Space-time Smackdown
Pokémon TCG Pocket’s Space-Time Smackdown will shift to 2000s nostalgia with 140+ new cards
The next expansion will jump from Generation 1 to Generation 4 and is set to monetise Sinnoh fans
New Galaxy
Galaxy S25 packs a 40% boost in ray tracing performance for gamers
Samsung claims the new CPU offers up to 5x stronger performance and “smoother graphics rendering”
Partnership Power
Pokémon TCG Pocket partners with McDonald’s as player spending hits record low
Players in the US can earn Pack Hourglasses and Wonder Hourglasses with their Happy Meal purchase
New Partnerships
Pocketpair partners with Surgent Studios to develop upcoming horror title
The game is set to launch in 2025 and will be a standalone title
Pocket Gamer Connects
PG Connects San Francisco - Super Early Bird Ticket offer ends Monday!
Save up to $400 if you book before midnight on the 27th
Brand Boost
Team17 Group rebrands to everplay after "improved" performance in H2 2024
Team1, Astragon and StoryToys will remain distinct developers and publishers under the rebranded parent company
Jobs In Games
Nordcurrent recruits Ada Mockutė Jaime as new chief marketing officer
She will oversee global brand identity, player engagement, and marketing strategies
Event Report
PG Connects London 2025 a sold out smash hit!
More than 2,600 games industry attendees from over 65 countries and 6 continents
New Appointment
Savvy Games Group taps Nika Nour as new SVP and head of international business development
Her career spans Congressional Affairs, digital advocacy, and leadership in the games industry
Mobile Growth
Mobile app downloads hit 136 billion in 2024 as revenue surges to $150bn
Users spent 4.2 trillion hours on mobile apps last year a 5.8% YoY increase
Pgc London 2025
PGC panel talks privacy, first-party data and avoiding a "last minute scramble"
PGC London panellists discuss privacy changes, the Digital Markets Act, ATT and the value of first-party data
Pgc London 2025
"Only 27% of people describe their manager as highly effective": Learning to lead, retain employees, and free up time
Leadership development trainer Andy Coley talks nurturing problem-solving and freeing up managers’ time
Pgc London 2025
"The number one job of narrative is to make a game less weird"
MY.GAMES head of narrative Armando Troisi talks the interaction between gameplay and narrative
Funding For Games
Exel by Merak gaming accelerator is now accepting applications for first cohort
The program includes a two-week virtual boot camp and a 16-week acceleration phase
Women In Games
From Space Ape to Ubisoft and beyond: Saikala Sultanova shares her decade-long marketing journey
Liftoff invites inspirational women to discuss their achievements, challenges and aspirations. This time, we hear from Saikala Sultanova, Co-founder of the UA Society.
Settlement Reached
Hoyoverse agrees to $20 million settlement with FTC over loot boxes
The publisher will “introduce new age-gate and parental consent protections for children and young teens” going forward
Pgc London 2025
"Almost all" Subway Surfers installs are organic: Building a brand with "snackable" gameplay and memes
Sybo senior brand manager Adam Collier shared tips and tricks to building a hit brand at PGC London
Snap Back
Marvel Snap back online in the US as developer vows to prevent future outages
“This is the start of a new era for Marvel Snap.”
Pgc London 2025
Epic Games Store Mobile will do "all of the things developers want facilitated", but what about premium?
Epic Games’ Sarah Thomson and Walter Somol spoke with premium developers at PGC London 2025
Pgc London 2025
Supercell reveals rise in Hay Day active users with "growth virality" 12 years on
Hay Day general manager Maya Hofree talks new features, new campaigns, and doing right by old fans
Pgc London 2025
Vera Manhoso: Focusing on UA is "holding back your mobile game" - focus on retargeting too
RTB House gaming account director Vera Manhoso talks UA and retargeting working in tandem
Pgc London 2025
"The Digital Fairness Act is probably being drafted as we speak"
At PGC London 2025, video games lawyer Isabel Davies spoke about potential legal changes to F2P and "addictive" user retention strategies in the coming years
Pgc London 2025
PGC panel talks rewarded UA’s renaissance and the "clear" demands of users
Panellist Lenny Rabin advised against copying another game’s rewarded UA model, instead suggesting a focus on personal goals and targets
Milestone
Balatro exceeds five million in sales across all platforms
“Selling five million units of any game is an incredible milestone worthy of celebration"
Company Spotlight
Company Spotlight: Playsense
Find out more about the creative agency that's worked on World of Tanks Blitz, Valorant, and more
Pgc London 2025
A VC’s perspective on AI in games: "AI is going to change and replace lower development-effort work"
AI.Fund principle Maximilian Seeburg says its time to "make games smarter"
Speaker Spotlight
Xsolla's Berkley Egenes on why web shops may be crucial for developers in 2025 and beyond
"I’m particularly passionate about ensuring that big and small developers have the tools and support they need to thrive without being burdened by excessive fees or restrictive policies."
New Offerings
SuperScale launches Ecosystem to simplify mobile game publishing
The Launchpad is also tailored for indie, midsize, and VC-backed game studios
Understanding Ua
72% of mobile devs plan to increase UA spending in 2025 as reward-based campaigns rise
95% of those using reward-based marketing campaigns feel at a competitive advantage
New Partnerships
Clear Angle Studios appoints Raptor PR as global communications agency
The PR firm said it will focus on enhancing Clear Angle’s visibility and expanding into new industries
Speaker Spotlight
"The next big opportunity in mobile is out-of-game engagement"
"The next big opportunity in mobile is out-of-game engagement which enhances the gameplay experience"
Speaker Spotlight
Crackle's Jaivir Nagi on the role of AI in maximising game revenue
"To navigate this complexity successfully, publishers must cultivate a deep understanding of adtech solutions, coupled with the strategic application of AI and ML technologies"
Speaker Spotlight
AdInMo's Adam Pattison & SuperScale's Ivan Trancik on building better monetisation experiences
"Focus on the core business is more essential than ever. Under the current market conditions, mobile game companies have no other choice but to focus on their core product..."
Gone In A Snap
US TikTok ban takes Marvel Snap and Mobile Legends offline
Mobile games by ByteDance-owned companies go dark following Supreme Court's decision to reject company's appeal against ban
Speaker Spotlight
BoomBit's Kamil Kufel on the application of AI in business intelligence
"I believe many studios still don’t use AI enough or don’t realise how beneficial it can be in many areas. At BoomBit, almost all teams leverage AI to optimise some processes"
Speaker Spotlight
Alla Tytarenko on why speaking a common data language is crucial for every developer
"A unified approach to data isn’t just operationally efficient - it’s a catalyst for your product’s success"
Mobile Mavens
Mobile Mavens: What will a US TikTok ban mean for the games industry?
We ask industry experts for their thoughts on the imminent US TikTok ban
Week In Views
PGC London is almost here, Archero 2's first week, and Nintendo Switch 2 revealed | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Call For Speakers
Pocket Gamer Connects San Francisco 2025 join the speaker line-up for a leading mobile games industry event
Shape the future of mobile games industry and submit your ideas for an opportunity to speak at Pocket Gamer Connects San Francisco 2025
Tiktok Ban
TikTok faces imminent US ban as Supreme Court rejects appeal
Judges conclude a ban does not violate freedom of speech
Pgc London
PGC London 2025 approaches as UK player spending hits record $1bn in single year on mobile
AppMagic data suggests that 2024 was the most lucrative year on record for mobile games in the UK
Power Of Ai
Nefta set to unveil new AI-powered ad platform at Pocket Gamer Connects London
Nefta’s AI agents categorises games based on their style and genre, making it easier for game makers to market them effectively
Five New Games
New release roundup: Cassette Beasts, Turnip Boy Robs a Bank, Trials of Mana+ and more
We highlight the latest new games that have broken cover and are all set to do big business
Titanium Sponsor
TikTok announced as titanium sponsor for Pocket Gamer Connects London 2025
TikTok has been announced as the titanium sponsor for Pocket Gamer Connects London 2025, the flagship event of the year for the games industry...
New Offerings
Tencent and Ubisoft’s Guillemot Family explore new venture to boost company value
The deal could let Tencent own a share and gain more control over Ubisoft's IPs, expanding its video game business outside China
Acqusitions
Winking Studios to acquire game art studio Mineloader Digital for $27 million
An upfront payment of $24.5m will be made with the remaining balance paid after five years
Speaker Spotlight
Layer AI's Joona Rahko on the transformative power of AI in game development
"Just as a brilliant game emerges from countless iterations and improvements, real success comes from the habits we choose and nurture."
Network Away
See who YOU could Connect with at this month's PGC London
From the most talented indie developers to the biggest brands attending the global games industry event, January 20th to 21st
Speaker Spotlight
SplitMetrics' Thomas Kreibernegg on making multichannel work for you
"However, the goal should be for your LTV to be at least three times your CAC, which means you can scale the audience for games healthily and generate more revenue."
Partnership Deal
Curve Games signs three-game mobile deal with Crunchyroll
Publisher to bring Space Crew, Patch Quest and 10 Second Ninja to subscription service Game Vault