Podcast
Gaming for good | Podcast
Tiltify's Tom Downie joins the PocketGamer.biz podcast to explore the curiosity of giving and the power of play
Industry Insight
Building on success: How to focus your expertise to create guaranteed hits
We all learn from our mistakes, but do we equally learn from our wins? Azur Games' Milana Gelmanova explains how they only go from strength to strength
Interview
"Web3 is a solution in search of a problem." FunCraft’s CEO steps back from blockchain
After considering web3 and blockchain, FunCraft's Michael Martinez decided that the future lies elsewhere
Industry Insight
Seven ways mobile games can make the most of direct–to-consumer strategies
Xsolla's Chris Hewish explains how mobile studios can make the most of the direct-to-consumer strategies used by major publishers
Insights
Flexion's Jens Lauritzson on why you should consider alternative app stores
Alternative app store publishing has been a winning model for companies such as Flexion and their partners
Level Up
Using artificial intelligence to create video games
ElectricNoir's Nihal Tharoor explains how they've been using artificial intelligence to help create interactive drama games for mobile
Trends 2023
Mobile games industry trends for 2023: Publishing predictions: Part one
MobileGroove's Peggy Anne Salz looks at AAA growth, multiplatform releases and a shift away from hypercasual
Interview
PLAYSTUDIOS' Mickey Sonnino talks diversified portfolio and the magic of loyalty programs
PLAYSTUDIOS’ new COO gave us an insight into their take on rewarded play and pushing beyond casino games
Advertising
Alex Nunez talks intrinsic advertising and what's next for Bidstack Sports
We put our questions on the latest innovations in ads to Bidstack Sport's SVP
Marketing And Retargeting
The future of app retargeting with Google’s Privacy Sandbox
Adikteev and Google explore the capabilities of Google’s new Privacy Sandbox and the opportunities it will create for app marketing
Four Force Multipliers
Four key tactics for giving your ad campaigns a force multiplier
Neasa Bannon, Industry Manager with Facebook Gaming, explains how to maximise your performance in a privacy-first advertising landscape
Predictions
Five mobile esports predictions for 2023 from ESL FACEIT's Kevin Rosenblatt
The SVP of Game Ecosystems for EFG gives his thoughts on where mobile esports will go in 2023
Interview
Why mobile games need a diverse monetisation strategy
Mintegral GM Hector Almedia shares how to survive in an increasingly competitive market
Myths & Truths
Five ads networks myths debunked
AdQuantum's Andrey Kalita explains advertising networks and the potential benefits and revenue you may be missing out on
Creative Masterclass
The ultimate cheat sheet for successful creatives - genre by genre
Let the CrazyLabs experts teach you the secrets of success when it comes to creating the best hypercasual advertising creative
Open Doors
Why casual gamers are crucial to the adoption of web3 gaming
Immutable's Justin Hulog explains
Intrinsic In Game Ads
A recipe for success: bringing intrinsic in-game ads to Cooking Diary
As game developers continue to explore ways to monetise their titles, intrinsic in-game advertising has emerged as a popular solution that isn’t going anywhere.
Industry Insight
Speculation swirls around EA’s sudden sunset of Apex Legends Mobile
Analysts and outlets have multiple theories around EA’s sudden sunsetting of Apex Legends Mobile and Battlefield Mobile
Indie View
"Keep your eyes on the goal and never lose sight of it": indie Samson Gabriels talks making maths fun
SumPop Online took second place at a Digital Big Indie Pitch last year - we discuss the team's inspirations, and their advice for other indies
Porting
Stumble Guys Vs Fall Guys - Why speed is essential in capitalising on mobile
With Fall Guys clone Stumble Guys reaching the upper echelons of the download charts, it looks like a huge case of missed opportunity for the original developers
Profile
Janneke Van Swetselaar from Ultra on bridging the gap and working in gaming
"What attracted me the most was the industry itself; it is very informal, it moves quickly, and people tend to be creative, passionate and come up with new ideas all the time."
Sunsets
Apex Legends Mobile Vs Everdale – the right & wrong way to sunset a game
With the sunsetting of both Apex Legends and Battlefield Mobile, we compare Supercell’s handling of Everdale's closure to EA’s recent misadventures
Opinion
Woke or broke? When should developers break from controversial creators?
Developers and publishers may eventually need to make difficult decisions regarding inclusivity
Comment & Opinion
Devolver Tumble Time’s Monetisation - Genius or Devious?
While the new match3 game from indie publisher Devolver may seem like a humorous take on the world of mobile games, it still pulls a few tricks to dip into your wallet
Pocket Gamer Connects 2023
Nour Khrais on MENA: "This is an opportunity for small developers to reach a huge audience.”
If you're not in MENA then you're not doing business. That was the message from the Maysalward founder and CEO at PGC London 2023
Cross-platform Promo
Mobile game Fire Emblem Heroes required to unlock items in Switch 'sister' title Engage
The cross-promotional mobile-to-console tactics continue
Trends 2023
Mobile Games Industry Trends 2023: Revenue models
MobileGroove's Peggy Anne Salz looks at the hottest new ways to monetise games, from subscription models to independent game stores
Industry Insight
Why mobile platforms are the gateway to the metaverse
Appearing at Pocket Gamer Connects London: Matthew Warneford, Founder of Dubit and Bildrs.io gives us his take on why mobile and the metaverse are made for each other
Games And Campaigns
“We mobilised 40,000 men and women who are ready to stand up for gender equality” – the WeRise game and UN Women
An interview with Laith Abu Taleb about gamification and equality in the MENA region
Analysis
Game Analysis: Dragon Trail: Hunter World
What makes this classic MMORPG tick? The experts at AppQuantum take it apart
2023 Predictions
Industry experts pick their 2023 trends
Experts from AppLovin, Digital Turbine and ironSource give their thoughts and predictions for 2023
We Want Eu
Levelling up: decoding the future of mobile gaming across Europe
What does 2023 hold for the mobile games market? SHAREit's Arunabh Madhur considers the ongoing evolution of the European audience - and the opportunities opening up
Opinion
From mobile screens to the big screen: the untapped potential of adapting mobile games
The video game curse may finally have been broken, but mobile gaming is at risk of being left behind
Esports
Challengermode’s Phil Hubner talks about breaking down the barrier of casual multiplayer and grassroots eSports
We get the chance to put forward a number of questions to Challengermode’s Phil Hubner about how the company aims to make eSports more accessible
Digital Assets
Digital asset trading: The untapped multi-billion market within videogames
Digital assets within games represent a huge business opportunity. But how do we win over gamers who are apprehensive about the blockchain. Here's how
Esports
eSports sponsorships are falling, but mobile could weather the storm
Unlike other sponsors, who struggle to understand the audience that consumes eSports, mobile sponsorships are in a unique position to expand
Do More With Data
A deep dive into CrazyLabs transparency
CrazyLabs explains how developers and publishers can use data to inform and optimise every stage of hypercasual game design, development and live operations.
Opinion
Sequels Vs Updates: Start again? Or stick with what works?
When should developers create sequels for their games, and when is it smarter to stay put?
Opinion
Storytelling in free-to-play games: The good and the bad
While games draw acclaim for their storylines, downplaying the importance of narrative can make games more accessible
Openly Optimistic
Why mobile developers should be optimistic about 2023
In spite of 2022’s mobile revenue dip, 2023 is on the up. Kim Soares highlights the industry’s continued upward trajectory when omitting pandemic blip
About Ua
Matej Lancaric shares his tough love UA strategies, ATT response and more
Suggested UA channels include Meta, TikTok, Google Ads and others, while Facebook gets short shrift
Stocks
Apple’s market value dropped below $2tn over Christmas. What’s gone wrong?
Apple’s stock price has taken a battering and the previously untouchable giant of smartphones has an uncertain 2023 ahead
Winning At Esports
What do mobile eSports games need to do to win?
eSports are on the rise and with mobile gaming taking the lead they're certain to take over there too. But what does a mobile eSports games need to succeed?
Future Gazing
The ubiquity of mobile gaming: why more platforms are getting on board
As the global games market grows, what are the trends that are shaping the future? AudioMob peers into the crystal ball and highlights the opportunities for developers
Women In Games
Harriet Hughes, the CMO of Playstack, on the appeal of the games industry and what makes it unique
"This industry never fails to inspire and influence me"
Women In Games
Linda Rendel of Massive Miniteam on why she thinks the industry is changing for the better
"People demand better working conditions and say no to crunch."
Women In Games
Ana Bogacheva of Xsolla on being taken seriously as a female in the games industry
The Business Development Manager says that " it was an even more significant challenge to convince myself I was as professional as my male colleagues."
2022 Highlights
Mobile Mavens: The 2022 Wrap!
Our posse of industry experts tell us their highlights of 2022
Women In Games
Carla Arnal of Taproom on the importance of professional communities to women in gaming
The UX/UI Designer says that she has been lucky in her own experiences of the industry
Women In Games
Dubit's Stephanie Whitley "There’s a lack of representation in leadership roles among women"
The Chief of Staff at Dubit talks about knowing your own worth and trusting your instincts