Monetisation Design
A guide to barebones monetisation in mobile games
Oscar Clark walks developers through key considerations when designing effective ways to get players to invest their time and money in your game
Knowledge Base
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Marketing Memes
7 best practices for using memes in your marketing campaign
Fanbytes offers top tips
Marketing Memes
7 best practices for using memes in your marketing campaign
Fanbytes offers top tips
Snapchat Memes
How memes helped one app get a six-times cheaper CPI on Snapchat
Fanbytes offers key lessons on marketing your app
Guide To Analytics
9 steps to using analytics in your game
How to harness the data for your game design
Guide To Analytics
9 steps to using analytics in your game
How to harness the data for your game design
Business Tips
10 reasons your game studio will never get funding
Execution Labs co-founder Jason Della Rocca shares some sage advice
Business Tips
10 reasons your game studio will never get funding
Execution Labs co-founder Jason Della Rocca shares some sage advice
Ua Guide
Top user acquisition strategies for indie games developers
Tappx's Ignasi Prat dishes out some key tips for those on a budget
Ua Guide
Top user acquisition strategies for indie games developers
Tappx's Ignasi Prat dishes out some key tips for those on a budget
Indian Mavens
How to design effective mobile game monetisation for India
Can it be a viable business?
Talk The Talk
Mobile Games University - How to get a job in games: Interview tips from the experts
How to make a positive first impression on your potential employer
Talk The Talk
Mobile Games University - How to get a job in games: Interview tips from the experts
How to make a positive first impression on your potential employer
The First Step
Mobile Games University - How to get a job in games: Crafting the perfect CV
How to stand out in a crowd of applicants
The First Step
Mobile Games University - How to get a job in games: Crafting the perfect CV
How to stand out in a crowd of applicants
Break Into Games
Getting into games through the back door
Rovio London Head of Studio Mark Sorrell offers his advice
Game Marketing Analysis
Don’t blame marketing for product failures
Why the product is a key part of the marketing
Game Marketing Analysis
Don’t blame marketing for product failures
Why the product is a key part of the marketing
Indie Pr
PR activity that indies can do for themselves
Dimoso CEO Jacki Vause offers key tips to get your game in front of potential players
Marketing Avenues
Mobile Games University - Indie Marketing 101: Where and how to promote your game
We take a look at the marketing avenues open to indies
Marketing Avenues
Mobile Games University - Indie Marketing 101: Where and how to promote your game
We take a look at the marketing avenues open to indies
Premium Go
Square Enix Montreal’s approach to fixing the long-term challenge of premium on mobile
How the Canadian developer thinks about monetisation design in the GO series
Know Your Players
Mobile Games University - Monetisation Design: The psychology behind game monetisation
Learning how players think
Know Your Players
Mobile Games University - Monetisation Design: The psychology behind game monetisation
Learning how players think
Money-makers
Mobile Games University - Monetisation Design: The different monetisation types in games
Learn about IAPs, ads, subscriptions, premium, gachas and more
Money-makers
Mobile Games University - Monetisation Design: The different monetisation types in games
Learn about IAPs, ads, subscriptions, premium, gachas and more
Top Tips
The seven rules of monetisation design
Oscar Clark espouses his expertise on the psychology of game monetisation
Ua Strategy
Knowledge Base - UA 101: How to put together your mobile user acquisition strategy
Make the most of your money and maximise your game downloads
Ua Strategy
Knowledge Base - UA 101: How to put together your mobile user acquisition strategy
Make the most of your money and maximise your game downloads
Ua Overview
Knowledge Base - UA 101: An overview of the different types of paid user acquisition and ads on mobile
A breakdown of user acquisition types and which avenues you might consider
Ua Overview
Knowledge Base - UA 101: An overview of the different types of paid user acquisition and ads on mobile
A breakdown of user acquisition types and which avenues you might consider
Best Practice
Mobile Games University - ASO 101: How to convert viewers to players with your app description
Pitching your game to potential players
Best Practice
Mobile Games University - ASO 101: How to convert viewers to players with your app description
Pitching your game to potential players
Eye-catcher
Mobile Games University - ASO 101: How to make the most eye-catching app screenshots
A picture is worth a thousand words
Eye-catcher
Mobile Games University - ASO 101: How to make the most eye-catching app screenshots
A picture is worth a thousand words
Iconic Design
Mobile Games University - ASO 101: Perfecting your app icon design
How the right app icon can increase visits and conversion
Iconic Design
Mobile Games University - ASO 101: Perfecting your app icon design
How the right app icon can increase visits and conversion
Key Keywords
Mobile Games University - ASO 101: How to make the most out of your app store keywords
Improve your discoverability with keyword optimization
Key Keywords
Mobile Games University - ASO 101: How to make the most out of your app store keywords
Improve your discoverability with keyword optimization
Namesake
Mobile Games University - ASO 101: How to choose the best app name
Why your app's name is important for ASO and SEO
Namesake
Mobile Games University - ASO 101: How to choose the best app name
Why your app's name is important for ASO and SEO