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Marketing Data Analyst

Analyst - Marketing - Helsinki, Finland

Job Title Marketing Data Analyst
Job Description

Futureplay are looking for a Marketing Data Analyst (senior / mid-level) who will help us analyze our marketing performance, draw actionable insights, and improve our activities in the marketing domain.

Futureplay has an operating model where our data analysts are embedded into domains to foster a deep domain understanding. They are also part of our larger data team that looks after the data platform, analytics processes, and the personal development of our data professionals.


  • Prioritize analytics initiatives closely with the marketing team (user acquisition, creatives, influencer)
  • Analyze the performance of our marketing activities and our acquisition funnel
  • Design, implement and maintain data models and dashboards
  • Design, implement and maintain forecasting models for lifetime value, payback window, and other similar use cases
  • Work together with data engineers to safeguard our data quality


  • Advanced SQL skills (preferably in the context of cloud data warehouses)
  • Experience using a modern BI tool (e.g. Looker, Tableau, PowerBI or similar)
  • Experience with data modelling
  • Good communication and interpersonal skills to help spread insights across the organizationAbility to work independently
  • Experience with Python
  • Working knowledge of Git
  • Understanding of statistical experiment design and forecasting models
  • Past work experience in digital marketing / mobile marketing / gaming analytics


  • True ownership and responsibility in one of the best gaming companies in Finland
  • Competitive salary and benefits, flexible working hours
  • Great working conditions in an exciting and agile environment
  • Space to grow and learn
  • A hybrid work model with main office in Helsinki, relocation support available
  • Remote work within EU timezone is also possible


Sector Marketing
Category Analyst
Level Mid-Level
Contract Type Permanent
Hours Full Time
Date Posted 1 September 2023
Recruiter Futureplay
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