Marketing
Google introduces new ad campaign tools aimed at re-engaging lapsed players
App Campaigns for engagement and smart segregation look to hone your advertising efforts
Event
EA, East Side Games, Spry Fox and Nexon M to speak at Pocket Gamer Connects Seattle
Katherine de León, Kate Edwards, Ed Fries and Chris Taylor join the speaker roster for two-day event in May
Instant Demo
AppOnboard Studio is a new codeless toolkit for creating app demos
“Our easy to use tool-set completely eliminates all barriers of entry to app development"
Spend
Sony's Fate/Grand Order hits $3 billion in player spending
Sensor Tower suggests Fate/Grand Order could be one of Sony's all-time gaming highs
Stacked Up
Xbox Live comes to iOS and Android as Microsoft brings tools and services under Game Stack banner
PlayFab, DirectX, Azure, Simplygon, Mixer, Havok and more get brought closer together
Arsenal.gg Acquisition
Lightstream acquires livestreaming analytics platform Arsenal.gg
A number of game publishers and other companies are already part of Arsenal’s list of clients, including 505 Games, PUBG Corp, and Discord
Developer Toolkit
11 videos from Pocket Gamer Connects London's Developer Toolkit track
Track sponsored by Gram Games
Cause And Action
Jump Holdings raises $1 million to launch interactive choice-driven game Inventure
Backing was led by A3 Education as firm looks to empower students
For The Tech
Fyber partners with Game of Whales to predict user lifetime value based on IAPs and ads
Solution designed to help optimise user acquisition campaigns
Esports Academy
6 videos from Pocket Gamer Connects London's Esports Academy track
Track sponsored by Game Insight
Events
Going to GDC? Check out the Pocket Gamer Party, Indie Pitches and blockchain games mini-summit
Make space in your schedule for three incredible FREE side events in San Francisco
Cloud Gaming
7 videos from Pocket Gamer Connects London's Game Changers: Cloud and Connected Experiences track
Track sponsored by Hatch
Connects X
11 videos from Pocket Gamer Connects London's Connects X track
Learn about the issues surrounding platforms and emerging technologies such as Nintendo Switch, virtual reality and augmented reality.
Quarter Mile At A Time
Indie Spotlight: SMG Studio on going from Flash to Fast and Furious
"Know if you want to make games or run a business because sometimes the business side can get in the way of making games."
Voodoo Development Magic
Voodoo Development Magic: In-house Paris studio highlights the power of the number one publisher’s internal production with Ball Mayhem!
How Ball Mayhem! went from concept to over eight million downloads
Jobs
Pole To Win promotes Deborah Kirkham as its new CEO
Eight-year executive takes over the CEO seat as Teppei Tachibana steps down
All In
2019 is the year of performance programmatic buying - are you ready?
MobileGroove's Peggy Anne Salz speaks with Playrix lead UA manager Sergey Grytsuk to get the lowdown on its user acquisition strategy and tips
Legal
Ousted Vungle CEO Zain Jaffer takes his former company to court for $100 million
Jaffer is seeking compensation after being cleared of assault and sexual abuse charges
Culture Club
8 videos from Pocket Gamer Connects London's Culture Club track
Get key insights on cultivating a positive culture at your studio and across the wider games industry
Pedal To The Metal
Tag Games partners with NaturalMotion to support CSR Racing 2
Company is also looking to double its workers by end of 2019
Global Branding
WeQ launches influencer marketing agency for campaigns on YouTube, Instagram and TikTok
Led by former Live.me senior director Elena Kutsopal and Playcom chief sales officer Olga Wese
Ranked
Tencent and NetEase top App Annie's Top 52 app publishers list for 2018 as APAC companies dominate
33 of the top 52 companies hail from APAC
Influencer Insights
4 videos from Pocket Gamer Connects London's Influencer Insights track
Get key insights on influencer marketing
Jobs
Former Ubisoft and EA exec Jade Raymond joins Google as VP
Raymond may be involved with Google's soon-to-be-announced big push into gaming
To Gringotts
Harry Potter: Hogwarts Mystery conjures up $110 million in less than a year
45 million wizards have downloaded the title worldwide
Live And Kicking
Six years on: Wooga on the evolution of hidden object game Pearl's Peril
Pearl’s Peril lead product manager Annelie Biernat speaks to us about the games' success
Xbox On The Go
Microsoft’s xCloud streaming service lets you play Xbox One games on your smartphone
Public trials will begin this year
Birds Of Prey
Here’s how much money Rovio’s mobile games are making
Angry Birds 2 up 49 per cent in gross bookings
China
Tencent starts the road to recovery after a rocky 2018 with a $40 billion boost in share value
The publisher’s share value has already grown 10 per cent in 2019 so far
Money
5th Planet Games lands $4.85 million in financing for future acquisitions
Hugo resurfaces with a new name and a renewed drive to buy, buy, buy
Testing Testing
IronSource launches A/B testing tool for ad monetisation
Helps developers improve their ARPU, ARPDAU and retention rates
Accio Phone
Niantic magic’s up first look at Harry Potter: Wizards Unite
Could it be as big as Pokemon Go?
Brawling In It
Supercell’s Brawl Stars hits up $150 million in first three months
75 million global downloads since release
Expansion
Animoca Brands agrees $8.9m deal to resell iClick advertising inventory
“This deal with Vigame is an important first step in our broader partnership with iClick”
Ad Tech
How live user comments for in-game mobile ads are boosting developer revenues
AdTiming explains the benefits of its Creative Timing and AdMuing tools
Esports
Konami's new high-rise esports centre wants to bring Japan's competitive gaming scene up to par
"Compared to esports pioneers America and Europe, Japan has still a long way to go"
Jobs In Games
Jobs in Games: Florence composer Kevin Penkin on how to get a job creating music for games
"Music isn’t black magic! It’s just like any other craft where it takes hours and hours of (sometimes) pain-staking work to get what you want to say just right"
Growth
Social casino dev KamaGames saw revenues soar 33% to $76.4m in 2018
Gross revenue hit $76.4 million as DAU counts saw a similar jump up
Puzzler
Small Giant Games soft-launches Empires & Puzzles follow-up Puzzle Combat
First follow-up since Zynga purchased studio in December
Jackpot
Glu Mobile steps into the social casino game with Real Celebrity Slots
Title has been in soft launch since December 4th, 2018
Google
Recently-revealed patent flaunts what could be Google’s first gamepad
Google's gamepad may be a fully-featured streaming device in its own right
Licensing Royale
NetEase gets the jump on Fortnite and Tencent as FortCraft is approved for China launch
95 games receive licence for release
Global Charts
Weekly global mobile games charts: MZ's Final Fantasy XV and IGG's Lords Mobile edge into the US top 10 grossing positions
Charts from February 25th to March 3rd
Roundup
Games industry roundup: Blizzard layoffs, Enjin's Unity SDK lands on Ethereum Testnet, and Fortnite usurps Apex Legends on streaming channels
15 articles from PCGamesInsider.biz, InfluencerUpdate.biz and BlockhainGamer.biz
Say What?
Tencent’s Honor of Kings generated more than $1 billion in February alone
Version 2.0 sparks huge boost in earnings for the mobile MOBA
Asia Roundup
East Meets West: The battle to acquire Nexon heats up, and Nintendo is wary of looking greedy on mobile
Keeping up with the news from the world's most influential games market
Hot Five
Rogue Games raises $1.25m, Blizzard job cuts, and International Women's Day
The hottest stories from the mobile games industry over the last week
International Women's Day
International Women's Day: We profile a few of the games industry's stars
Profiling a few of the industry's stars to celebrate International Women's Day
Women In Games
Kate Edwards: "Be open-minded and explore the possibilities of your talents"
Profiling a few of the industry's stars to celebrate International Women's Day
Women In Games
Ella Romanos: "I'm really inspired by people who forge their own paths through the industry and who help others"
Profiling a few of the industry's stars to celebrate International Women's Day