Gaming entrepreneur and Kabam co-founder Holly Liu has joined Animoca Brands’ board of directors.

Liu joins the board as a non-executive director, and will act as strategic advisor to the board. She brings a wealth of industry experience, having been named as one of the most important women in gaming by Forbes and Fortune.

In 2006, Liu co-founded Kabam, a venture backed mobile gaming company responsible for the Kingdoms of Camelot franchise. Kabam’s assets were acquired by Netmarble in 2017 for $2 billion. Liu took on roles at game studio Aftershock and startup accelerator Y Combinator.

We are very excited to have attracted someone of Holly’s calibre to the board of Animoca Brands,” said Yat Siu, co-founder and director of Animoca. “Holly has co-founded, led and exited a billion dollar company and her advice and guidance will be essential as we drive growth in new areas of focus like blockchain gaming and AI.”

Liu added: “I am delighted to be joining the Board of Animoca Brands and feel privileged to be trusted as a strategic advisor to this dynamic company at the forefront of blockchain and AI in mobile gaming.

“I look forward to help the Company grow and drive value for shareholders as we leverage these exciting technologies.”