva discusses the role of public relations in the modern mobile market and how it can contribute to the success of your game
Q&a
Colossi Games' Manuel Prueter: “We stay bullish for mobile and keep working to entertain players everywhere.”
As their Daisho: Survival of a Samurai notches one million downloads, the Colossi CEO explains how the studio navigates the current gaming market
Game Design
Breaking the rules: Magical secrets of game design
Fundamentally Games’ Oscar Clark breaks down the core rules of game design and how they drive gameplay
Feature
Navigating Google TCF 2.2 requirements with GamesBiz Consulting's Božo Janković
Game on or game over? We take a deep dive into the consent management landscape of Google TCF framework
Women In Games
Nordcurrent’s Gintarė Maraulė on her transition from e-commerce to mobile gaming
Gintarė Maraulė, Head of Digital Marketing at Nordcurrent talks to PG.biz about her career in games and where she had to leave e-commerce behind.
Interview
Fein Games Lea Schönfelder: “We firmly believe that if you want to change something you have to do it from the ground up”
Lea Schönfelder shares how Fein Games is handling workplace culture differently
Interview
Global Champions founder and CEO Gokhan Celiker on achieving a milestone four million downloads
We spoke to Celiker about the company’s success and their work with Supersonic on Plane Evolution