Reaching Out
Google Play reveals a slew of new mobile game advertising features
Rewarded video, playables and open bidding heading to Google Play and the company's services
Company Profile
Google Play
About
Google Play gives you one place to find, enjoy and share your favorite entertainment, from apps to movies, music, books and more, on the web or any device. And with more than 1 billion active users in 190+ countries around the world, Play is an important distribution platform for developers to build a global audience.
Articles featuring Google Play
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Showcasing Diversity
Google highlights games made by women as part of Change the Game initiative
Apps highlighted include 80 Days, Zen Koi 2, Race for the Galaxy and Kami 2
Google Play Winner
Bury me, my Love scoops top prize at the second Google Play Indie Games in Europe
Old Man's Journey and Yellow take second and third
Indie Showcase
Google Play Indie Games Contest heads to London next week
Takes place at Saatchi Gallery on February 13th
Win Big
Google Play Indie Games Contest open for entries
Submit your title by 6pm GMT on December 31st
Data Protection
App and game developers have only 60 days to comply with the new Google Play user privacy guidelines
Privacy is the new black! The EU’s General Data Protection Regulation (GDPR) will be upon us in May 2018
Change The Game
Google Play launches Change the Game initiative to promote diversity in mobile games
Finds that 49% of all mobile gamers in the US are women
Best To Play
ZeptoLab’s CATS: Crash Arena Turbo Stars named Google Play’s Best Game for 2017
Quirky brawler proves popular on Android
Top Mario
Super Mario Run was the most downloaded new game on Google Play in 2017
Bubble Witch 3 Saga takes second, some dispute over the final three
World Food
Google Play launches Apps and Games Against Hunger week to combat world hunger
100% of revenues from IAPs in 12 games and apps go to World Food Program USA
Indie Games Festival
Google Play names winners of its San Francisco Indie Games Festival 2017
Slayaway Camp, Flipping Legend, and Tiny Bubbles all score wins
Infinite Deviations
Google Play launches Infinite Deviation: Games to bring new voices to mobile games
Three game concepts will be made to help push diversity in the indsutry
Indie Festival
Google names 20 finalists for Indie Games Festival in San Francisco
Free event open to the public
Top Apps
Transformers: Forged to Fight wins Best Game in 2017 Google Play Awards
Winners for Standout Indie, Best VR and AR apps also revealed
Google Play Awards 2017
Fire Emblem Heroes, Pokemon GO and more pick up nominations for Google Play Awards 2017
The cream of the crop duke it out on May 18th
Google Free Apps
Google trials Free App of the Week feature to rival the App Store
A free app or game every week
Discover And Play
Google Play improves discovery to focus on engagement over downloads
Also lets developers run their own sales
Google Play In China
NetEase reportedly offers to help bring Google Play to China
Two tech giants working together?
All Winners Here
Google Play Indie Games Contest reveals 20 finalists for European competition
Overall winner to be decided on February 16th
Keep On Going
Pokemon GO was the top trending game of 2016 on the UK Google Play store
Clash Royale a close second
Indie Contest
Google set to launch a new Google Play Indie Games Contest for European developers
Winners stand to win a YouTube influencer campaign worth up to €100,000
Subscription Play
With subscriptions the fastest growing business model on Google Play, devs can now implement introductory discounts
Timed lower pricing aimed at helping devs attract more users
New Opportunities
Hong Kong is a whale market for mobile gaming
A rising market in Asia
Early Starters
Google Play Early Access now open to all Android developers
But devs must be given approval to participate
Google Indie Festival
Registration opens for the 30-game strong Google Play Indie Games Festival
The chance to play mobile indie games before anyone else
En Famille
Google Play opens up games and apps for sharing with Family Libraries
Share everything with up to six people
More For You
App Store and Google Play to offer subscription-based games with 85% dev revenue split
Same split, different execution
Getting Better
Google outlines the future of Google Play, including better betas and Early Access
A plethora of useful changes