We asked our Mobile Mavens how the latest policy shift could reshape the app economy and what developers should do to get ahead

Rozain will be attending Pocket Gamer Connects Barcelona which takes place on June 3rd and 4th

Our Mobile Mavens share insights and advice on launching a new game in today’s market

Claire Rozain shares her insights on launching AI ads and how to build a system that learns

Our Mavens share their insights on what this means for the industry and what may happen next

As Nintendo prepares for the launch of the Switch 2 we spoke to our Mobile Mavens to get their insights on the next big console release

At PGC London 2025 HyprMX sat down with the speakers, business leaders and pioneers who are changing the future of mobile games. Here are seven of the very best

Plan your experience and dive into a breakdown of sessions for the upcoming Pocket Gamer Connects London

Our regular roundup of the mobile games industry's movers and shakers

Our industry experts share their thoughts on what impact new hardware has on the mobile games market and if such leaps are truly needed

Just some of the 160+ experts leading our 21-track schedule

Our industry experts share their thoughts on the big news, which comes one year after the Runtime Fee was first announced

Claire Rozain of RZAIN Consulting explains how Supercell’s Brawl Stars turnaround is the perfect case study for a data-driven growth strategy

Our Mavens share their thoughts on MENA market opportunities and offer advice for those doing business in the region

Carry1st Senior UA and admonetisation manager Claire Rozain discusses the African games market opportunity for F2P games

Carry1st Senior UA and Admonetisation Manager Claire Rozain examines the huge potential of the African games market

Get your gameplay and monetisation balance right and you'll have a hit on your hands, explains Rovio's UA lead Claire Rozain

It’s all too easy to push too hard with your ads strategy, but getting the best results is all about striking the right balance

Discover practical advice to navigate legislation and app stores to optimise your user acquisition

Claire Rozain on the effects of harmful advertising on user acquisition

Learn from Pocket Gamer Connects Helsinki’s brightest minds as we hear from our speakers ahead of the September conference

Rovio’s Claire Rozain looks at the myriad benefits of accessible, progressive mobile games ads in her weekly column, UA Eye

Rovio's Claire Rozain details the egregious missteps made in some mobile games ad, particularly directed towards women and the LGBTQ community

Rovio's Claire Rozain explores a host of ads including Supercell, Peak, IGG, and, yes, Rovio to determine whether summer or winter imagery is what players want to see

Rovio's Claire Rozain looks inward to an ad campaign with Angry Birds Journey, and how vital it is to reflect the players' own interests

Rovio's Claire Rozain takes a look at Dream Games' renowned flagship title, Royal Match, and the myriad influences beyond the Match 3 genre

Rovio’s Claire Rozain casts a meticulous lens over Zynga's Puzzle Combat, and breakdowns the key points in her weekly column, UA Eye

Rovio's Claire Rozain explores the impact of limited time bonuses and IP infringement on TikTok ads in her new weekly column, UA Eye

Rovio’s Claire Rozain casts a meticulous lens over Playrix’s user acquisition strategies, and examines their manipulation of anchoring bias in her new weekly column, UA Eye

Rovio’s Claire Rozain casts a meticulous lens over Rivergame’s user acquisition strategies, and breakdowns the key points in her new weekly column, UA Eye

What does it take to forge a successful career in the rapidly evolving area of user acquisition? Peggy Anne Salz speaks to the people on the front lines