Eedar Acquisition
NPD Group acquires EEDAR to expand games market research
Sum undisclosed
Company Profile
EEDAR
Website
www.eedar.com
About EEDAR offers both data-driven and consumer-driven, quantitative and qualitative custom research services, in addition to EEDAR’s DesignMetrics, which offers a range of per-title sales forecasting and analysis services.
Related People
Patrick Walker
VP Insights & Analytics
Articles featuring EEDAR
Cannibal Clash
Is Clash Royale cannibalizing Clash of Clans' sales?
EEDAR reckons so
Global Gamers
Video: What different cultures want from their mobile games
The same, but different
Smart Calls
EEDAR's Patrick Walker on the importance of brands and segmentation in a maturing, global market
Times are changing
Twitch Time
Mobile game devs need to take advantage of Twitch, says EEDAR's Patrick Walker
Clash of Clans ranked 43 out of 2,800
Exclusive
The Kim Kardashian way: Using brands effectively can be a shortcut to success, says EEDAR
A matter of matching
New Wave Publishing
Why Tilting Point’s success will come from talent, marketing, and data
How to beat a game-breaking bug without losing your players
Fireproof, Zeptolab and more offer advice
2013 In Review: EEDAR's Patrick Walker
Your idea for a city builder isn't that original
Chart of the Week: One reason you should consider video-sharing in your game
The most engaged players spend the most
Exclusive: 78% of mobile gamers spending $50+ on IAP say they've received 'their money's worth'
EEDAR survey of 3,000 reveals surprising facts
Windows Phone attracts more 'whales' than iOS and Android
Users happy to spend
EEDAR lifts lid on mobile's top spender: The $70 a month 'killer whale'
Top target makes up just 1% of userbase