Dtc Revolution
FunPlus "forced to chase DTC” after IDFA deprecation
4X strategy specialist opted in to Apple's alternative business terms in the EU
Related Company
AppsFlyer
Related People
Tamar Polak
Head of Enterprise CSM - EMEA & Nordics, AppsFlyer
Brian Murphy
Head of Gaming, AppsFlyer
Alexander Grach
Sales Executive - Eastern Europe & Turkey, AppsFlyer
Ben Jeger
Managing Director, DACH, AppsFlyer
Paul Wright
European Managing Director, AppsFlyer
Oren Kaniel
CEO, AppsFlyer
+3 more
Articles featuring Adam Smart
Predictions
Games industry predictions for 2025: Generative AI, games as ecosystems, and thrive in '25
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
Year In Review
Mobile Mavens' highlights and lowlights of 2024: "While 2024 has been a tough year, I remain optimistic"
The big names in the industry tell us how a challenging year in the industry went for them and their business
Gamescom Tips
Mobile Mavens: The expert's guide to surviving Gamescom
How to avoid the crush, be at the best party, and make all the best connections. Our Mavens give their tips and tricks for getting the best out of Europe's biggest games show
Q&a
Speaker Spotlight: AppsFlyer's Adam Smart on ad creatives and market saturation
"We'll navigate the added complexity of fostering cross-departmental cooperation to enhance and evolve creative strategies"
Crystal Ball Time
Games industry predictions for 2024: Big games will get bigger, M&A will start to scale back, and third-party app stores
The Mobile Mavens gaze into the crystal ball to share their thoughts and expectations for the year ahead
New Year's Resolutions
Mobile Mavens' New Year's resolutions for 2024 part two: Giving back, supporting those hit by layoffs, and not repeating past mistakes
The Mobile Mavens share their ambitions for the coming year
Game Of The Year
Mobile Mavens' mobile games of the year 2023: Monopoly GO, Street Fighter Dual, Honkai: Star Rail, and more
The Mobile Mavens share the best mobile games they've played this year
Industry Trends
Mobile Mavens on the biggest games industry trends of 2023: "This has been the single hardest year in games I think I have seen in my career"
The big names in the industry tell us what they thought the biggest stories of the year were
Highs And Lows
Mobile Mavens' highlights and lowlights of 2023: "Snatching victory from the jaws of defeat"
The big names in the industry tell us how a challenging year in the industry went for them and their business.
Pgc Helsinki
Speaker Spotlight: Adam Smart shares his extensive marketing experience
Pocket Gamer Connects Helsinki takes place on September 12 - 13. We catch up with some of the stars from the mobile industry who'll be taking part
Pgc Helsinki
AppsFlyer's Adam Smart talks AI, advertising solutions and why he'll be at PGC Helsinki 2023
The director of product for gaming at AppsFlyer give us his take on the state of play and reveals his hot topics for PGC Helsinki 2023
Interview
AppsFlyer’s Adam Smart on why cross-platform is the future
AppsFlyer has launched a new multi-platform measurement solution, perfectly timed to catch the new wave of cross-platform content
New Ways To Win
Privacy and community: The two-pronged approach to gaming success
AppsFlyer's director of product, Adam Smart takes on Apple and Google’s data privacy changes
Speaker Spotlight
Speaker Spotlight: Adam Smart talks supply side ads
Meet the industry pioneers and business leaders who are speaking at Pocket Gamer Connects London on January 23rd and 24th 2023.