Oxana Fomina is the founder of Gradient Universe, a Games Analytics consultancy . Since 2017, the company helps game developers improve game profitability through live ops strategy optimization. Oxana is a mobile gaming industry speaker and writer. She is a creator of a unique strategic game analytics focused on improving engagement, retention, and monetization. The system considers psycho-social behavior patterns and games economics for ROI and LTV optimization. Over a decade experience in the industry allows her to support top developers and foresee trends and new strategies to achieve high results.