Opening Up
Japan cracks open the App Store and Google Play to rival payment providers and marketplaces
Top mobile platforms must now let developers use alternative payment providers and let users install rival marketplaces
Company Profile
Stash
Website
dev.stash.gg/
About
Stash is the first of its kind direct-to-consumer platform for game developers - providing not only the tools to directly sell to and engage with players, but also the hands-on ecommerce expertise needed to scale.
Setting us apart, Stash brings the best of other D2C industries to gaming - meaning you get more players using your D2C channel while your players get to enjoy a remarkable experience.
Articles featuring Stash
Hot Five
Hot Five: Supercell's AI plans, Tim Sweeney at Unite 2025, and Resident Evil Survival Unit hits 1m installs
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Acqusitions
Stash acquires Galleon to expand global DTC footprint in games
The deal expands Stash’s footprint in EMEA and brings Galleon’s founders into senior leadership roles
Major Shift
Google Play injunction can "transform Android game economics"
Tech giant forced to allow alternative payment systems in the US until 2027 under court ruling in Epic Games case
Jobs Roundup
September 2025’s Movers and Shakers: Roblox's head of agency partnerships, Women in Games' new community manager, and Epic Games hires Supercell veteran
Our regular roundup of the mobile games industry's movers and shakers
Key Hires
DTC platform Stash names ex-Homa president Henry Lowenfels as CEO
Company makes wave of senior hires as it plots mission to democratise direct-to-consumer for all studios
Epic Vs. Everyone: Linkouts
In the face of ongoing legal change, what are the opportunities for mobile games companies?
"Don’t be surprised if pretty soon players in any part of the world can start making off-platform purchases in-app with zero friction"
New Offerings
Stash and Adyen partner to power scalable D2C monetisation for game developers
“Partnering with a company as exceptional and selective as Adyen strengthens every pillar of that mission,” said Stash co-founder Justin Kan.
Five Ways To Optimise Webshops
Five proven in-game linkout strategies to drive iOS players to your webshop
"The best way to minimise friction and boost conversions is by using an in-game web popup that lets players complete their purchase without ever leaving the game"
Jobs Roundup
June 2025’s Movers and Shakers: Unity CTO exits, Embracer appoints new CEO, Roblox gets a CFO, and more
Our regular roundup of the mobile games industry's movers and shakers
New Offerings
Stash launches in-game popups on iOS to boost off-platform conversions
“With the changes to Apple’s US guidelines, developers finally have more freedom to guide players toward better value,” said Stash co-founder Justin Kan.
Pgc Barcelona
Who’s backing the big event? Meet the Pocket Gamer Connects Barcelona 2025 sponsors
Meet the leading companies that make our debut into Barcelona on June 3rd and 4th possible
Apple Policy
DTC industry leaders weigh in on the Apple App Store ruling
The industry responds to Apple’s ruling that could change the face of mobile monetisation
Pgc San Francisco
How to steer players to your web shop
Stash head of product Archie Stonehill offers a guide on getting players to use your direct-to-consumer platform
Speaker Spotlight
Web shops, DTC experiences and creating value for players: Stash's Archie Stonehill talks top tips ahead of PGC San Francisco
Stonehill is set to give a talk titled How to Steer Players to Your Web Shop (Without Breaking the Rules!)
Speaker Spotlight
"The next big opportunity in mobile is out-of-game engagement"
"The next big opportunity in mobile is out-of-game engagement which enhances the gameplay experience"
Web Shops
Driving 25% of mobile game players to a web shop can lead to 8% increase in profitability
Nexus CEO Justin Sacks and FastSpring CMO David Vogelpohl discuss the top tips and benefits for making a D2C strategy work
Legislation Explained
The DMA Breakdown: What does the Digital Markets Act mean for your business?
The EU's Digital Markets Act has changed the stakes. But what does the new legislation really mean for your apps and how best can you take advantage of it?
Free Webinar
Free webinar today: The DMA Breakdown explains what the latest EU regs could mean for you
1pm to 2pm UK time, a panel of experts will talk you through what’s new and what possible thanks to the EU’s DMA
Pcg San Francisco
Stash's Archie Stonehill and Justin Kan talk D2C and go-to-market strategies at PGC San Francisco
They'll be presenting a talk entitled "The D2C Iceberg: How top games hit record profits despite the ATT crash (and how you can too)"