Based in Beijing, Microfun, Inc. has been making fun, cute, and family-friendly casual games since 2008. They base their games and their company culture on three pillars: Excellence, Growth, Fun. By putting these values at the forefront of their games, they have created a globally successful brand.

Some of their games include Fashion Life, Super Model, Dreamy Spirit Valley, Dreamy Cake Shop, Frozen: Free Fall, and Jellipop Match. Several of these games have been among the top-rated in China.