Partnership Power
Anzu and dentsu partner to advance intrinsic in-game advertising with "contextually relevant campaigns"
Ads will be deliverable to specific audiences based on behaviour and interests
Articles featuring Dentsu
Dentsu Report
Dentsu examines the place of brands in the gaming economy
A new report examines how brands can most effectively market their products in-game
Dentsu Study
Dentsu examines how the gaming community engages with the industry
A new study breaks down the rise of gaming culture
Japan Market Data
Japanese mobile game revenues grew 35% in the year ending June 2017
Surpasses US for three years in a row
Fan Play
Japanese marketing network Dentsu invests in US superfan platform Victorious
The new way to engage