Living Price
Living Price and Promotion: Designing your live ops around what players actually value
Fundamentally Games' Oscar Clark looks at integrating pricing and promotions into a living game
Profile
Oscar Clark
Job Title
Chief Strategy Officer
Organisation Fundamentally Games
About
Oscar Clark has been a pioneer in online, mobile, and console social games services since 1998. He is also author of the book, Games As A Service – How Free To Play Design Can Make Better Games.
Related Company
Fundamentally Games
Articles featuring Oscar Clark
Event
Introducing PocketGamer.biz MasterClasses: a series of deep-dive workshops exploring all things games design
Learn from the finest games industry experts in an in-depth learning environment
Looking At Liveops
What is live ops, anyway?
Oscar Clark breaks down an area he knows particularly well
Live Ops
Fundamentally Games raises seed round to help developers create live ops games
Tools, processes and resources will be provided
Question Time
What you think the UK games industry would look like after Brexit?
Burning question: we asked, you answered.
See Eu Later
What do UK mobile game developers think of Brexit?
Post-referendum discussion from the UK mobile games industry
Hypercasual Vs Gaas
Hypercasual vs GAAS - Lessons for lean #Gamedev
What can two very different development strategies can teach us as game developers
How To
Adapt or disrupt: A practical guide to surviving in a golden age of games
Oscar Clark offers astute business and game design tips
Party Time
Join us for the PG Christmas Mixer in association with Ogury
Free relaxed networking, panel discussions and drinks in central London
Monetisation Design
A guide to barebones monetisation in mobile games
Oscar Clark walks developers through key considerations when designing effective ways to get players to invest their time and money in your game
Monetised
Rovio and Hatch join Finnish seminar to discuss how to monetise effectively and ethically
Event taking place in Finland and will be streamed online
Build A Brand
Curve Digital and Identity Spark on how indies can build their own brand
Alex Moyet and Nat Griffith on tone and time
Best Of The Best
Mobile Mavens' Games of the Year 2017
The big names in the industry tell us their top mobile games of 2017
Mobile Mavens
Is augmented reality for smartphones a gimmick or great for games?
The Mobile Mavens have their say on the hot topic
Fresh Perspective
Executive production: A fresh set of eyes
Oscar Clark touts the benefits for indie projects
The Financer List
Free directory of all sources of financing available to UK games industry launches
Curated resource lists options from VC investment through to government grants and loans
Guide To Analytics
9 steps to using analytics in your game
How to harness the data for your game design
Ask Yourself
Oscar Clark suggests nine ridiculous questions every game developer should ask themselves
Silly questions with a serious heart
Mobile Mavens
Mobile Mavens: Is there an opportunity for smartphones to build on the Nintendo Switch model?
Following recent investments, we ask the experts for their view
Mobile Mavens
The iPhone turns 10: how can Apple shake up mobile gaming in the next decade?
Our Mobile Mavens ponder the next 10 years for Apple and mobile gaming
Mobile Mavens
What do mobile developers think of Supercell's new game Brawl Stars?
Mobile Mavens on Supercell's eSports effort
Mobile Mavens
What will iOS 11 dropping App Store top grossing charts mean for developers?
Mobile Mavens on the new-look App Store
Mobile Mavens
Why is Amazon shutting down its Underground initiative?
Is it a sign that F2P can't be toppled?
Mobile Mavens
Will medals for eSports at the 2022 Asian Games accelerate mainstream acceptance?
Full medals, full recognition?
Mobile Mavens
Does Pokemon GO leave room for another location-based hit?
Is location-based gaming a winner-takes-all market?
Mobile Mavens
Why does Clash Royale have no worthy competition?
A year on, why has there been no challenger for the Clash Royale crown?
Back From San Francisco
Mobile Mavens reflect on their GDC 2017 trends and highlights
What sticks in the memory?
Gdc Tips
Tips and tricks on how to survive and make the most out of GDC 2017
The mobile mavens offer their advice from years of experience at the event
Mobile Mavens
What do mobile game developers think of iOS 10.3's new in-app rating and review features?
Update makes ratings a breeze, but is it important?
Worth It?
Is it even worth being a mobile games indie in 2017?
Oscar Clark asks some indies
Fad Or Trend?
What were the mobile gaming fads and trends of 2016?
Oscar Clark finds out
New Year's Resolutions
Mobile games industry experts tell us their New Year's resolutions for 2017
Ambitious plans for the year
Industry Trends
What will be the big mobile games industry trends in 2017?
The experts give their crystal ball predictions
Mobile Trends
What were the biggest mobile games industry trends in 2016?
We ask a slew of industry experts
All About The Games
Finding success in mobile games the second and third time around
Oscar Clark asks some industry experts how they do it
The Next Supercell
Who will be the next $10 billion games company after Supercell?
Oscar Clark asks some industry experts
Why Finland?
Can Finland still be a powerful force in the mobile games market?
Oscar Clark leads a panel to find out
Mobile Mavens
The Mobile Mavens' Games of the Year 2016
Pokemon GO, Clash Royale, Crashlands and more
Monetisation Design Webinar
Tickets running out for Wednesday’s free webinar on the seven rules of game monetisation design
Grab yours while you can!
Monetisation Design Webinar
Learn the seven rules of game monetisation design in our free online webinar with Oscar Clark
Oscar Clark helps you make sure that your decision on monetisation doesn't come at the cost of making an enjoyable game
Megapanel
24-hour Megapanel livestream on games to raise money for charity
Join Oscar Clark, Tanya Laird, Alex Darby and Des Gayle for discussions on games and culture
Monetisation Design Webinar
Join our free online webinar on the seven rules of monetisation design with Oscar Clark
Oscar Clark helps you make sure that your decision on monetisation doesn't come at the cost of making an enjoyable game
Top Tips
The seven rules of monetisation design
Oscar Clark espouses his expertise on the psychology of game monetisation
Mobile Mavens
What do mobile developers think of Super Mario Run's premium $9.99 price?
Is Nintendo jumping too high with the cost?
Mobile Mavens
Mobile developers debate the importance of in-game events
Just how significant are they?
Now Playing
Now playing: Oscar Clark on Sky Force Reloaded
What games are keeping the industry busy after hours?
Partners = Players
How to choose the perfect partner to make your game a success
Oscar Clark leads a panel of experts
Mobile Mavens
What do mobile developers think of the Nintendo Switch?
Can the Switch and mobile gaming happily coexist?
Mobile Mavens
What's the value of a movie license for a free-to-play mobile game?
And why are such deals so popular?
Mobile Mavens
What do mobile games industry pros think of App Store Search Ads?
Mobile Mavens debate the latest app discovery tool