AdTruth underlines growth, as its mobile ID tech supports one trillion ad impressions per month
Got your number (in a privacy-compliant manner)
Articles featuring AdTruth
MdotM signs up to use AdTruth's web and app ID tracking technology
Who needs UDIDs anyhow?
AdTruth pre-empts WWDC keynote claiming Apple will roll out a direct UDID replacement
Suggests OpenUDID, ODIN and cookies are dead ends
James Lamberti on replacing UDIDs with AdTruth's probabilistic universal ID technology
Solve one problem, move onto the next
AdTruth led group finds consensus over UDID and MAC address replacement
Path for universal mobile ID being blazed
Ineffective user tracking holding back $2 billion mobile ad market, reckons AdTruth
Economics 'make no sense'