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Keywords Studios acquires user testing firm Player Research for up to $1.6 million

£700,000 in cash, 65,000 shares
Keywords Studios acquires user testing firm Player Research for up to $1.6 million
Date Type Companies Involved Size
Oct 26, 2016 acquisition Keywords Studios Player Research $1.6m
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QA and localisation company Keywords Studios has acquired Brighton-based user testing outfit Player Research in a deal worth up to £1.3 million ($1.6 million).

Keywords will pay for the company with £700,000 in cash and 65,000 Keywords shares. A bonus of £300,000 will be awarded to Player Research if certain targets are met within two years.

The acquisition will be used to add Player Research's user testing and UI expertise to Keyword's ever expanding list of services it offers.

Leveraging intellectual capital

"We believe that by integrating Player Research within the Group, and rolling out its services into our existing studios to provide reach into all major gaming regions, we will be able to leverage the intellectual capital, talent pool and execution capability of both organisations to significantly enhance the value we are able to bring to our clients," said Keywords COO Giacomo Duranti.

"We are delighted to be able to welcome Player Research's highly talented team to the Keywords family and we look forward to working closely together to build upon Player Research's excellent reputation and loyal client base."