Gameexpo Summit
Dubai GameExpo Summit 2025 conference tracks revealed!
Featuring the Investment Summit plus all the hottest topics from AI to web3 across eight themed tracks
Pgc Helsinki
Why Helsinki is the ultimate games hub and why you need to be at Pocket Gamer Connects Helsinki 2025
Tickets are now available for the two-day Pocket Gamer Connects Helsinki 2025 in October
Independent Publisher
Twin Sails Interactive breaks away from Asmodee in management buyout
The studio has gained full autonomy and will also retain its company structure
Pre-order Delays
Nintendo delays Switch 2 pre-orders in the US over tariff concerns
Nintendo is currently assessing the potential impact of tariffs as they may impact supply chain costs
Star Power
Cody Rhodes, John Cena, Christina Ricci, Gordon Ramsay: Supercell goes all in on celebrity marketing
Clash of Clans' ClashaMania season stars Cody Rhodes and Rhea Ripley in trailers
Tiktok Pushback
TikTok deal hits roadblock as China pushes back amid Trump's tariffs
China is currently blocking any TikTok deal to ensure that Chinese laws and procedures are complied with
Hot Five
Hot Five: AppLovin wants to acquire TikTok, Supercell's film and TV ambitions, and Netflix Stories cancelled
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Tiktok Lovin
AppLovin wants to partner with "undermonetised" TikTok globally
CEO Adam Foroughi opens up on the ad tech firm's interest in acquiring TikTok and its plans for the video-sharing platform
Tick Tock
US extends TikTok sale deadline by 75 days
Buyers have until mid-June to negotiate a deal for the popular video-sharing app
Podcast | Episode 48
Nintendo Switch 2 release date reaction and Tencent's bizarre Ubisoft deal | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 48...
Week In Views
Netflix Stories cancelled, Supercell expands into film and TV, while Nintendo Switch 2 gets a launch date | Week in Views
The Pocketgamer.biz team pick their highlights from the headlines this week and deliver the stories behind the stories
Trade Wars
Trump tariffs bite just as the games industry was getting back on its feet
Ampere Analysis' Louise Wooldridge discusses the potential impacts on the sector
Behind The Scenes
From a hybridcasual hit to an indie PC title: The story of My Little Universe
SayGames’ Dmitrii Bobrov shares on the requirements and challenges of bringing a mobile title cross-platform
The End
Netflix Stories cancelled as streaming firm focuses on new games strategy
Company remains in interactive fiction space after partnering with Series Entertainment and Pixelberry for Single's Inferno: Choices
Transmedia
Clash of Clans developer Supercell wants to bring top IP to film and TV
Finnish mobile games company is hiring for a senior film and TV development executive in LA
Five New Games
New release roundup: Steel Paws, Disney Magic Match 3D, The Game of Life 2+ and more
We highlight the latest new games that have broken cover and are all set to do big business
Bidding War
AppLovin confirms interest in acquiring TikTok
Ad tech firm exploring purchase of video-sharing app in all markets outside of China
Practical Ai
Do AI tools for game development live up to the hype? Not even remotely
But the tech did enable an experienced engineer to re-create the original X-COM in three months
Switch 2 Speculation
Analysts weigh in on future "smash hit" Nintendo Switch 2, a $7-8bn opportunity for games content in next two years
Piers Harding-Rolls and Rhys Elliot have taken to LinkedIn with their initial thoughts
Ad Insights
Why disturbing mobile ads work and how to succeed without them
Alexandra Pulinets provides an in-depth analysis of why disturbing ads are effective, their potential harm, and a better alternative
Leading From London
London is now third-biggest hub for games industry workers worldwide
The city has topped the leaderboard in the UK and Europe with only Los Angeles and San Francisco ahead
Before A Ban
AppLovin and Amazon rumoured among potential TikTok buyers ahead of April 5th deadline
The social media app’s original ban in January 2025 was postponed to allow more time for a sale
Regulations To Watch
Regulatory issues to keep an eye on in the UK and EU
Taylor Wessing associate Laura Craig discusses recent enforcement actions over monetisation in the EU, and evolving regulations in the UK
Supercell Speaks
Supercell CEO Ilkka Paananen talks AI, Brawl Stars, middle management fears and why startups should "go crazy" with fresh ideas
Paananen speaks with a16z speedrun to give advice and talk Supercell history
Mena Month
MENA Month begins on PocketGamer.biz
We'll be highlighting the exciting teams, investment opportunities and major news from the region
Jobs In Games
Jobs in Games: Why InnoGames’ Marc Morian left the games industry and what brought him back
In this series, we highlight the talented team members working in the games industry and how they got their break
Big Indie Zone
Dubai GameExpo Summit 2025 celebrates indie developers with Big Indie Zone Audience Choice Award sponsored by ID@Xbox
Celebrate indie developers and their games at The Big Indie Zone Audience Choice Award sponsored by ID@Xbox at the Dubai GameExpo Summit 2025.
Switch 2 Surprises
Nintendo Switch 2 launches June 5th with GameChat, GameShare, new mobile support and more
Games include Mario Kart World, Hyrule Warriors: Age of Imprisonment and Donkey Kong Bananza
Marvellous Mena
Lobah on raising $12m and the opportunity for culturalised games in MENA
We talk with Lobah head of product and partnerships Ibrahim El Kawam fresh on the back of the studio's big-money investment
Fireside Chats @ Pgcsf25
Expertise, experience and insight - Seven fabulous fireside chats from PGC London 2025
At PGC London 2025 HyprMX sat down with the speakers, business leaders and pioneers who are changing the future of mobile games. Here are seven of the very best
Pgc London 2025
"Sometimes increasing your marketing budget doesn’t mean you’re going to scale up"
Adjust head of sales, central Europe Cansu Agaoglu talks the "science of success" at PGC London 2025
Industry Insights
Mastering the ad experience: Three KPIs to track
Unity’s Amir Tapiro shares insight on three important KPIs to track for a healthy ad experience
Speedrun Soon
a16z speedrun opens applications for fifth event with up to $1m on offer
SR005 kicks off in July 2025
Monumental Move
Monument Valley trilogy goes cross-platform
The first two series entries will release later this month, followed by Monument Valley 3 this summer
Shiny Surge
Pokémon TCG Pocket’s first shiny cards trigger 265% spending surge
The Shining Revelry set is cashing in on fan-favourite Pokémon with elusive colour variations
Ugc Upgrade
The Gang launches UGC Insight tool to help Roblox devs analyse and compare experiences
The analytics tool enables direct comparison between competitors
Platinum Partner @ Pgc
GeeMee at PGC SF: connecting, innovating, and powering revenue growth
"There's a growing acknowledgement of the need for ad solutions that better consider both technical implementation and user experience."
Finding Funds
HYBE Interactive Media secures $21m to bring K-pop artists to games
Anticipation for MMORPG Architect: Land of Exile played a key role in the latest deal
Mobile Mavens
Mobile Mavens: How serious is market saturation and is it an excuse for failure?
We asked industry experts their opinions on market saturation and how big or little its impact is
Gdc Interview
How Status created a million-user AI social simulation in a month
Feed of dreams: WishRoll’s CEO on hitting 500,000 daily active users by letting teenagers role-play as influencers in their own fantasy worlds
Strike Exceptions
SAG-AFTRA waiver agreements let striking performers work with students and game jams
More than 180 games have been signed to interim and tiered-budget agreements to date
Ai Platform
AI-powered ad creative platform INCYMO.AI launches
"AI won’t replace those who embrace it — it will replace those who fear it"
French Fine
Apple hit with $162m fine over ATT in France
The Autorité de la concurrence has taken issue with Apple’s disproportionate implementation rather than its objective "at its core"
Pgc Helsinki
Pocket Gamer Connects Helsinki 2025 returns bigger, bolder and packed with unmissable opportunities
The leading B2B games industry conference returns with enhanced programming, new networking opportunities, and an impressive line-up of sessions on October 7 - 8, 2025
Collab Incoming
AFK Journey crossover with Fairy Tail incoming as "first of many IP collaborations"
The collaboration will bring main characters Natsu Dragneel and Lucy Heartfilia to the game with signature combat styles and abilities included
Indian Investment
Krafton acquires controlling stake in Nautilus Mobile for $14 million
JetSynthesys will remain a significant minority investor
Penalties And Provocation
EU set for first 'modest' fines against Apple and Meta under DMA
The move comes during US president Donald Trump’s tariffs and potential trade war escalation
Hot Five
Hot Five: GDC takeaways, Nintendo Today app launches, and Honkai: Star Rail’s race to $2bn on mobile
Our quick-fix roundup of the hottest stories on PocketGamer.biz
Historical Perspective
Kelly Vero on women's overlooked contributions to games and tech
The game industry veteran's new book traces the path of women innovators from ancient Egypt to modern developers
Podcast | Episode 47
GDC 2025 final thoughts | Week in Mobile Games podcast
The PocketGamer.biz podcast team give you the state of play every week. Here's where to get it and what's inside this week's episode 47...