Time Runs Out
Unity CEO John Riccitiello exits after runtime fee backlash
Former IBM president James M. Whitehurst has been appointed as interim CEO, president, and board member
Company Profile
Unity
Website
unity.com/
About
Unity is the creator of the world’s leading real-time 3D development platform, giving users the most powerful and accessible tools to create, operate, and monetize experiences for the real-time world.
Unity empowers anyone, regardless of skill level and industry, to create 3D visual content using world-class technology, operate using resources that maximize ease-of-use, and monetize, so that they can find success with their creations.
The company’s 1,000 person development team keeps Unity at the forefront of development by working alongside partners such as Google, Facebook, Oculus, Autodesk, and Microsoft to ensure optimized support for the latest releases and platforms. Made with Unity experiences reach nearly 3 billion devices worldwide and have been installed more than 29 billion times in the last 12 months.
Related People
Nikoline Høgh
user experience designer
Ralph Hauwert
Senior vice president
Ryan Ellis
VP Product, Unity Engine, AI & Services
Giacomo Maragliulo
Creative lead
Ashley Navon
Head of Growth Partnerships, EMEA & INSEA
Marc Whitten
Senior vice president and general manager of Unity Create
Matt Bromberg
CEO
Danny Lange
Senior Vice-President of AI
Amir Tapiro
Senior growth manager
Jim Whitehurst
CEO
Christopher Pope
Senior Manager, Multiplayer Services
Mike Wuetherick
Product Manager
Cathal O'Sullivan
Senior Client Partner - Head of Market, Monetisation
+10 more
Accolades
Articles featuring Unity
Feature
Mass games industry job losses in 2023, but is the end in sight?
Not counting the losses at Alphabet, these collective layoffs surpass 3000 jobs
Feature
From ambitious trio to goliath platform: Unity’s 21-year story so far
With big changes on the horizon we take a look at the history of Unity
Now In Numbers
71% of the biggest mobile games use a Unity SDK
data.ai finds over 50% of the top 100 revenue earners are built on Unity
Unity Runtime Fee
Unity removed its terms of service “because the views were so low”
The company’s recent Unity Runtime Fee changes go against the previously established terms of service
Hot Five
Hot Five: Unity, Unity, Unity… Backlash dominates in PR nightmare, devs look to Unreal, and miHoYo busies itself with AI
Our quick-fix round up of the hottest stories on PocketGamer.biz
Panel Thoughts
Our Incredible Indies panel reflects: Unity cannot be trusted
Our panellists from PGC Helsinki follow up their thoughts on the Unity situation
Unity Runtime Fee
Unity back down: "I am sorry"… But the Runtime Fee stays
It's official: Unity have changed their fee restructure plans. But the unpopular Runtime Fee is still present. This is how they plan to put things right
Unity Runtime Fee
The United Game Devs give their verdict on Unity's big backdown
The group of developers - currently 1052 strong - who have signed up to take Unity to task have not been pacified by the latest changes
Legalities
Unity's Runtime Fee: Is it even legal?
Top legal companies have offered their thoughts on Unity's unpopular introduction of its proposed Runtime Fee
Unity Runtime Fee
No love lost: AppLovin helpfully releases tool to switch from Unity to Godot or Unreal
AppLovin wades into the Unity Runtime Fee fiasco following its failed attempts to acquire the company
Unity Runtime Fee
Unity's biggest games: The big names who'll pay the biggest bucks
With an 70% of developers using Unity, it's the power behind the throne for thousands of much-loved titles including smash hits that keep some of gaming's biggest names afloat
Unity Runtime Fee
A 4% cap and self-reported data: Inside the rollback of the Unity Runtime Fee
Beleaguered game engine outlines how they could address the industry's concerns
Unity Runtime Fee
“We fucked up on many levels..." Unity co-founder David Helgason wades into the Runtime Fee debacle
Unty's controversial pricing scheme changes have now drawn strong words from the company's founder and board member
Disunity
TIGA calls for CMA intervention on Unity’s proposed Runtime Fees
The platform’s new ‘per install’ fees have been a source of controversy over the past week
Unity Runtime Fee
Unity back down following mass-dissent over its Runtime Fee plans
It's over… Or is it. Unity take to social media to promise that "We have heard you". But the exact nature of their climbdown for now remains elusive…
It's Not Me - It's You
Dear John... AppLovin CEO Adam Foroughi wades into the Unity Runtime fee debate with letter to Riccitiello
Unity's competitors side with developers in asking Unity to rethink their policy
Week That Was
Week in Views - What caught our eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news including Final Fantasy failure, the game industry's talent hunt and something about a 'runtime fee'?…
Unity Runtime Fee
Unity's pricing bombshell: The unanswered questions
As the debate rages, Kalle Kaivola CEO at Lightheart Entertainment sums up the questions that every Unity developer wants answered
Unity Runtime Fee
Miniclip's Sérgio Varanda does the math on Unity's controversial new pricing
The Miniclip senior executive vice president decides that "Unity's new pricing model can have a massive impact on profitability."
Unity Runtime Fee
European Games Developer Federation takes a swipe at Unity
The EGDF calls for EU regulation. “Unity’s install fees are a sign of looming game engine market failure”
Expert Opinion
Game Maker's Toolkit founder Mark Brown weighs in on Unity's pricing change
Unity's recent decision continues to send shockwaves through the industry
Unity
Unity closes two offices following death threat
Their controversial pricing change proves to be increasingly unpopular
Disunity
Unity take to X to clarify new runtime fees, but fails to stem the tide of discontent
Strong words from all corners of the industry continue to flow in
Unity Runtime Fee
Unity's CEO John Riccitiello sold shares a week before their pricing bombshell
Meanwhile Unity's Runtime Fee is starting to look like the bold, unpopular move that they had to make
Unity Runtime Fee
Unity's big cash grab: Unity Runtime Fee explained, what it could mean, and how you can dodge it
Unity developers were delivered a bombshell new set of tiers and costs last night. Here's the long and short of what's happening
Unity Fees
Unity to charge for installs with new Unity Runtime Fee
Major pivot: devs that pass $200k in revenue and 200k installs will be on the hook for the new fees
Hybridcasual Lessons
How the hybridcasual evolution is driving higher lifetime value
Director of publishing at Supersonic from Unity, Nir Regev shares market trends and how to shift into the hybridcasual model
Revenue Booster
How to use rewarded video placements to boost puzzle game revenue
Unity’s Anna Popereko shares five tips on how to best implement rewarded videos in a puzzle game
Artificial Intelligence
Nvidia’s AI business is through the roof and the peak is nowhere in sight
AI’s place in games development is only just being felt and, frankly, it’s hard to see where this train stops
Best Of 2023
The Top 50 Mobile Game Makers of 2023
The movers and the shakers of the last 12 months
Financials
Unity celebrates a record quarter with $533 million in revenue
The company’s revenue increased 80% year-on-year
New Release
Anything World launches its 3D models on the Unity Asset Store
Unity users can now access their library of rigged 3D animated models and more
Feature
Unity's Anna Popereko on monetising strategy games
Discover the mistakes to avoid and opportunities to consider with rewarded videos
Ai
Unity pulls the plug on Atlas AI generation tool less than 24 hours after launch
Atlas was released as part of a suite of new, approved, third-party tools offered by the company
Updates
Unity goes deeper into AI as it announces two new tools
The game creation platform has positioned the use of generative AI as increasing focus of its offering
Unity Report
Mixed ad strategies come out on top, with offerwalls leading the way
Unity’s new report delves into the state of mobile game monetisation
Vision Pro
Apple's Vision Pro reveal shakes up share prices
Apple’s big announcement sent share prices both soaring and diving as the market got to grips with the news
Roundup
Revenue Report: Games financials roundup: May 2023
Who's up? Who's down? Here's the latest quarterly financial results from around the world of mobile games, all in one place
Feature
Unity's Anna Popereko on rewarded video tips for meta match-3 games
The game design consultant shares how to best implement video rewards for players
Financials
Unity hits $500m of revenue in Q1 financials
John Riccitiello: “The very nature of our platform will benefit from AI tools”
Layoffs
600 jobs go as Unity completes their largest round of layoffs yet
The company is making an effort to “streamline” operations
Ads Strategy
Unity Ads bidding now available in LevelPlay
The game creation platform deepens its game growth offering post ironSource merger
Unity For Humanity
Unity announces the winners of its 2023 Unity for Humanity Grant
The winners will receive a share of a $500 thousand prize pool, plus mentorship and technical support
Views Week
Week in Views - What caught our editorial eyes in the last seven days
The Pocketgamer.biz team take their pick of this weeks big news and discuss artificial intelligence, gambling and… fishing?
Dev Tools
Unity take the next step, teasing AI development tools in new video
While developing with Unity has always been fast, it looks like it might be about to get a whole lot faster…
Croquet X Unity
Croquet for Unity makes multiuser games “automatically”
The new 'no netcode' JavaScript framework makes multiplayer development easier than ever before
Unity Report
Unity Report: More players are turning to mobile, but paying less
The median game saw an 8% increase in daily active users worldwide in 2022
Unity Gaming Report
Marc Whitten of Unity: "There are more players… But payers are in decline."
Released today, the 2023 Unity Gaming Report serves up both solutions and challenges for developers both big and small
Lists
Unity named one of Fast Company’s Most Innovative
The publication lists 540 companies in a number of categories