Pascal Clarysse started looking for so-called Growth Hacks a good decade before the buzzword was coined.

Clarysse used to be the marketing driving force at Lik-Sang.com, where he was in charge of relentlessly spotting new trends, waves and magic holes. In recent years, he's served as a marketing consultant for various indie studios, participating in launching mobile games and the occasional Kickstarter campaign.

Author “The Slingshot Formula", CEO Big Karma