Industry Insights
Can AI replace ad monetisation managers?
GameBiz Consulting’s Damjan Kačar tests if AI can keep up with ad monetisation experts
Company Profile
GameBiz Consulting
About
GameBiz Consulting is dedicated to unlocking the potential of game studios by helping them create and grow standout titles. With a shared passion for gaming and a curiosity for pushing creative boundaries, the team thrives on partnering with studios to bring their visions to life.
Whether it’s guiding business development, offering expert advisory and financial management, or crafting growth strategies through user acquisition and ad monetization, GameBiz Consulting has the experience to ensure success.
Having worked with over 80 studios and supported the launch of more than 100 games, their efforts have driven over €2 billion in revenue, with €250 million generated directly through their monetization strategies.
Articles featuring GameBiz Consulting
Ua Truths
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Bad ads are killing the mobile gaming experience - here's how we fix it
Malicious. Sexist. Misleading - and often unskippable. How do we fix the mobile ads problem?
Fireside Chats @ Pgcsf25
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At PGC London 2025 HyprMX sat down with the speakers, business leaders and pioneers who are changing the future of mobile games. Here are seven of the very best
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The key to success: How top 100 downloaded games implement interstitial ads and related in-app purchases
GameBiz Consulting’s Božo Janković shares a deep analysis on ad implementation practices
Pgc London 2025
PGC panel talks privacy, first-party data and avoiding a "last minute scramble"
PGC London panellists discuss privacy changes, the Digital Markets Act, ATT and the value of first-party data
Revenue Boost
What are 'skip-its' and how will they affect ad monetisation in 2024?
Božo Janković discusses the rise of a new monetisation option and how it's offering a new avenue for revenue generation in mobile gaming
Missing Millions
Supercell's big Squad Busters mistake and how they're missing out on millions
Božo Janković explains how Squad Busters lack of ads could add up to a mountain of lost revenue
Boosting Revenue
How user consent for personalised ads can significantly increase your Android revenue
GameBiz Consulting's Božo Janković on the power of personalised ads and why testing is key
Pgc Fireside Chats
Hear from the experts - eight fabulous fireside chats from PGC London 2024
At PGC London 2024 HyprMX sat down with the thought leaders, pioneers, creators and execs who are shaping mobile games. Here are eight of our favourites
Google Rules
Time's up… So how did the top 100 grossing games respond to Google’s CMP requirements?
GameBiz Consulting's Božo Janković shows how the top mobile games have coped with Google’s latest requirements
Ad Mo Metrics
Ten reasons why eCPM is the most useless metric in ad monetization
GameBiz Consulting's Božo Janković goes in hard on one of ad mo's favourite, but most misunderstood metrics. Think you understand eCPM? Think again
Pgc Helsinki 2023
Božo Janković on the rapid changes in ad monetisation: “Developers should prepare for these changes now"
As head of monetisation at GameBiz Consulting, Janković’s talk at PGC Helsinki gave developers practical insight and tips to improve ad monetisation
Google Updates
Apocalypse postponed: Google is delaying its bidding deadline
Božo Janković goes in deep on Google’s latest move regarding real time bidding auctions for apps
Feature
Navigating Google TCF 2.2 requirements with GamesBiz Consulting's Božo Janković
Game on or game over? We take a deep dive into the consent management landscape of Google TCF framework
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Eight fireside chat interviews with the industry’s best and brightest at PGC London 2023
Hear from the creators, leaders, movers and shakers from across the mobile games world about the tools, trends and tech at Pocket Gamer Connects, with the team from HyprMX